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Local Valvoline Not That Busy

Joe Marconi

By Joe Marconi
in Auto Shop Franchises

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CARMandP Proficient

CARMandP

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Our local Valvoline is normally slow. I find it interesting that I see the guys out front swinging the no wait signs pretty often. Our local quick lube was owned my a local business man for a long time and the service he offered was amazing. Since "corporate" Valvoline bought the location and had started running it, I have gained a lot of oil change customers that do not like the change at all. They say the prices are higher and the service not up to what they are expecting. Good for us :)

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lakejoytoy Newbie

lakejoytoy

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Things are just as spotty here in the Puget Sound area. I was talking to one of the kids who works at a Jiffy Lube and he said average car count per day was 12. Considering what is offered; saving time, one would think the car count to be much higher.

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Shopcat Community Regular

Shopcat

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It may be "fast food" type burn out. Olive Garden now has an $8.00 lunch menu, and its easy to spend that at Mickey D's or B.K. Where are you going for lunch? There is a lesson in this for great independent shops everywhere.

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UsedTireShop Collaborator

UsedTireShop

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I like to think that the repair shops are doing a better job sending oil change reminder emails and post cards. At my shop we take the date and mileage of every car's windshield sticker. We then send an oil change reminder along with a coupon 3 weeks before the oil change is due and again 1 week before. We do the same for the state inspection.

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PACMAN Rookie

PACMAN

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Clown suits, ape suits and anything else they can think of to attract attention. The local Pro Oil Change location has added tire changing and storage to their menu as well. Lots of upselling with wallet flushing on special every day.

Gary

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KMS Collaborator

KMS

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It's all about convenience and customer service. Our independents shops can do both, and usually a lot cheaper. It seems to me people are looking for the full service shops more. I see that they are sick and tired of dealing with multiple service shops, and just want to find one that does it all.

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  • Have you checked out Joe's Latest Blog?

    • Joe Marconi
      The Toolbox is Last to Leave, First is the Heart
      By Joe Marconi in Joe's Blog
         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.

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