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By Joe Marconi in Joe's Blog0 commentsIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By carmcapriotto
Ready to kick off the year with a marketing plan that keeps your bays full? Join Brian Walker and Caroline Legrand as they dive into easy, actionable strategies to help auto repair shops plan their marketing month-by-month. From practical ways to align your campaigns with community events to leveraging fun, nationally recognized days, you’ll learn how to make your marketing engaging and impactful.
Discover fresh ideas for social media, event hosting, and campaigns that’ll keep your shop top-of-mind all year. Whether it’s winter car care, “new year, new car” resolutions, or creative customer appreciation ideas, this episode is packed with ways to turn small efforts into big wins.
Don’t let January sneak up on you—start planning now!
Tune in to get the tools you need to make 2024 your best marketing year yet.
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.com
Lagniappe (Books, Links, Other Podcasts, etc)
How To Get In Touch With the Guest
Show Notes with Timestamps
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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By Changing The Industry
Achieve Your Shop Goals With The Power of Intentional Planning #podcast #autorepairbusiness
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By carmcapriotto
Thanks to our Partner, NAPA Auto Care Part 2 of the "Unstoppable" series, the episode focuses on "Mastering Your Finances." Maryann Croce emphasizes the importance of understanding financial statements, calculating profit margins, and managing cash flow. She shares practical advice on building financial reserves and separating personal and business finances. The conversation aims to empower shop owners with financial literacy, enabling them to make informed decisions and ensure business sustainability. Maryann, Small Biz Vantage. Maryann’s previous episodes HERE. Show Notes Watch Full Video Episode Unstoppable Framework for Auto Shop Owners Part 1: Core Values and Vision [RR 997]: https://remarkableresults.biz/remarkable-results-radio-podcast/e997/ Here is the link to the worksheet for Episode 2: Mastering Your Finances https://bit.ly/3BBCOnb Mastering Your Finances (00:01:19) Understanding Financials (00:02:10) Importance of Healthy Profits (00:03:24) Mastering Financial Dashboard (00:05:04) Calculating Profit Margins (00:07:02) Industry Benchmarking (00:09:11) Understanding True Profit (00:10:08) Cash Flow Management (00:12:42) Personal Story on Cash Flow (00:13:49) Invoicing Best Practices (00:17:51) Emotional Aspects of Money (00:19:45) Cash Flow Management (00:20:02) Expense Control Strategies (00:21:06) Personal vs. Business Accounts (00:22:16) Normalizing Profit and Loss Statements (00:22:18) Building Financial Reserves (00:24:21) Cash Reserve Calculation (00:25:36) Strategic Decision-Making (00:26:28) Financial Literacy Development (00:28:45) Learning Financial Concepts (00:30:09) Building Cash Flow Confidence (00:31:20) Encouragement to Seek Help (00:32:21)
Thanks to our Partner, NAPA Auto Care Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/ Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/
Check out their podcast here: https://autorepairmarketing.captivate.fm/
If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
In this episode of "The Weekly Blitz," Coach Chris Cotton delves into the potential impact of the 2024 presidential election on auto repair shop owners, offering a comprehensive analysis of the key issues that could shape the industry's future. He begins by examining the implications of small business support policies, highlighting how different candidates' approaches could influence access to funding, tax incentives, and overall business growth opportunities.
Coach Chris then shifts focus to workforce development, emphasizing the importance of training programs and educational initiatives that could be introduced or expanded depending on the election results. He stresses that a skilled workforce is crucial for shop owners to remain competitive and meet the evolving demands of the automotive industry.
Infrastructure spending is another critical topic discussed, as Coach Chris outlines how increased investment in roads, bridges, and transportation networks could lead to more business for repair shops due to higher vehicle usage. He also touches on the potential for regulatory changes, noting that shifts in environmental and safety regulations could affect shop operations and compliance requirements.
The discussion moves to minimum wage and labor laws, where Coach Chris analyzes how potential changes could impact labor costs and staffing strategies. He advises shop owners to stay informed about legislative developments and consider proactive measures to manage payroll expenses effectively.
Supply chain challenges are also on the agenda, with Coach Chris exploring how global economic policies and trade agreements resulting from the election could affect parts availability and pricing. He encourages shop owners to build strong relationships with suppliers and consider diversifying their sourcing strategies to mitigate risks.
Throughout the episode, Coach Chris emphasizes the importance of adaptability, urging shop owners to prepare for potential changes by reviewing their operations, budgeting for increased costs, and focusing on marketing efforts to attract and retain customers. He reassures listeners that maintaining strong customer relationships and operational efficiency will be key to navigating the evolving economic landscape, regardless of the election outcome. By staying informed and proactive, auto repair shop owners can position themselves for success in a dynamic and uncertain future.
Election Discussion Begins (00:01:11)
Chris highlights the importance of the upcoming 2024 presidential election for auto repair shop owners.
Pros and Cons of the Election (00:02:13)
A breakdown of potential advantages and disadvantages for auto repair businesses due to the election.
Support for Small Businesses (00:03:17)
Discussion on potential small business tax credits and health insurance reforms from candidates.
Workforce Development Challenges (00:03:17)
Focus on addressing the tech shortage through vocational training initiatives for the auto repair industry.
Infrastructure Spending Impact (00:03:17)
How increased infrastructure spending can lead to more vehicle repairs due to wear and tear.
Potential Regulatory Changes (00:04:26)
Concerns about new environmental regulations affecting business operations post-election.
Minimum Wage and Labor Laws (00:04:26)
The impact of potential minimum wage increases and labor law changes on shop budgets.
Supply Chain Issues (00:05:28)
Discussion on how international trade policies could affect parts pricing and availability.
Adaptability of Shop Owners (00:07:34)
Emphasizing the importance of adaptability in business operations amidst changing political landscapes.
Preparing for Future Changes (00:08:31)
Advice on budgeting and marketing strategies to navigate potential upcoming changes.
Customer Loyalty and Community Focus (00:08:31)
The significance of building strong community ties and customer relationships during uncertain times.
Conclusion and Encouragement (00:09:38)
Chris reassures listeners that challenges can be managed and encourages steady focus on business operations.
Connect with Chris:
[email protected]
Phone: 940.400.1008
www.autoshopcoaching.com
Facebook: https://www.facebook.com/
AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae
#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
Click to go to the Podcast on Remarkable Results Radio
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