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  • 1 month later...
Posted

 

When we send out recommendation emails and postcards, there is $10.00 rewards discount for spending over $100 and $15.00 for over $150.00. Follow up, recommendations, booking the next service,making follow up calls, are all great ways to keep a constant flow of customers coming thru your bays.

Do you use a company or do you do all the postcards yourself?

 

Thanks folks. I am going to offer the free rotate for just the reasons Xrac mentioned. And I am considering the rewards, just not sure what to offer. Joe do you offer discounts to return for recommendations, dollars off, percentage off? I am into our "slow" season here and am hoping to ramp up sales. Just today got set up with a postage meter to make it easier to do the mailers and post cards. I admit I been slacking with my follow ups and mail outs. Anyways thanks for the input and if anything else comes to mind let me know! THANKS!!

We just signed up with customer link to do our emailing and post cards. they have a pretty good program I think. Going to be able to evaluate a lot better after 2-3 months (about a month and a half in right now)

Have you considered signing up with them or someone similar?

  • 6 months later...
Posted

We use MechanicNet. The people are great and very helpful. Just make sure that your colors and logo are on all post cards and emails. You always want to brand your company over and over again. Brand awareness is perhaps more important than the offering on the card or email.

Got caught up with things and just making it back to the forums. Plan on sticking around a bit more often now - thanks for your response. Yup. We were using customer link but weren't really seeing a ROI from post cards. I feel people get blinded just like with email. Need a new form of marketing. Text message is where it's at I think, but getting the initial opt in seems to be a hurdle unfortunately.

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  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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