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Posted

This is a great thread! I have also wrestled with how to sell tires as there is usually very little to differentiate where is best to buy a tire, because a tire is a tire right? I am still unsure if I am going to go heavy into the tire business however it is a great value proposition when I do sell tires. My customers generally like to come back to me for everything since I am a specialist. My customers that tend to go somewhere close to their house for the "simple" stuff learn the hard way and have to come back to me for extra repairs.

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Posted

Absolutely great story! Being a new shop myself, I often find myself wanting just to make the sale, only to realize I sometimes end up barely making enough to profit to justify the work. Then you find out late that you just price matched 'John Shade-tree' down the road!

 

This is a great thread! I have also wrestled with how to sell tires as there is usually very little to differentiate where is best to buy a tire, because a tire is a tire right? I am still unsure if I am going to go heavy into the tire business however it is a great value proposition when I do sell tires. My customers generally like to come back to me for everything since I am a specialist. My customers that tend to go somewhere close to their house for the "simple" stuff learn the hard way and have to come back to me for extra repairs.

 

Couldn't agree more. I'm in a similar boat, specializing in certain vehicles. I find some of my customer's would rather get everything done in one place, at one time, instead of price shopping and driving all around for the lowest prices. Also, the peace of mind they get from having someone who knows their make/model of vehicle like the back of their hand is an added bonus.

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