Code Talkers -- It takes more than reading codes to be a real technician
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Have you checked out Joe's Latest Blog?
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By Joe Marconi in Joe's BlogIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By carmcapriotto
Want to unlock new opportunities for your auto repair shop? Learn how to tap into local organizations that are eager to help your business thrive, connect with valuable resources, and maximize community support.
We'll explore the benefits of the Small Business Development Center (SBDC), leveraging Downtown Development Districts, and participating in programs like Goldman Sachs 10,000 Small Businesses.
Plus, discover how to network with local government officials, secure grants, and enhance your shop's visibility and growth.
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
Lagniappe (Books, Links, Other Podcasts, etc)
Tanchubajo Economic Development Foundation (TEDF) - https://www.tedf.org/ Small Business Development Center (SBDC) - sba.gov/sbdc Goldman Sachs 10,000 Small Businesses (10KSB) - https://10ksbapply.com/ The Idea Village in New Orleans - https://www.ideavillage.org/
Show Notes with Timestamps
Introduction to the Episode (00:00:01) The hosts introduce the podcast and discuss the episode's focus on local organizations for business support. Tangible Economic Development Foundation (00:01:10) Brian shares his experience with TDF, emphasizing its role in supporting local businesses. Importance of Economic Development Foundations (00:02:27) Discussion on how these foundations help attract businesses and provide resources, particularly for small enterprises. Small Business Development Centers (SBDC) (00:04:15) Kim explains the role of SBDCs, offering assistance with business planning, funding, and market research. SBDC Resources and Classes (00:06:09) Overview of various resources available through SBDCs, including classes and networking opportunities for business owners. Finding Your Local SBDC (00:08:09) Advice on how to locate an SBDC and the value it brings to small business owners. Downtown Development Districts (00:09:15) Brian introduces Downtown Development Districts and their potential benefits for businesses in historic areas. Engagement with Downtown Development Districts (00:10:12) Discussion on the importance of local business involvement and awareness of district events and resources. Marketing Opportunities through Events (00:11:15) Encouragement to participate in local events to promote businesses, even if they seem unrelated to automotive repair. Goldman Sachs 10,000 Small Businesses Program (00:13:17) Brian explains the program's purpose, which is to provide small business owners with essential skills and resources. Experience with the 10K SB Program (00:15:35) Kim shares her perspective on the program, highlighting its benefits and the connections made among participants. Startup Accelerators (00:16:32) Discussion on startup accelerators that help new businesses grow quickly, including local examples. Local Government Support (00:18:01) Insights on the role of local government in supporting businesses and fostering a positive business environment. Getting Involved in the Community (00:19:48) Encouragement to engage with local organizations and share experiences to benefit the community. Chamber of Commerce Importance (00:22:50) Highlighting the chamber of commerce as a key connection to other business organizations in the community. Networking Benefits (00:23:56) Personal stories illustrating how networking and involvement in local organizations can create valuable connections.
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
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By Changing The Industry
The Secret to a Productive Workday #podcast #automotiverepair #automotiveindustry
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By carmcapriotto
Thanks to our Partner, NAPA Auto Care Michael Smith discusses the need for a language and mindset shift to elevate the perception of automotive professionals. The conversation highlights the transition from viewing independent shops as "mom and pop" operations to recognizing them as sophisticated businesses led by "solopreneurs" or "mechanical and technology specialists." Michael also introduces the concept of psycholinguistics, explaining how the words we use shape our beliefs and self-perception. For instance, identifying oneself as a "mechanic" can reinforce a limited self-image, trapping individuals in a cycle that hinders growth and innovation. To break free from this cycle, there must be a conscious effort to change the language used within the industry. Michael Smith, The Institute. Michael Smith’s previous episodes HERE Show Notes
The Rise of the Mechanical and Technology Specialist: https://remarkableresults.biz/rise/ Discussion on Leadership and Inspiration (00:01:32) Carm discusses a leadership course Michael conducted that inspired daughter Tracy to take initiative. https://www.wearetheinstitute.com/upcoming-events The Rise of the Mechanical and Technology Specialist (00:03:06) Carm introduces his declaration on evolving industry language and its impact on professionalism. Mindset Shift in the Automotive Industry (00:04:53) Michael emphasizes the need for a mindset shift to elevate the automotive industry's perception. Changing the Narrative (00:06:39) Carm and Michael discuss the importance of changing internal and external narratives about the industry. Language Shift from Mom and Pop (00:08:54) Carm critiques the term "mom and pop" and advocates for a more respectful language. The Evolution of Industry Perception (00:10:00) Michael discusses how industry language reflects the evolution of independent shops. Value Beyond Fixing Cars (00:11:30) Michael stresses the broader contributions of automotive professionals to society and safety. Introducing the Term 'Solopreneur' (00:12:02) The term "solopreneur" to better represent independent shop owners. Challenges for New Owners (00:13:14) Michael explains the transition challenges faced by new shop owners from technician roles. Preparing for Industry Changes (00:14:02) Michael emphasizes the importance of readiness for upcoming industry changes and challenges. Carm's Keynote on Language Shift (00:14:52) Carm shares his experiences delivering keynotes on the importance of language in the industry. Psycholinguistics and Language Impact (00:16:12) Discussion on how language shapes self-perception in the automotive repair industry. Intentional Language Change (00:17:52) Emphasis on the need for a conscious effort to shift industry language. Language and Industry Perception (00:19:34) The importance of using industry-specific language to elevate professional perception. Cultural Shift in Automotive Industry (00:20:22) The need for a cultural transformation to enhance the industry's value. Private Equity Language (00:25:06) Understanding private equity language to effectively negotiate and present value. Foundational Business Principles (00:27:12) Highlighting the necessity of solid business fundamentals for sustainable success. Transferable Value in Legacy (00:30:02) The importance of creating transferable value for legacy and future generations. The Value of Boomer-Owned Shops (00:32:03) Discussion on the lack of transferable value in many boomer-owned automotive shops. Creating Transferable Value (00:32:26) A shop owner's concern about the feasibility of building transferable value at 60 years old. Preparing the Next Generation (00:33:45) Emphasizing the need to equip successors with knowledge for future industry challenges. The Path to Mastery (00:35:27) Understanding that mastery involves continuous learning and humility in recognizing what we don't know. Change Agents in the Industry (00:36:32) Exploring how early adopters drive change within the automotive repair industry. Unique Value Proposition (00:38:28) Importance of having a clear value proposition to succeed in a competitive landscape. The Complexity of Automotive Repair (00:40:12) Discussing the increasing complexity of the automotive repair industry compared to other trades. Language and Mindset Shift (00:41:52) The need for a language change to elevate the perception and expectations within the industry. Existential Questions for Business Owners (00:43:39) Encouraging shop owners to reflect on their purpose and legacy in the industry.. Encouragement to Shift Language (00:48:19) The importance of stepping away from common industry language to redefine personal and professional narratives. Self-Reflection and Behavior (00:49:03) Michael highlights the connection between self-talk and behavior, urging deep personal reflection on one’s language about the industry.
Thanks to our Partner, NAPA Auto Care Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
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