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Posted (edited)

I'm not one to fuss and complain (unless you ask my wife), and I sure hate to talk bad about a product.

I've got to be honest though something is happening with advance auto and product quality. Maybe product quality as a whole.

Our town has 3 non oem stores, AAP, NAPA and a small local store. The local advance stocks more parts and their much more efficient and organized than the local napa.

Recently I've filed 5 labor claims to Advance.

1. Starter on pontiac vibe, installed and randomly clicked with no start. Installed a new one, today customer calls back its been clicking two weeks now it wont start at all. (Starters 3 weeks old) (3 labor claims)

2. 98 astro radiator - first one bent in u shape when I opened the box, installed second and it had 3 pin holes that were found in vacuum filling.

3. Same astro - new fuel pump for level sensor now the pumps drawing high amperage and vehicle will occasionally not start. Not filed a claim yet - still intermittent failure and not confirmed.

 

Obviously the staff has been very helpful yet they say "no one else is having problems" but thats not what I'm hearing around town. The staff at the store is the reason we've haven't gone elsewhere. They're great to work with.

Anyone else had any issues? Looking like a real idiot to my customers and of course we go above and beyond to handle it but its a consolation prize if anything to the owners.

I personally diaged all of the issues myself and I feel confident in the diags.

Any input is greatly appreciated!

 

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Edited by ncautoshop
Posted
  On 11/23/2013 at 8:15 PM, mspecperformance said:

when u mean labor claims, are you seeking reimbursement from the parts suppliers?

Yes. And they pay every time no questions asked. But it doesnt help my reputation lol

 

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Posted

Installed a steering rack from Worldpac on a Toyota Avalon last week. It was not an OEM brand, it was aftermarket. New, not a rebuilt. After the rack was installed and aligned, the steering effort was noticeably more than before. I explained to the customer it might be just that the rack is new and needs to break-in, and that the old rack was old, worn out, and leaking. In the back of my mind though, I couldn't help but think I wouldn't have encountered this problem if I had used an OEM part.

 

I know it's not a 'Tough One' brand like you mentioned, but I'm finding out aftermarket parts are starting to be more and more a gamble. Like you said, they can reimburse you for the labor all day long, but that doesn't keep you from looking like a jack@$$ when a customer has to come back for the 2nd or 3rd time.

Posted
  On 11/23/2013 at 11:00 PM, mmotley said:

Installed a steering rack from Worldpac on a Toyota Avalon last week. It was not an OEM brand, it was aftermarket. New, not a rebuilt. After the rack was installed and aligned, the steering effort was noticeably more than before. I explained to the customer it might be just that the rack is new and needs to break-in, and that the old rack was old, worn out, and leaking. In the back of my mind though, I couldn't help but think I wouldn't have encountered this problem if I had used an OEM part. 

 

I know it's not a 'Tough One' brand like you mentioned, but I'm finding out aftermarket parts are starting to be more and more a gamble. Like you said, they can reimburse you for the labor all day long, but that doesn't keep you from looking like a jack@$$ when a customer has to come back for the 2nd or 3rd time. 

Exactly what keeps happening.

Employee picked up a new starter, we did some testing and verified it had to be a starter issue. Installed the new starter and it just clicked, retested and found that the b+ side of the starter had battery voltage with the key turned, the signal wire had voltage and we used a load pro to verify a consistent voltage under load, next I checked for voltage on the motor side of the solenoid....no voltage.

Waited for around a hour and half for them to get one from another store. It tested fine but it was to late to install it and complete family obligations. Really had hoped to have this customer on the road today. I guess I'll go in tomorrow and finish it up. Makes me feel like crap. She wrote a very nice review and recommended some of here friends. While I know I cant change these circumstances it still makes me feel bad!

She hasn't been upset at all, but I know she missed her dads birthday for it.

 

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Posted
  On 11/23/2013 at 10:46 PM, xrac said:

We installed a few new "Tough One" starters and alternators from Advanced about 6 months ago.  We immediately had problems and do not use them now.

Good to know im not alone!

The staff have been more than helpful! They've done everything possible and then tried every option to help! I appreciate their commitment but it doesnt help me look better. I guess the best practice is to really make sure I support my customer every way possible.

 

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Posted
  On 11/23/2013 at 10:46 PM, xrac said:

We installed a few new "Tough One" starters and alternators from Advanced about 6 months ago. We immediately had problems and do not use them now.

Holy smokes. Just installed a Tough One this week and had the same problem. Starter would only work half the time. The rest of the time it jammed before hitting the flywheel. Glad I'm not alone on this either.

Posted

Spoke with a rep today who admitted this is a very large scale problem in the alternator and starter line. They also said that shops that have jad problems need to inform their CAM so the motions needed to reimburse youbcan be taken

 

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Posted
  On 11/26/2013 at 11:40 PM, ATSAutomotive said:

No need to reimburse me because I won't use your product!  I learned with their Worldwide line of starters and alternators.  I only use AC Delco, TYC, Denso, Bosch, etc. 

Our market wont support those prices unfortunately. Everyone around here are hardcore price shoppers. Atleast from my experience.

 

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Posted
  On 11/27/2013 at 12:45 AM, ncautoshop said:

Our market wont support those prices unfortunately. Everyone around here are hardcore price shoppers. Atleast from my experience.

 

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It's all in how you sell it. Advise the customers to go with the better parts. Give them the option with a fair warning that they might end up making 2-3 trips back to your shop to finally get it fixed right.

  • Like 1
Posted
  On 11/27/2013 at 2:04 AM, Jeff said:

But your market will support you doing the work over and over and over .....

I know you said you get labor reimbursement but what about diag time, service writer time, etc. I use quality parts, charge my matrix mark-up and  labor. If I go used parts or econo I make sure it is clearly understood by the customer that is their decision. If I have to redo one then I will submit for reimbursement but not worry because I made a reasonable profit up front. Maybe you could offer your customers the option of quality or economy....labor stays the same. Then it was their decision if/when it craps out. 

We offer those options, alldata manage actually makes that very easy. We brought the matrix down a touch for oe parts or the high end parts. We typically never sell the more expensive job. They would rather you change parts over and over. In the past year I've called around and found out what I could. We've determined that all but 4 non-dealer shops operate with a 10-15% markup on parts from advance auto and rarely offer dealer parts. Dealers here work to push indy shops out and offer horrible service. We do have a dealer delivery service from about 50 miles away, but parts dont arrive till next day at best. $40-60 average labor rate. Customers here honestly believe this is how the industry works lol. Not saying your wrong, just saying this area doesn't always cooperate with conventional practices. I'm slowly working my way up to the business I want, not the one they want (prices and part quality).

If they dont accept it I'll find another line of work lol!

 

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Posted (edited)
  On 11/27/2013 at 12:45 AM, ncautoshop said:

Our market wont support those prices unfortunately. Everyone around here are hardcore price shoppers. Atleast from my experience.

 

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That's unfortunate, in my area there is a independent chain that sells these quality parts and I get them at cheaper prices than most of what Advance Auto Parts, NAPA, CARQUEST, etc can sell them to me. I truly will not use these products because they have caused me WAY TOO MUCH of my shops time. That time will eventually add up to be a lot of lost revenue. I don't know your market and I won't pretend to but you may want to take a second look. Revamp yourself and serve your higher end customers if possible. I will not bend to price shoppers anymore. If you have work done at my shop, it will be done once and correctly the first time.

 

Just read your last post, 10-15% mark up!!!!! How can you survive or even make a profit? I honestly don't think we can help you here. My shop would not be open with 10-15% mark up on parts. You sell a part that costs you $100 for $110-$115?

Edited by ATSAutomotive
  • Like 1
Posted
  On 12/3/2013 at 5:10 PM, ATSAutomotive said:

 

That's unfortunate, in my area there is a independent chain that sells these quality parts and I get them at cheaper prices than most of what Advance Auto Parts, NAPA, CARQUEST, etc can sell them to me.  I truly will not use these products because they have caused me WAY TOO MUCH of my shops time.  That time will eventually add up to be a lot of lost revenue.  I don't know your market and I won't pretend to but you may want to take a second look.  Revamp yourself and serve your higher end customers if possible.  I will not bend to price shoppers anymore.  If you have work done at my shop, it will be done once and correctly the first time.

 

Just read your last post, 10-15% mark up!!!!! How can you survive or even make a profit? I honestly don't think we can help you here.  My shop would not be open with 10-15% mark up on parts.  You sell a part that costs you $100 for $110-$115?

Oh I agree completely, I've worked on coming uo on price all the way around but I was speaking on other local shops. For years I was at 45% across the board and have within the last year switched to a matrix thats pretty common. About 50% of our cost of goods sold set at 60% or higher markup with a minimum gpm of around 50-55%.

We're all small shop working on growing but find ourselves undercut by competition. Now I'll admit we catered bottom shoppers for years and we've only recently moved away from working for them so my view might be slightly tilted. Most customers we used to see would push a vehicle to the point repairs were more than the worth of the vehicle. Now we're seeing some newer cars and folks more apt to go for a bigger job. We've not really changed much as we're working on our business plan and intend to start improving with a goal and plan and to work the plan in stead of fighting blindly.

Our local dealers are all at $70 hourly rate and we're currently at 65 and look to start working up first of the year. We really don't have many part options for same day delivery so we're also looking at ways around this! Really appreciate your input!

 

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Posted

In order to achieve 50-55% Part margin you must be marking up atleast 100% on stuff or you wouldn't even be close. (Just want to make sure we are on the same page) I can't believe your dealers are only at $70/hr. Are you a very rural farm area or how would you describe your sales area?

Posted
  On 12/3/2013 at 8:21 PM, ATSAutomotive said:

In order to achieve 50-55% Part margin you must be marking up atleast 100% on stuff or you wouldn't even be close.  (Just want to make sure we are on the same page)  I can't believe your dealers are only at $70/hr.  Are you a very rural farm area or how would you describe your sales area?

We're actually a college town.

I'm not sure why pricing has held low so long. As I mentioned before one shop that quite popular is at 40 an hour. Theres some that I'm sure are higher. One of the smaller chain stores is the highest at 80 an hour. Im not really to worried about others seeing my matrix. I've really struggled thinking its too high but our good customers dont seem to mind.

Posted Image

 

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  • 1 month later...
Posted

I know I do not own a shop, but I do plenty of side work (legitimate, I report it and have a business with insurance, growing a clientele to one day hopefully make the leap), and my rule of thumb is to not even get involved with the price shoppers. I give them my price and that is that. If they insist on providing their own (cheap) parts, my labor rate goes up a bit to absorb the part profit loss and I make it very clear, and have it written very clearly on the receipt they receive, that I do not warranty their part nor cover the labor of replacing it due to premature failure of said part.

Posted

I had similar quality issues with a local supplier. It happened to be mostly on starters also. I let them know of the quality issues. They said no one else in town is complaining. They did not address my concerns and we buy some were else. I do not like to have to do a job twice. It happens from time to time but to me quality is the key. I want my customers trust and feel like I will do what is needed to earn that. We do not install customer provided parts unless its a wiper blade, bulb or maybe a hard to find part on a classic car. As far as parts matrix goes well every shops overhead is different. That should dictate your matrix not other shops and what they charge. You need to charge enough to stay open pay the bills etc.

  • 4 weeks later...
Posted

Go read the story "Cheap Parts - Cheap Cigars" Been down this road a lot. I tell all my customers that I only will sell AC Delco, Bosch, Motorcraft, and a few other brands. I do have a few off brands that I'll get but, I also tell them I don't like using them. I'll give the customer the break down on the warranties and most of the time they'll go with the better brand.

 

Some customers see the warranties offered as an indication of quality. When in fact it's just bait on a hook. They get ya to buy it and then replace it and replace it and replace it. That's when I tell them the part cost and my labor time are not associated in anyway. If the unit fails I'm doing it all over again for a price...not for free.

Posted (edited)

Being 30 minutes west of NYC I am very fortunate to have good parts availability. As far as starters and alternators any that are purchased from the parts stores seem to be reman with inferior parts hence they do not last. Nothing is worse than a customer getting stuck because of the cheapo part. The original lasts 150k, 10 years maybe and the cheapo one goes bad in a few months. Not good for my reputation. I am fortunate to have a suppler of new OE starters and alternators. It is his only business and ships worldwide carrying automotive, medium and heavy truck, heavy equipment basically anything that has a starter or alternator. I have only had one comeback that I could remember and I think it was damaged out of the box, like it was dropped hard. Now that is quality! Also what I like is they are small business and independents like us. If you can wait they can ship. Here is a link to their website https://www.therobson.com/page.php?view=about-us. .

Edited by Gary A
Posted

If at all possible I only use Oem electrical parts, I know for a fact because I've tracked it that if I use a tough one or any other aftermarket junk it will be back to the shop within a year and a half to two years. Failed. It does take a little extra time but I'm totally up front with the customers. I tell them for a little extra money they can have a genuine Oem part in which I never have problems with. And anymore it's not just electrical parts, racks, brake calipers, radiators, it's all junk and seems like it keeps getting worse, I put a set of Moog upper and lower balljoints in a 4wd Dodge truck one month ago, the guy took it to another shop to have it aligned and they couldn't align it because the lower balljoints were so sloppy, The brake calipers are a joke from Aap, cradles that are wrong, hardware that doesn't fit, rotors that are machined wrong, I started making a list in a notebook so I could give it to my salesman. I get so pissed off because I watch all of the guys leaving the parts store at 5 pm and I'm there till seven replacing defective parts for free.

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  • Have you checked out Joe's Latest Blog?

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      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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    • By carmcapriotto
      Brian and Hallie break down Google Local Services Ads (LSA) and how auto repair shops are using them to bring in more leads at lower costs. Unlike traditional Google Ads, LSA charges per lead instead of per click, making it a cost-effective approach to customer acquisition. Some shops have reported leads as low as $7 per call.
      They cover how to set up LSA, key verification steps, and ways to optimize a shop’s Google Business Profile for better rankings. The discussion also explores how specialty shops can use LSA effectively and when Google Ads might still be useful.
      With LSA now open to auto repair shops nationwide, early adopters have a clear advantage. Brian and Hallie explain how to make the most of it and why now is the best time to get started.
      Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops.
      AppFueled makes marketing easy. It’s a CRM designed for auto repair shops with tools like segmentation, reminders, and even a call center. Don’t wait—get started today at appfueled.com
      Lagniappe (Books, Links, Other Podcasts, etc)
      Google Local Service Ads
      AutoOps - Scheduling Tools for Auto Shops
      The Google Guarantee
      Google Screened
      Keywords in Reviews – Adding Fuel to the Fire
      Show Notes with Timestamps
      Introduction to the Episode (00:00:01) Brian Walker introduces the podcast and guest, Hallie Wassinger, discussing the importance of Google Local Services Ads. Overview of Google Local Services Ads (00:02:53)  Hallie explains the recent availability of Google Local Services Ads for auto repair shops across the U.S. Historical Context of Local Services Ads (00:03:25)  Discussion on the past availability of Google Guaranteed Ads and their expansion to auto repair shops. Current Availability and Limitations (00:04:38)  Hallie details the current state of Local Services Ads for tire shops and their limited availability. Cost Structure of Local Services Ads (00:05:34)  Introduction to the pay-per-lead model, highlighting its differences from traditional Google Ads. Service Categories for Auto Repair (00:06:45) Hallie outlines the specific services auto repair shops can advertise under Local Services Ads. Lead Generation Process (00:07:44)  Explanation of how leads are generated through phone calls or messages via the Local Services Ads dashboard. Ongoing Maintenance of Ads (00:08:31)  Discussion on the necessity of monitoring and rating leads to optimize the ad performance. Success Stories from Beta Testing (00:10:55)  Brian shares a success story from Chris Cotton, highlighting low lead costs achieved through Local Services Ads. Lead Cost Insights (00:11:39)  Hallie provides average lead cost data, emphasizing the effectiveness of the ads for auto repair shops. Visibility of Local Services Ads (00:12:18)  Brian describes how Local Services Ads appear prominently in search results, enhancing visibility. Google Screened vs. Google Guaranteed (00:13:02)  Hallie explains the differences between Google Screened and Google Guaranteed, focusing on their application processes. RepairPal Sponsorship Message (00:14:27)  Brian thanks RepairPal for sponsoring the episode and discusses the benefits of being in their certified network. App Fueled Sponsorship Message (00:15:32)  Brian introduces App Fueled, promoting their customer loyalty app for auto repair shops. Verification Process for Shops (00:16:33)  Hallie outlines the verification process for shops to join Google Local Services Ads, including necessary checks. Verification Steps for LSA (00:16:50)  Overview of the verification process for auto repair shops applying for Google Local Services Ads. Challenges with Specialty Shops (00:19:14)  Discussion on difficulties specialty shops face with Google Local Services Ads targeting. Specialization in Google Ads (00:20:03)  Insights on why specialized shops may benefit more from traditional Google Ads. Opportunities with LSA (00:22:05)  Exploration of the current opportunities available for shops using Google Local Services Ads. Cost Benefits of LSA (00:23:13)  Comparison of lead costs between Google Local Services Ads and traditional Google Ads. Importance of Google Business Profile (00:24:29)  Discussion on how optimizing Google Business Profiles impacts LSA ad performance. Role of Reviews in SEO (00:27:40)  Emphasis on the significance of keywords in customer reviews for improving visibility. Optimizing Photos for LSA (00:29:42)  Best practices for managing and updating photos in Google Local Services Ads. Pricing for LSA Management (00:31:01)  Details on the costs associated with managing Google Local Services Ads for shops. Introduction to LSA (00:33:47)  Discussion on the performance of Google Local Services Ads and how to get started. Discovery Call Process (00:34:15)  Details on scheduling a discovery call and assessing local competition for LSA. Final Thoughts on LSA (00:34:38)  Emphasis on the importance of early adoption of LSA for auto repair shops. Self-Management of LSA (00:34:40)  Advice on running LSA independently, highlighting the required time and dedication. Closing Remarks (00:35:29)  Thanking listeners and sponsors, and encouraging engagement with the podcast.
      How To Get In Touch
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      Email Us Podcast Questions or Topics 
      Thanks again for listening to The Auto Repair Marketing Podcast on Aftermarket Radio Network. There are some other great shows on the network and you can find them at AftermarketRadioNetwork.com or on your favorite podcast listening apps like Spotify, Apple Podcasts, Google Podcasts, and many others
      Thanks to our Partners,
      RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee.
      App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”
      Aftermarket Radio Network
      Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion
      Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.
      The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.
      Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
      Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.
      The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
      The Aftermarket Radio Network: https://aftermarketradionetwork.com/
      Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/
      Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/
      Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/
      The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/
      The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/
      Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/
      Click to go to the Podcast on Remarkable Results Radio


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