Pricing & Estimates

[CAautogroup]

I'd like other shops opinion on how they handle pricing. Do you guys display your most common prices in the waiting room? We currently make estimates valid for 30 days, what are your thoughts? Do you give a discount if a customer sets up an appointment that way you know you have a job for the days work?

 

 

Thanks

[phynny]

Estimates are good for 2 weeks and we don't for discounts for scheduling. We use Mitchell for time and then I add around 15% more time or more if its rusty.

[Joe Marconi]

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[bigdonstang]

Good point Joe. I've got some customers "hooked" on dirt cheap oil changes as the result of a promotion we ran. I thought it would be a good way to get new customers in the door and have a chance to look there vehicle over. The bad thing is they would come in and it would be hard to sell them on something as basic as a much needed air filter, belt or even a tire rotation. Then it gets worse. Next time they show up expecting to get that same rock bottom price on an oil change and then act like you're committing highway robbery when they get the standard price. Meanwhile the customers car is falling apart at the seams, you haven't seen them since the last discount oil change, none of the recommended repairs have been done and the oil is about ten billions miles overdue. I mean I try to help these people but when they can't even scrape ten bucks together when I offer a rotation and balance what do you do? How do you offer value to someone who can't even afford to pay attention?