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Hey guys, first post here but I've been a lurker for a little while. Lots of good info here! Anyway, I've been contacted by Angie's List a few times now about advertising on their site. Cost would be under $200 a month and the Charlotte area has about 44,000 members. Has anyone ever advertised with them and was it worth it?

 

Thanks in advance,

 

Brian

 

 

*Edit- as of now we have 17 reviews with them and have an "A" rating, a few of my current, high ticket customers have found us through Angies List.*

Edited by Auto Solutions
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They are always trying to get me to advertise with them. I haven't spent any money with them because there isn't much of a following for me in this area and I don't have many reviews so it wasn't worth my money. If you have a bunch of reviews, I would strongly consider it because people are already reviewing you anyway.

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I get their stuff in the mail all the time. I really don't think it amounts to much. The way I see it, the type of people who take the time to write their complaints down are the same type that are not going to become regular customers. A small portion of the general public that go to these sites to review your shop are the cautious type. They are probably still going to come into your shop.... regardless.

 

If the wacko's out there can write to the BBB or other places like Angie's list about how bad the industry is... I sure as hell can write about the wacko's that come into my the business. Two can play at that game. LOL Sometimes you've got to see the realism from both angles and not just from a list.

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      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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