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By Joe Marconi in Joe's Blog0 commentsIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By carmcapriotto
Today’s episode tackles a critical issue that could cost your business thousands—your domain name. What happens if it expires? Spoiler alert: It’s not good. An expired domain can bring your website crashing down, devastate your SEO rankings, and even force you to pay big money to get it back. But don't worry, we’re here to guide you through it!
We’ll dive into the risks of letting your domain lapse and share practical steps to make sure this never happens to you. This episode is packed with essential advice that could save you a fortune and keep your online presence safe.
Grab your headphones, hit play, and let’s dive in!
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
Lagniappe (Books, Links, Other Podcasts, etc)
Aftermarket Radio Network: https://aftermarketradionetwork.com/
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/
Check out their podcast here: https://autorepairmarketing.captivate.fm/
If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
In this episode of "The Weekly Blitz," Coach Chris Cotton from Auto Fix Auto Shop Coaching delves deep into the crucial role of coaching in the auto repair industry. He discusses how coaching enhances performance, accountability, and long-term success for shop owners, service advisors, and technicians. Chris shares insights on the benefits of having a coach, including improved business strategies, goal-setting, and overcoming challenges. He emphasizes that coaching is a valuable investment, leading to significant returns and sustainable growth.
Throughout the episode, Chris elaborates on the transformative power of coaching, illustrating how it can turn struggling shops into thriving businesses. He provides real-world examples of shops that have seen remarkable improvements in efficiency, customer satisfaction, and profitability after implementing coaching strategies. Chris also touches on the importance of personalized coaching, tailored to address the unique needs and goals of each shop, ensuring that the guidance provided is relevant and actionable.
Moreover, Chris highlights the role of coaching in fostering a positive work culture. He explains how regular coaching sessions can boost team morale, enhance communication, and create a cohesive environment where everyone is aligned with the shop's vision and objectives. By fostering a culture of continuous improvement, coaching helps shops stay ahead of industry trends and adapt to changing market demands.
The episode encourages listeners to consider coaching to elevate their business and achieve excellence in the competitive auto repair landscape. Chris underscores that investing in coaching is about immediate gains and building a foundation for sustained success. He invites shop owners to take the first step towards transformation by exploring coaching opportunities, ultimately leading to a more prosperous and resilient business.
Introduction and Podcast Overview (00:00:22)
Coach Chris Cotton introduces the podcast and its focus on insights for auto repair businesses.
Coaching Importance (00:01:16)
Discussion on the significance of coaching for business owners and its impact on performance.
Performance Through Coaching (00:02:23)
Coached individuals consistently outperform those who go it alone, highlighting the value of accountability.
The Role of Accountability (00:03:31)
Accountability is crucial for achieving goals, ensuring follow-through on commitments.
Perspective in Coaching (00:04:27)
Coaching provides perspective, helping clients see the bigger picture amidst daily challenges.
Long-Term Investment in Coaching (00:06:22)
Coaching is a process that requires time, focusing on sustainable change rather than quick fixes.
Commitment to Improvement (00:07:18)
Successful coaching fosters a commitment to continuous improvement and resilience in tough times.
Conclusion and Call to Action (00:08:20)
Encouragement for listeners to embrace coaching for personal and business growth, emphasizing the importance of progress.
Connect with Chris:
[email protected]
Phone: 940.400.1008
www.autoshopcoaching.com
Facebook: https://www.facebook.com/
AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae
#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network Recorded at the 2024 Automotive Aftermarket Retailers of Ontario (AARO) Business Management and Lindertech Training Tradeshow, discover how simply attending meetings can significantly improve net profit, the impact of cost management, and tips on leveraging technology for business efficiency. Murray Voth, RPM Training. Listen to Murray’s previous episodes HERE. [email protected] Show Notes Watch Full Video Episode Automotive Aftermarket Retailers of Ontario (AARO): https://www.aaro.ca/ Importance of Attendance (00:02:04) Discussion on how missing educational events can lead to lost opportunities and profits. Value of Showing Up (00:03:05) Murray emphasizes the connection between attendance and improved business performance. Networking and Community (00:04:39) The significance of in-person meetings for building relationships and sharing knowledge. Learning from Group Sessions (00:05:23) Murray shares insights on the benefits of participating in group coaching sessions. Addressing Intimidation in Coaching (00:07:50) Discussion on how some individuals feel intimidated and hesitant to participate in coaching. The Need for Continuous Learning (00:10:59) Carm stresses the importance of seeking expert guidance and accountability in business. Coaching Styles and Techniques (00:11:53) Murray contrasts different coaching approaches and their effectiveness in the industry. Utilizing Technology for Coaching (00:13:28) Murray discusses the transition to online coaching and the importance of Google Business Profile. Engagement in Virtual Meetings (00:14:17) The effectiveness of screen sharing and virtual meetings in enhancing learning experiences. Introduction to Collaboration Tools (00:15:54) Discussion on using screen sharing and collaboration tools for knowledge sharing among automotive shop owners. Resources for Business Improvement (00:18:58) Introduction to automotive management network resources such as SOPs and checklists for business advancement. Note-Taking and Organization (00:20:00) Personal experiences with note-taking and strategies for managing notes effectively in a business context. Using Google Docs for Accountability (00:23:22) How Google Docs can facilitate accountability by allowing team members to log and review action plans collaboratively. Networking and Community Support (00:27:02) Encouragement for members to utilize networking tools like Slack for better communication and support among peers. Understanding Employment Law (00:30:33) Insights into Canadian employment law regarding severance and the importance of having employment contracts to protect business owners. Understanding Severance Costs (00:32:12) Discussion on the financial impact of severance costs and the importance of understanding net income. Calculating Impact on Sales (00:33:13) Exploration of how to calculate necessary sales to cover losses in the automotive industry. Networking and Sharing Solutions (00:34:11) Importance of sharing experiences and solutions among peers in overcoming business challenges. Expense Management Insights (00:35:09) Discussion on the need for better focus on expense management in business operations. Insurance and Expense Comparisons (00:36:02) Sharing strategies for managing insurance and other recurring expenses effectively. Planning Expense Discussions (00:37:35) Proposal to plan discussions on key expenses in future meetings for better financial management. Setting Budgets and KPIs (00:38:27) Discussion on the importance of setting budgets and KPIs for various business expenses. Normalizing Income Statements (00:39:18) Explanation of how to clean up income statements for accurate financial analysis.
Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network Set your sights on Las Vegas in 2024. Mark your calendar now … November 5th-7th, 2024. AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Get ready to grow your business with the Automotive Management Network: Find on the Web at http://AftermarketManagementNetwork.com for information that can help you move your business ahead and for the free and informative http://LaborRateTracker.com Connect with the Podcast: -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on X: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Want to create video content that boosts your shop’s visibility and drives more customers to your door?
Discover how taking on the VEDA (Video Every Day in August) challenge can help you get comfortable on camera, overcome any fears, and make video a natural part of your marketing strategy.
In this episode, we’ll share practical tips on using video to build trust with your audience, improve your SEO, and showcase your expertise—all while staying consistent with daily video content. Plus, you’ll learn how doing VEDA can help you master video creation and create real connections with your customers.
Don’t miss out on this chance to level up your video game and see real results for your shop. Tune in now and start creating videos that truly connect!
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
https://www.facebook.com/brian.walker
https://www.facebook.com/brian.walker/videos/877852980463356 - Brian’s #veda day 31
https://www.facebook.com/brian.walker/videos/2358559621160873 - Brian’s #veda day 32
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Today, we're excited to have a special guest with us, Craig O'Neill, a seasoned communication expert.
In this episode, we'll dive into Craig's unique approach to effective communication in the auto repair industry. We'll explore how he defines and measures communication success, the art of creating positive first impressions, and the crucial role of clear, transparent interactions in building client trust and retention.
We'll also discuss the impact of personalized communication, the importance of networking, and strategies for handling difficult conversations. Plus, Craig will share his insights on overcoming unexpected challenges in public speaking and his top-tier advice for shop owners looking to enhance their communication skills.
Tune in for a wealth of knowledge and practical tips that can transform how you communicate in your business.
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
Lagniappe (Books, Links, Other Podcasts, etc)
Speak Up! Effective Communication with Craig O’Neill Comfort Crisis: Embrace Discomfort to Reclaim Your Wild, Happy, Healthy Self by Michael Easter Scarcity Brain: Fix Your Craving Mindset and Rewire Your Habits to Thrive with Enough by Michael Easter Remarkable Results Toastmasters Club
How To Get In Touch With The Guest
Speak Up! Effective Communication with Craig O’Neill LinkedIn - https://www.linkedin.com/in/craigoneillaam/
Show Notes with Timestamps
Introduction to the Episode (00:00:01) The host welcomes listeners to episode 116 and introduces guest Craig O'Neill. Discussion on Communication (00:01:36) Craig and Kim explore the importance of communication and daily conversations. Inspiration from Fitness Influencers (00:02:47) Fitness enthusiast Joey Swole and discusses gym etiquette. Walking and Inspiration (00:03:10) Craig shares insights on walking as a source of inspiration and connection with his wife. Toastmasters Experience (00:04:18) Craig reflects on his five-year journey in Toastmasters and its impact on communication skills. Learning to Listen (00:05:11) The speakers discuss the importance of listening and how Toastmasters fosters this skill. Power of the Pause (00:09:17) They highlight the significance of pausing during conversations to enhance communication. Influential Authors (00:10:57) Craig talks about authors like Michael Easter and their impact on his communication journey. Turning 40 and Fitness Changes (00:12:26) Craig shares his new fitness regimen as he approaches his 40th birthday. The Comfort Crisis Book (00:14:11) Discussion on how the book “The Comfort Crisis” has influenced Craig’s perspective on health. The Importance of Influence (00:14:36) Craig discusses the amplification effect of networks and how individuals can inspire each other in unexpected ways. New Workout Regimen (00:15:56) Craig shares his new workout routine involving a rucksack, which he started on his 40th birthday. Reflecting on Podcast Hosting (00:18:09) Craig recounts his initial reaction when asked to host a podcast, feeling surprised and honored. The Essence of Good Communication (00:19:14) Kim highlights Craig's natural ability to communicate and connect with others easily. Listening vs. Hearing (00:23:18) Craig emphasizes the importance of genuinely listening to people to foster meaningful conversations. Communication Challenges in Family Business (00:26:36) Craig reflects on communication mistakes and challenges faced in their family business. The Spiral of Dysfunctional Communication (00:27:51) Craig discusses how anger and frustration can lead to a downward spiral in communication dynamics. The Importance of Connection (29:30) Discussion on how people often don't reach out for help and the importance of community. Facebook Group Dynamics (29:53) Kim shares her protective approach to managing their Facebook group and the excitement of welcoming new members. Influence of Dale Carnegie (30:34) Kim discusses the impact of "How to Win Friends and Influence People" on personal relationships and communication. Tips for Remembering Names (33:00) Craig shares strategies for helping others remember your name in networking situations. The Art of Introduction (35:30) The significance of introducing people and creating connections in networking events is highlighted. Navigating Hard Conversations (38:02) Kim shares her experience with difficult conversations and encourages others to engage in them for peace. Strategies for Effective Feedback (41:34) Craig discusses the importance of giving constructive feedback and the principles behind having hard conversations. The Challenge of Hard Conversations (42:59) Craig expresses his discomfort with hard conversations and the need for ongoing discussions about them. Crisis Management in Speaking (00:43:43) Discussion on handling unexpected crises while presenting and how it can alleviate nerves. Compartmentalizing Emotions (00:44:37) Kim shares her experience of compartmentalizing personal issues during a presentation for better focus. Unexpected Medical Situation (00:45:35) Brian's heart procedure causes a last-minute change in Kim's travel plans to Ogden, Utah. Transparency in Teaching (00:46:28) Kim emphasizes the importance of being open and vulnerable with the audience during her presentation. Inspiring Moments in Toastmasters (00:47:40) Craig praises Kim’s ability to connect with her audience and inspire them through her teaching. Handling Last-Minute Changes (00:49:05) Craig recounts stepping in to lead a session after his colleague had to leave unexpectedly. The Importance of Mentorship (00:50:10) Craig reflects on how mentorship shaped his speaking skills and prepared him for unexpected challenges. Impact of Communication Skills (00:51:42) Discussion on the significance of developing communication skills for personal and professional growth. Audience-Centric Approach (00:52:32) The speakers stress that effective communication is about focusing on the audience, not oneself. Respectful Communication (00:53:02) Craig shares a lesson from his mentor on dressing appropriately to show respect for the audience. Overcoming Speaking Anxiety (00:54:00) Kim narrates her experience of speaking after a famous singer and how she managed her nerves. The Power of Honesty (00:56:01) Kim discusses using honesty and transparency to connect with the audience and diffuse anxiety. Speed Round (00:56:36) A quick-fire segment where Kim and Craig answer fun questions about preferences and communication. Introduction to Speak Up (00:57:48) Craig promotes his new show on effective communication, highlighting its availability on the aftermarket radio network. Closing Remarks (00:58:02) Kim and Craig reflect on the enjoyable conversation, hinting at the potential for a longer discussion. Podcast Sign-Off (00:58:04) Kim thanks listeners for tuning in and promotes the Auto Repair Marketing Podcast. Show Recommendations (00:58:11) Kim shares information about other shows on the aftermarket radio network, including Craig’s new show, Speak Up. Final Thoughts (00:58:31) Listeners are encouraged to engage with the podcast and suggest topics for future discussions.
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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