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The Toolbox is Last to Leave, First is the Heart

By Joe Marconi in Joe's Blog
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It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.

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Episode Summary:
In this episode of Speak Up, host Craig O'Neill takes a deep dive into how auto repair shops can use digital communication to better navigate slow business periods. Craig challenges the widespread use of mass text blasts during these times, highlighting the potential risks to long-term customer relationships. Instead, he emphasizes the need for authentic, customer-centered communication that goes beyond transactional marketing.
Craig also introduces the "Five Hurdles" that shops must overcome to create more effective digital communication strategies. From understanding what truly matters to your customers to ensuring legal compliance, this episode offers actionable insights for building stronger, more genuine connections with your client base.
Key Topics Discussed:
The feast-or-famine cycle in the auto repair industry Dangers of relying on "slow day" text blasts The importance of interpreting customer "opt-outs" The "Five Hurdles" shops must overcome to improve digital communication Shifting from transactional marketing to relationship-building strategies Watch Full Video Episode
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The Institute at WeAreTheInstitute.com. "Stop stressing over your business, you deserve a good night's sleep. The Institute’s coaching helps you achieve success and financial peace.
AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.com
AutoLeap at AutoLeap.com. Are you tired of juggling multiple tools to manage your auto repair shop? Say hello to the streamlined efficiency of AutoLeap, the #1 all-in-one Auto Repair Shop Management Software!
In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound.
Contact Information
Email Craig O'Neill: [email protected]
The Aftermarket Radio Network: https://aftermarketradionetwork.com/
Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/
Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/
Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/
The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/
The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/
Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/
Click to go to the Podcast on Remarkable Results Radio
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Thanks to our Partners, Shop Boss, and 360 Payments
Emily Chung shares her experiences as a female minority shop owner in the automotive industry. She reflects on societal tendencies to highlight differences rather than commonalities. She encourages her peers to engage with her on business-related topics rather than focusing on her gender and ethnicity. Emily Chung, AutoNiche in Markham, ON. Emily’s previous episodes HERE Show Notes:
Emily's Perspective as a Female Shop Owner (00:00:26) Challenges and Comments Faced (00:00:56) Desire for Business-Focused Conversations (00:01:41) Importance of Leadership and Skills (00:02:29) Understanding Intentions Behind Comments (00:03:52) Common Ground with Male Counterparts (00:04:57) Personal Mindset on Success (00:06:04) Role Model Considerations (00:06:54)
Thanks to our Partners, Shop Boss and 360 Payments Shop Boss – Shop Management Software built by shop owners for shop owners. It works the way you need it to, right out of the box. Find on the web at https://shopboss.net Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
Click to go to the Podcast on Remarkable Results Radio
Coached People always Outperform Uncoached People. That’s a fact [E186] - Chris Cotton Weekly Blitz
By carmcapriotto

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
In this episode of "The Weekly Blitz," Coach Chris Cotton from Auto Fix Auto Shop Coaching delves deep into the crucial role of coaching in the auto repair industry. He discusses how coaching enhances performance, accountability, and long-term success for shop owners, service advisors, and technicians. Chris shares insights on the benefits of having a coach, including improved business strategies, goal-setting, and overcoming challenges. He emphasizes that coaching is a valuable investment, leading to significant returns and sustainable growth.

Throughout the episode, Chris elaborates on the transformative power of coaching, illustrating how it can turn struggling shops into thriving businesses. He provides real-world examples of shops that have seen remarkable improvements in efficiency, customer satisfaction, and profitability after implementing coaching strategies. Chris also touches on the importance of personalized coaching, tailored to address the unique needs and goals of each shop, ensuring that the guidance provided is relevant and actionable.

Moreover, Chris highlights the role of coaching in fostering a positive work culture. He explains how regular coaching sessions can boost team morale, enhance communication, and create a cohesive environment where everyone is aligned with the shop's vision and objectives. By fostering a culture of continuous improvement, coaching helps shops stay ahead of industry trends and adapt to changing market demands.

The episode encourages listeners to consider coaching to elevate their business and achieve excellence in the competitive auto repair landscape. Chris underscores that investing in coaching is about immediate gains and building a foundation for sustained success. He invites shop owners to take the first step towards transformation by exploring coaching opportunities, ultimately leading to a more prosperous and resilient business.

Introduction and Podcast Overview (00:00:22)
Coach Chris Cotton introduces the podcast and its focus on insights for auto repair businesses.

Coaching Importance (00:01:16)
Discussion on the significance of coaching for business owners and its impact on performance.

Performance Through Coaching (00:02:23)
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The Role of Accountability (00:03:31)
Accountability is crucial for achieving goals, ensuring follow-through on commitments.

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Coaching provides perspective, helping clients see the bigger picture amidst daily challenges.

Long-Term Investment in Coaching (00:06:22)
Coaching is a process that requires time, focusing on sustainable change rather than quick fixes.

Commitment to Improvement (00:07:18)
Successful coaching fosters a commitment to continuous improvement and resilience in tough times.

Conclusion and Call to Action (00:08:20)
Encouragement for listeners to embrace coaching for personal and business growth, emphasizing the importance of progress.

Connect with Chris:

[email protected]
Phone: 940.400.1008
www.autoshopcoaching.com
Facebook: https://www.facebook.com/
AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae

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