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Square Peg Round Hole

 

I’ve made a career out repair cars; it’s a great living full of all kinds of surprises and new adventures. It’s not a career for everyone but for those who have done it for as long as I have we’ve all seen the changes in the way we approach car repair. Our tools and techniques have evolved right alongside of the cars we service. But there is still one fundamental thing that hasn’t changed… a knowledgeable technician/mechanic who understands the complexities of the modern car and how to properly diagnose and repair them. That all starts with the good technical information.

Years ago performing repairs and diagnosing problems was done with the help of those oversize manuals. Some were bound, others not, but for the most part, it was still ink on paper. These manuals spent a lot of time on the edge of a fender and went through a lot of abuse before they were either replaced or taped back together. (Like a lot of mine are.) Every type of information, specifications, and procedures were between the covers of those manuals, and as time passed the volume of information kept growing, as well as the thickness of those manuals. When the PC (personal computer) became the norm so did the way we get our information. Most often it was offered on CD’s or floppy discs when they first came out. That wasn’t that long ago, but, these days everything has gone internet.

 

In the days of the paper manuals I would take a pencil and scratch notes on the margin of the pages or scribble another line between the words on a page so that I would have a reminder of a change or update for a certain procedure. After a while there were a lot of personal notes in those big heavy books. With the CD’s it wasn’t as easy… however, most of the CD’s were just a transcribed editions of those early books. So, whatever changes that I kept on the margins of those books weren’t part of the CD, which meant I would have to revert back to the old books on occasions.

With the internet services we have today, there is a notation section that I can jot my little cheat sheet information down and store it for later use. I still find some things that just don’t make any sense when I’m looking up some information though, just as it was with the book form there a times when even the great internet information is amiss, slightly off, incorrectly labeled, poorly explained, and… OK, OK, enough of the pleasantries … the truth of the matter is… it’s just flat wrong!

There’s a certain amount of frustration a mechanic goes through when looking up something like a fuse box for instance on a certain car or truck and you get to the “correct page” only to find out that it’s the wrong fuse box. Now you have to go back through, change the year or something and see if you can find a match to the fuse box you’re actually working on. It can be maddening at times trying to dig through the maze of information. Especially when things aren’t where they should be.

Another area that will put you into an early coronary or psycho ward is the component locator section. (You know, if the consumer knew how much time is spent just trying to locate some of these out of the way components they may take away from this experience a whole new appreciation of their mechanic.) I’ve got to admit a doctor only has two different models to work on, be it, some are large and some small…But, all the parts are (generally) in the same place…or at least they’re supposed to be. In a car, not a chance. Every year the manufacturers gotta move things around to accommodate either a new design or some other change. I’m never surprised when the locater tells me a part is on the left side of the glove box and it’s not. Then the chase is on, you find a wire that matches, maybe a relay that’s in the circuit you’re working on, or some clue that leads you to look elsewhere… finally you locate it under the center console and not behind the glove box. Yep, been there…done that. (Time to write a note about this one.)

It’s like trying to put the preverbal square peg in a round hole sometimes. The harder you try the harder it seems to get. Ya just have to be aware that sometimes that peg just doesn’t fit and it ain’t going to fit. You’re on your own to find that component, labor time, or procedure. It’s just another challenge in the automotive repair business that a lot of folks out there are not aware of. To me, it can be the most frustrating part of the job. I may know what the problem is by looking at the wiring diagram or from a scanner reading but when it comes down to getting to that ailing part and it’s not where it’s supposed be, I’ll guarantee it’s not a good time to ask me, “How’s it going?” Kinder words may have been spoken in the past… but not right about now!

Just the other day I got a 09 Hyundai in that had a bad alternator in it. With the aide of the wiring diagram, meters, and a quick scan I was able to determine the condition of the alternator. The next step was to get the thing out of the car. By the book it was only supposed to take a couple of hours… uh - huh… sure… sure it does. The only way to get it free from its encasement was to get the coolant fans out of the way.

I had to explain to the customer that the book time for the job was wrong before I even started. And, like most people who get an estimate from their mechanic that they aren’t agreeable with they start to call everyone else on their list of repair shops. Of course, everybody else has the same labor rate that I found… but nobody on the list had ever taken an alternator out of that particular car before either. The car was still too new; it was just out of its factory warranty, so I was the first to see this guy’s car outside the dealer. (Lucky me….)

With almost the entire front end of the car dismantled the alternator finally came out. What an ordeal… not only was the job made difficult by the extraction but worse by the customers concerns that I was overcharging. (Pictures helped by the way.) Cooler heads prevailed in the end; it’s all part of my job to explain things as well as to fix things. FYI; Labor guides are called “guides” not labor quotes, just keep that in mind.

 

You can bet I made a note on this one. In more ways than one, it was one of those square peg in the round hole problems, and I’m sure it won’t be the last one either.

 


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Posted

I too have made countless notes while working with the old books. I grew up those books. It's hard to imagine the way things were back then. With no IATN, Internet, Identifx, etc.

 

As far as Labor Guides go, or Labor "Misguides", as I like to call them. Please, we are held hostage to these guides way too often. I have a totally different way of thinking than from most. If my tech takes an hour to test and diagnosis a complicated electrical problem and another tech is doing a brake job that takes an hour, are they both worth the same, with respect to labor rates?

 

Let me put it another way...It takes 2 hours to cut and trim my lawn. It also takes two hours for some brain surgeries. Are THEY BOTH worth the same because they both took the same amount of time.

 

Labor rates and labor time must be redefined.

 

Sorry for go on and on, but you got me started Gonzo, it's your fault (all good stuff, right?)

 

I completely agree and this has always bothered me. The skill level required to do a 30 minute oil change vs a 30 min diagnoses of an electrical issue are on opposite side of the spectrum.

 

 

Gonzo I recently went through a similar issue, they even called the dealer and were quoting repair times to me. I called the dealership and their starting price for the same repair was over $280 more than me and it did not matter to the customer.... They just kept going back to the fact that I was charging "more hours".

Posted

Two great comments. The only thing I can add to them is... been there...done that. Comparing different vocations is one way of looking at it, comparing different aspects of auto repair is also complicated. Although I would say an oil change doesn't require the same expertise as someone chasing down an electrical problem.

 

The big thing to me is.... getting the average customer to understand the differences and not come unglued because we have to charge you for our time.

 

I could go on... but that would mean a whole new story... LOL

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      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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      https://www.nationaldaycalendar.com/ 
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      How To Get In Touch
      Group - Auto Repair Marketing Mastermind
      Website - shopmarketingpros.com 
      Facebook - facebook.com/shopmarketingpros 
      Get the Book - shopmarketingpros.com/book
      Instagram - @shopmarketingpros 
      Questions/Ideas - [email protected] 
      Thanks again for listening to The Auto Repair Marketing Podcast on Aftermarket Radio Network. There are some other great shows on the network and you can find them at AftermarketRadioNetwork.com or on your favorite podcast listening apps like Spotify, Apple Podcasts, Google Podcasts, and many others


      Tune in for another episode next week. Until then, go fill those bays!
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      General Topics for April:
      April showers bring may flowers - wiper blades, Aquapel, tires Continuing the theme from March Spring maintenance and cleaning Pot holes - winter damage Change back to summer tires Continue with the tax refund talk
      Days of the Year - Monthly Themes
      April is the first of the two National Car Care Months VEDA - Video Every Day in April


      Days of the Year - Weekly Themes
      National EMS Week


      Days of the Year - Daily Themes
      4/1 April Fools Day 4/2 National Ride Your Horse to a Bar Day 4/3 National Burrito Day 4/4 World Rat Day ⅘ International Pllow Fight Day ⅘ National Read a Road Map Day 4/12 National Grilled Cheese Sandwich Day 4/15 National That Sucks Day 4/17 National Auctioneers Day 4/20 Easter 4/22 National Jelly Bean Day 4/28 Clean Comedy Day 4/29 Viral Video Day














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      Thank you to our friends at RepairPal for providing you this episode. RepairPal’s Certified
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      Show Notes with Time Stamps
      Introduction to the Podcast (00:00:01)  The podcast episode begins with an introduction to the Auto Repair Marketing Podcast.   Welcome and Topic Introduction (00:00:10)  Brian Walker welcomes listeners and introduces the topic of making great first impressions in auto repair.  Secret Shopper Concept (00:01:03)  Kim discusses the idea of offering secret shopper services to evaluate first impressions in auto repair shops.   Frog in Boiling Water Analogy (00:01:20)  Brian uses an analogy about a frog in boiling water to illustrate how business owners can overlook issues.   Personal Experience with Shop Cleanliness (00:02:26)  Kim shares a personal story about noticing cleanliness issues in her shop after sitting on the floor.   Origin of the Episode's Topic (00:03:13)  Kim explains that the episode's topic originated from a class she taught about hosting events in auto repair shops.   Creating a First Impression Checklist (00:04:08)  Kim mentions her intention to create a first impression checklist based on customer journey insights.   Importance of Online Presence (00:04:51)  Discussion shifts to how potential customers first experience a business online, including websites and Google profiles.   The Grunt Test (00:06:39)  Brian explains the "grunt test," where a stranger should easily understand what a website is about.   Evaluating Website Impressions (00:08:04)  Kim emphasizes the importance of assessing what feelings a website evokes in potential clients.   Social Media's Role in First Impressions (00:10:12)  The conversation covers how social media contributes to first impressions and customer perceptions.   Content Strategy and Audience Alignment (00:12:08)  Brian shares a client's unconventional marketing strategy and the importance of aligning content with audience expectations.   Google Business Profile Importance (00:12:59)  Kim highlights the significance of maintaining an accurate and complete Google Business Profile for attracting customers.   Customer Experience in a Hurry (00:14:01)  Kim discusses how potential customers often search for auto repair services quickly, emphasizing the need for accurate information. Improving Waiting Area Appearance (00:15:02)  Discusses the importance of updating photos of the waiting area to enhance customer impressions. The Importance of Phone Etiquette (00:15:38)  Emphasizes listening to phone calls to ensure service advisors are friendly and professional. First Impressions Over the Phone (00:16:38)  Highlights how the tone and manner of answering calls can significantly impact first impressions. Customer Experience During Calls (00:17:18)  Explores the importance of a welcoming greeting and attentive service during phone interactions. Listening to Recorded Calls (00:19:22)  Encourages shop owners to review recorded calls to improve customer service quality. Customer Experience in Shops (00:21:36)  Discusses a personal anecdote about poor customer service and its impact on first impressions. Evaluating Online Scheduling Experience (00:24:26)  Stresses the importance of user-friendly online scheduling systems for customer satisfaction. Drive-By Assessment of Shop Appearance (00:26:23)  Encourages shop owners to evaluate their business from a customer's perspective for first impressions. Parking Lot and Vehicle Presentation (00:27:27)  Discusses the significance of a tidy parking lot and appropriate vehicles for attracting customers. Signage and Branding Consistency (00:29:03)  Highlights the importance of maintaining updated and clear signage to reflect the brand accurately. The Story of the Old Shop (00:29:52)  Brian shares a humorous anecdote about visiting an old shop and its rundown appearance. The Importance of Cleanliness (00:30:46)  Discussion about how exterior cleanliness impacts first impressions in auto repair shops. Creating a Welcoming Atmosphere (00:31:27)  Kim emphasizes the significance of the waiting area’s atmosphere and sensory experiences for customers. Sensory Experiences Matter (00:31:47)  Exploration of how smell and touch affect customers' perceptions in an auto repair shop. Comparing Experiences (00:34:29)  Kim discusses how customers compare their experiences to other businesses like Chick-fil-A. Details Matter (00:35:28)  Highlighting the importance of small details in creating a positive customer experience. Creating a Family-Friendly Environment (00:36:55)  Discussion on accommodating families and making kids feel welcome in the shop. Comfort in the Waiting Area (00:38:39)  Brian stresses the need for comfortable seating and a welcoming environment for customers. Responsibility for Cleanliness (00:39:23)  Discussion on who is responsible for maintaining cleanliness in the shop. Bathroom Cleanliness (00:40:20)  A personal story about the poor state of a customer-facing bathroom and its impact. Thoughtful Amenities (00:41:24)  Kim talks about providing thoughtful amenities for female customers in the bathroom. Impression of Cleanliness (00:43:19)  Discussion on the importance of maintaining high standards of cleanliness in customer-facing areas. Shop Area Cleanliness (00:44:11)  Importance of maintaining a bright, clean, and organized shop environment for clients and staff. Efficient Shop Layout (00:45:02)  Discusses the necessity of an efficient layout to enhance workflow and client experience. Client Interaction (00:46:05)  Emphasizes tailoring conversations with clients based on their vehicle ownership goals. Permission for Inspections (00:47:58)  Importance of asking for permission to perform inspections to enhance client trust and experience. Client Follow-Up (00:48:59)  Discusses the significance of following up with clients post-service to ensure satisfaction. Team Appearance (00:49:48)  Highlights how professional attire of staff can impact first impressions on clients. Importance of First Impressions (00:50:45)  Stresses that consistent positive impressions lead to long-term client relationships and referrals. Final Thoughts and Checklist (00:50:46)  Introduction of a PDF checklist for staff to enhance awareness of shop cleanliness and organization.
      How To Get In Touch
      Group - Auto Repair Marketing Mastermind
      Website - shopmarketingpros.com 
      Facebook - facebook.com/shopmarketingpros 
      Get the Book - shopmarketingpros.com/book
      Instagram - @shopmarketingpros 
      Questions/Ideas - [email protected]
      Click to go to the Podcast on Remarkable Results Radio


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