Free Dealer Service Back Fires

[Joe Marconi]

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[Silver Star]

I have thought about calling my local Mercedes dealership and thank them for treating customers so poorly... same for all of the other brands I work on. But if I did that they may catch on to their problems... so I vote no, system seems to be working just great.

 

As far as the maintenance programs offered with the new vehicles it may be good for us when these vehicles start malfunctioning and we see them, we know off the bat that these items need to be checked closely and use it as a tool to reinforce proper maintenance.

 

Young drivers, 30 and younger have grown up in the buy and throw away mentality, fortunatly for us we know they will either have to fix or buy new at some point, and as they age and find out money is precious they will start to see why it's important to maintain what they have. So I see $$$ and opportunity to keep educating and building a strong customer base. Sadly dad no longer seems to be changing the oil with daughter or son in the driveway, it's just take the credit card and drop it off at the dealership, so we should capitalize on the people that dont know how to do it and teach them what else needs to be done so they trust us to do it for them.

 

I have some customers who service their brand new european cars with me because they don't trust the dealership that sold it to them. This speaks volumes to the opportunities we have at hand and I don't see it getting better.

 

Hope it stayed on topic!