Quantcast
Jump to content

Recommended Posts

Posted

Service Writer Blues

 

Sing that blues song one more time.... yea you know the tune, the one you hear at the front counter.

 

 

The front door opens, a guy steps up to the service counter and says, "Man, I'm so glad I found you guys. Everyone I talked to recommend this place. I got to get this solved today; I need my car checked for a battery drain. Is there somebody here that can do that right now?"

 

Mandy (my service writer and my youngest daughter) greets him and says, "Hi, we sure do. I think he is waiting on parts on some of the other jobs in the shop, he could look at it right away."

 

"Does it cost anything?" he asked.

 

"Yes, there is a diagnostic fee," she answered with her usual big smile.

 

"Great, and I can get it figured out today, that would be fantastic," he said.

 

Mandy grabs a blank invoice and starts to fill out the invoice. Her pen was a flurry of activity with the man's name, telephone number, and type of car. After the preliminary information was on paper all that was needed was the keys.

 

"Ok, I just need the keys and I'll get it in the shop so it can be diagnosed," Mandy answered.

 

The keys didn't come sliding across the counter as expected. He stood there with them, tossing them from one hand to the other.

 

"I just want to find out what's wrong with it. I thought he could just look at it, instead of charging for a diagnosis… I don't need it diagnosed I already know it's battery drain," the now agitated customer barked back at her.

 

"Sir, I explained all that to you earlier, the diagnostic time is for the time it generally takes to solve and locate the problem… It's like going into the emergency room with a suspected broken arm, they take an x-ray to confirm it, and even if you don't have a broken arm you're still going to get a bill from the x-ray department, it's the same thing here. I've already filled out the invoice… so… do you still want to get it looked at today, or do you want to cancel the invoice."

 

"Well, I'm not sure he is going to be able to find the problem, when I couldn't find it. So I don't see why I should have to pay somebody else to try and figure out something I couldn't figure out,"

 

It's an age old problem. Some people feel they are capable of finding whatever is wrong with their personal car since they are the ones that drive it daily. Some of these people feel no one else is even capable of doing better than them. But as always, this usually starts soon after they find out they have to pay for it.

 

"Sir, if he can't figure it out, there is no charge, and he will recommend the appropriate repair facility for that type of work. But I would say more than likely his years of experience will out weigh any doubts you have of him finding your problem, besides, all those referrals you mentioned wouldn't have sent you here if they didn't think he was capable of finding the problem," Mandy said with a stern tone.

 

"So, you think he can find the problem, but, in order for me to find out what's wrong with my car… he's going to charge me for it?"

 

"That's pretty much sums it up sir. He's very good at this kind of thing, and it won't take him long to do it."

Now the back pedaling starts. First it was "get it done today" and now it's "get it done tomorrow".

 

"Well, I've got some errands to run; I'll bring the car back later… so just hold onto that invoice… I'll be back," He answered.

 

Mandy has seen these speed bump jumpers before, she lets the pen fall to the counter, then leans back in her chair, folds her arms across her chest and looks straight at this guy.

 

"You'll be here later, (with a little "flip" attitude in her voice) like when, later… what day, what time?"

 

"Oh, probably about the same time as today."

 

"Ok, so you don't want it done today now, when you first came in you wanted it done right now and "now" you want me to save this invoice until you come back in," Mandy said, still with her arms folded.

 

"Yea, that'll work," he said, as he put his keys back into his pocket.

 

He turns and walks towards the exit; before he is even out the front door she has the invoice already lined up with the paper shredders slot. As the lobby door closes the shredder is already busy doing its job.

Of course, tomorrow never comes.

 

You really want to believe them, but you know there isn't an ounce of truth in their "coming back tomorrow" story. Whatever the reason is, it just doesn't matter. With all the referrals he mentioned that still wasn't good enough to satisfy this guy. Then again, this hurry up life style that some people lead can get in the way of logical thinking.

 

You know some days I'd like to have a fast food drive-up window set up. Before somebody even gets a chance to get their car in the shop they have to place their order and prepay for the parts and labor. I can see it now… "Yes, sir that was a diagnostics, ah, 2 tie rod ends, front end alignment, and an oil change… next window please…"

 

Ah yes, the service writer's blues... a familiar song and a familiar situation at the service counter. Learning when enough effort has been taken with an individual who is only there to gain free information rather than pay for the services is something every counter person has to learn. It's a fine line, and in some cases I would consider it the toughest job of all.

 

 

Wouldn't be right if I didn't mention the efforts of the service writers. I'll bet we've all seen something like this before. Leave a comment if you can. Gonzo


View full article

Posted

I totally agree with ya Joe... the answer is what can we do??? I think it will happen in the future, however people still have a lot of the old thinking in their midst. Eventually I believe it will all change because even the family fixer guy won't be able to take a stab at a repair without some prior testing.

 

AND... as if you haven't noticed.... in the so called "good old days" we had a lot of predictable repairs... these days there are fewer and fewer predictable repairs. Meaning, the cause or solution to each problem we see are not the same as the last time we made the same similar repair. Which leads to even more frustration from the customer as to what the answer is or how much time and money is spent on diagnostics.

 

Your comments are spot on. Let's see what the future holds.

Posted

"I am a bar tender without the Booze listening to the Broken down car blues" B)

 

"Business is like fishing , You have to let the Minnows come in or the Big ones won't ." B)

  • Like 1
Posted

I agree with you Gonzo, it's just that we both know how hard the typical shop owner and technicians work. The amount of information we need to learn is mind boggling. Not to mention the physical challenge.

 

Things will change in the future, it has too. I just hope it's not with too many casualties.

In the future the vehicles drive or organize a tow to the dealership for service/repairs/recall's,tsb's while not in use or while the owner sleeps. B)

  • Like 1
Posted

When is "Look at it" and "Diagnostic charge" ever going to mean the same thing with these kinds of people. If all I was going to do was "look at it" I'd go to a car show. When somebody comes in and wants something for free I take that as an insult. I'm not here for free... I support my family with my efforts... and ..well, they ain't family... so pay up or get OUT!

 

Joe.... ya got any more of those BP meds?? You're making the old blood boil too early in the morning... ha ha...

 

 

Good point, the question is why DO they bring the car in? I also think it's a matter of priorities. Not too many people budget for car maintenance, or even for thier homes. So when something happens they are looking for the inexpensive way out. When we tell them about a diag charge, that can put them over the edge on a number of issues. One, they are not expecting the diag charge and two, they can't afford it in the first place.

Posted

Yep, another side affect of owning your own business.

 

take two and call me in the morning.

 

Sorry Gonzo, but this truly is BP meds topic!!!!

  • Available Subscriptions

  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
  • Similar Topics

    • By carmcapriotto
      Brian and Hallie break down Google Local Services Ads (LSA) and how auto repair shops are using them to bring in more leads at lower costs. Unlike traditional Google Ads, LSA charges per lead instead of per click, making it a cost-effective approach to customer acquisition. Some shops have reported leads as low as $7 per call.
      They cover how to set up LSA, key verification steps, and ways to optimize a shop’s Google Business Profile for better rankings. The discussion also explores how specialty shops can use LSA effectively and when Google Ads might still be useful.
      With LSA now open to auto repair shops nationwide, early adopters have a clear advantage. Brian and Hallie explain how to make the most of it and why now is the best time to get started.
      Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops.
      AppFueled makes marketing easy. It’s a CRM designed for auto repair shops with tools like segmentation, reminders, and even a call center. Don’t wait—get started today at appfueled.com
      Lagniappe (Books, Links, Other Podcasts, etc)
      Google Local Service Ads
      AutoOps - Scheduling Tools for Auto Shops
      The Google Guarantee
      Google Screened
      Keywords in Reviews – Adding Fuel to the Fire
      Show Notes with Timestamps
      Introduction to the Episode (00:00:01) Brian Walker introduces the podcast and guest, Hallie Wassinger, discussing the importance of Google Local Services Ads. Overview of Google Local Services Ads (00:02:53)  Hallie explains the recent availability of Google Local Services Ads for auto repair shops across the U.S. Historical Context of Local Services Ads (00:03:25)  Discussion on the past availability of Google Guaranteed Ads and their expansion to auto repair shops. Current Availability and Limitations (00:04:38)  Hallie details the current state of Local Services Ads for tire shops and their limited availability. Cost Structure of Local Services Ads (00:05:34)  Introduction to the pay-per-lead model, highlighting its differences from traditional Google Ads. Service Categories for Auto Repair (00:06:45) Hallie outlines the specific services auto repair shops can advertise under Local Services Ads. Lead Generation Process (00:07:44)  Explanation of how leads are generated through phone calls or messages via the Local Services Ads dashboard. Ongoing Maintenance of Ads (00:08:31)  Discussion on the necessity of monitoring and rating leads to optimize the ad performance. Success Stories from Beta Testing (00:10:55)  Brian shares a success story from Chris Cotton, highlighting low lead costs achieved through Local Services Ads. Lead Cost Insights (00:11:39)  Hallie provides average lead cost data, emphasizing the effectiveness of the ads for auto repair shops. Visibility of Local Services Ads (00:12:18)  Brian describes how Local Services Ads appear prominently in search results, enhancing visibility. Google Screened vs. Google Guaranteed (00:13:02)  Hallie explains the differences between Google Screened and Google Guaranteed, focusing on their application processes. RepairPal Sponsorship Message (00:14:27)  Brian thanks RepairPal for sponsoring the episode and discusses the benefits of being in their certified network. App Fueled Sponsorship Message (00:15:32)  Brian introduces App Fueled, promoting their customer loyalty app for auto repair shops. Verification Process for Shops (00:16:33)  Hallie outlines the verification process for shops to join Google Local Services Ads, including necessary checks. Verification Steps for LSA (00:16:50)  Overview of the verification process for auto repair shops applying for Google Local Services Ads. Challenges with Specialty Shops (00:19:14)  Discussion on difficulties specialty shops face with Google Local Services Ads targeting. Specialization in Google Ads (00:20:03)  Insights on why specialized shops may benefit more from traditional Google Ads. Opportunities with LSA (00:22:05)  Exploration of the current opportunities available for shops using Google Local Services Ads. Cost Benefits of LSA (00:23:13)  Comparison of lead costs between Google Local Services Ads and traditional Google Ads. Importance of Google Business Profile (00:24:29)  Discussion on how optimizing Google Business Profiles impacts LSA ad performance. Role of Reviews in SEO (00:27:40)  Emphasis on the significance of keywords in customer reviews for improving visibility. Optimizing Photos for LSA (00:29:42)  Best practices for managing and updating photos in Google Local Services Ads. Pricing for LSA Management (00:31:01)  Details on the costs associated with managing Google Local Services Ads for shops. Introduction to LSA (00:33:47)  Discussion on the performance of Google Local Services Ads and how to get started. Discovery Call Process (00:34:15)  Details on scheduling a discovery call and assessing local competition for LSA. Final Thoughts on LSA (00:34:38)  Emphasis on the importance of early adoption of LSA for auto repair shops. Self-Management of LSA (00:34:40)  Advice on running LSA independently, highlighting the required time and dedication. Closing Remarks (00:35:29)  Thanking listeners and sponsors, and encouraging engagement with the podcast.
      How To Get In Touch
      Join The Auto Repair Marketing Mastermind Group on Facebook
      Meet The Pros
      Follow SMP on Facebook
      Follow SMP on Instagram
      Get The Ultimate Guide to Auto Repair Shop Marketing Book
      Email Us Podcast Questions or Topics 
      Thanks again for listening to The Auto Repair Marketing Podcast on Aftermarket Radio Network. There are some other great shows on the network and you can find them at AftermarketRadioNetwork.com or on your favorite podcast listening apps like Spotify, Apple Podcasts, Google Podcasts, and many others
      Thanks to our Partners,
      RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee.
      App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”
      Aftermarket Radio Network
      Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion
      Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.
      The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.
      Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
      Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.
      The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
      The Aftermarket Radio Network: https://aftermarketradionetwork.com/
      Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/
      Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/
      Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/
      The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/
      The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/
      Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/
      Click to go to the Podcast on Remarkable Results Radio
    • By Changing The Industry
      Episode 209 - The Path to Becoming a Rock Star Service Advisor with Samantha Higdon
    • By Changing The Industry
      The TRUTH About Business Coaching That Companies Don't Wants You to Know!
    • By nptrb

      Premium Member Content 

      This content is hidden to guests, one of the benefits of a paid membership. Please login or register to view this content.

    • By carmcapriotto
      Thanks to our partners, NAPA TRACS and Promotive
      This week on Business by the Numbers, Hunt Demarest, CPA with Paar Melis and Associates, breaks down the latest market news and legislative updates that directly impact auto repair shop owners. From the return of the BOI (Beneficial Ownership Information) report to evolving tax policy discussions and IRS processing delays, Hunt provides a no-nonsense analysis of what’s happening and how it could affect your business.
      In This Episode, You'll Learn:
      ✔️ The BOI Report is back—what it is, why it matters, and the March 21st deadline you can’t ignore.
      ✔️ Trump’s tax proposals—what’s being discussed, what’s likely to pass, and what it means for your shop and your customers.
      ✔️ IRS struggles & refund delays—why tax processing is slower than ever and what to expect if you’re waiting on an Employee Retention Tax Credit (ERTC) refund.
      ✔️ Interest rates & the economy—why rates aren’t moving much (yet), and what this means for your financial strategy in 2025.
      ✔️ The state of small businesses & consumer spending—how last year’s trends impact this year’s outlook, and why customer financial health affects your shop’s profitability.
      Thanks to our partners, NAPA TRACS and Promotive
      Thanks to our partner, NAPA TRACS
      Did you know that NAPA TRACS has onsite training plus six days a week support?
      It all starts when a local representative meets with you to learn about your business and how you run it.  After all, it's your shop, so it's your choice.
      Let us prove to you that Tracs is the single best shop management system in the business.  Find NAPA TRACS on the Web at NAPATRACS.com
      Thanks to our partner, Promotive
      It’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.
      Paar Melis and Associates – Accountants Specializing in Automotive Repair
      Visit us Online: www.paarmelis.com
      Email Hunt: [email protected]
      Text Paar Melis @ 301-307-5413
      Download a Copy of My Books Here:
      Wrenches to Write-Offs Your Perfect Shop 
      The Aftermarket Radio Network: https://aftermarketradionetwork.com/
      Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/
      Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/
      Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/
      The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/
      The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/
      Speak Up! Effective Communication with Craig O'Neill https://craigoneill.captivate.fm/
      The Aftermarket Radio Network
      Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion
      Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.
      The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
      The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.
      Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.
      Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
      Click to go to the Podcast on Remarkable Results Radio


  • Our Sponsors

×
×
  • Create New...