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Three Powerful Words…

Joe Marconi
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PARKSINDUST Apprentice

PARKSINDUST

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Great advice! I love the post, I would like to add something if I could :) I used to have a sales rep position long time ago, and my boss and mentor said the three best words to incorporate in selling anything...

 

Proven

Love

Guarantee

 

 

Proven

 

You want to convince your prospect that your product or service is already tested and proven. It would really scare most people if they are to find out that they are the first to test at their own risk of time and money.

 

Love

 

Bring out emotion in your prospect. For example: “Don’t you love the idea of having plenty of free time with your spouse and watching your children grow up?” and “You would love this program, because it can buy you the freedom to travel.”

 

Guarantee

 

Let your prospects know that you shoulder ALL of the risk, and they can test-drive your service or simply sample your product for the next 30/45/90/180 days. Some even offer a lifetime guarantee. This is how confident you are in your offer, and it can clearly show to your prospect.

 

 

I found an article that is along the same lines

 

http://www.articlesbase.com/advertising-articles/discover-10-proven-power-words-that-are-guaranteed-to-get-you-advertising-results-and-make-you-money-1653584.html

 

 

~Amanda

Edited by PARKSINDUST

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  • Have you checked out Joe's Latest Blog?

    • Joe Marconi
      The Toolbox is Last to Leave, First is the Heart
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      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.

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