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By Joe Marconi in Joe's Blog0 commentsIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By carmcapriotto
Thanks to our Partners, NAPA TRACS, AutoFix Auto Shop Coaching, and Today's Class Joelle Pollak and Lisa Coyle, co-founders of Promotive, discuss the intricacies of technician recruitment, including red flags in resumes, the importance of cultural fit, and their process of finding and vetting candidates. They also discuss the significance of career growth, compensation models, and how shops can retain talent by adapting to modern workforce needs. Learn about innovative recruiting strategies, crucial interview tips, and the importance of providing a supportive work environment to keep talent within the automotive industry. Show Notes
It’s time to hire a superstar for your business, what a grind you have in front of you. Great news, you don’t have to go it alone. Introducing Promotive, a full service staffing solution for your shop. Let them do the heavy lifting, enlist your hiring partner at gopromotive.com Red Flags in Resumes (00:02:03) Discussion on identifying red flags in technician resumes during the recruitment process. Recruitment Process Overview (00:02:46) The intake call process with shops to understand their specific needs. Job Hopping as a Red Flag (00:04:40) Lisa discusses job hopping and its implications for technician reliability and consistency. Matching Candidates to Shops (00:05:50) Exploration of how multiple shops in the same area can benefit candidate placement. Candidate Resume Updates (00:07:18) The importance of helping candidates update their resumes. Software Skills on Resumes (00:09:44) Lisa emphasizes the need for technicians to include software experience on their resumes. Engaging Passive Candidates (00:11:51) Discussion on strategies for reaching out to passive candidates and building relationships. Aftercare for Candidates and Shops (00:13:48) Importance of follow-up care for both candidates and shops post-placement. Keeping Talent in the Industry (00:14:31) The role of recruitment in retaining talent within the automotive industry. Career Growth for Technicians (00:16:30) Discussion on the importance of career advancement opportunities for technicians. Shining and Moonlighting (00:17:53) Encouragement for technicians to excel in their current roles while exploring new opportunities. Employee Growth Conversations (00:18:27) Importance of shops having growth conversations with employees to prevent complacency. Adapting to Industry Changes (00:19:29) The need for new roles in shops due to emerging technologies like EVs and ADAS. Understanding the Interview Process (00:24:04) Exploring the key questions recruiters should ask during the interview process. Candidate Guidance (00:26:13) Importance of guiding candidates on what to ask potential employers during interviews. Coaching Shop Owners (00:27:37) Discussion on the need for coaching shop owners in effective hiring practices. Compensation Conversations (00:28:25) The significance of discussing compensation models and guarantees with candidates. Simplifying Compensation Plans (00:29:34) Advocacy for straightforward compensation plans to enhance understanding among technicians. Importance of PTO (00:32:20) Discussion on the significance of paid time off and competitive benefits in recruitment. Creative Benefits Strategies (00:33:13) Encouragement for shop owners to offer creative benefits to attract and retain talent. Family Considerations in Career Changes (00:34:49) Highlighting the importance of family support when making career transitions. Importance of Onboarding Plans (00:36:19) Emphasis on having clear onboarding and training plans for new hires. Pay for Training as a Priority (00:39:56) Candidates value pay for training. Professionalism and Speed in Recruitment (00:44:28) Highlighting the need for quick responses and professionalism in candidate communication. Broader Training Opportunities (00:50:34) Encouraging training beyond automotive skills for personal and professional development. Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Auto-Fix Auto Shop Coaching Proven Auto Shop Coaching with Results. Over 61 Million in ROI with an Average ROI of 9x. Find Coach Chris Cotton at AutoFix Auto Shop Coaching on the Web at https://autoshopcoaching.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on X (Twitter): https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
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By Joe Marconi
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By carmcapriotto
One of our listeners emailed in with the following question.
I Always wondered why, when we have another marketing company review and grade our website, it always come out pretty crappy on the scorecard? From loading speed, to keywords, SEO, overall performance etc. I have used Lighthouse and some other things to gauge the performance, but the numbers never seem to match what the other party produces. I feel like some marketing companies use smoke and mirrors for selling their websites that really may not be any better than what we already have. I’m sure this is an issue for others too.
We answer that question in this episode.
Talking Points
There’s a big difference between a solicited audit and an unsolicited audit There are no standards in place Much of what is done in marketing is based on opinion or an internal belief system Trust your “BS meter”
How To Get In Touch with Cinch CRM
Website - https://cinch.io/
LinkedIn - https://www.linkedin.com/company/cinchplatform/
Facebook - https://www.facebook.com/CinchPlatform/
YouTube - https://www.youtube.com/@CinchPlatform
How To Get In Touch with Shop Marketing Pros
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Thanks to our partner, RepairPal. Visit the Web HERE
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Chris Lawson provides insights on using Indeed's applicant tracking system effectively and recommends using social media to showcase your company's values and culture to attract top talent. Chris also discusses the importance of personal connections and using proven methods to find the right technicians.
Chris Lawson, TechnicianFind.Com. Chris’ previous episodes HERE
Show Notes: Watch Full Video: HERE Concerns and Impact with Indeed Layoffs [00:03:46] Discussion of the recent layoffs in the tech sector, including at Indeed, and how it may affect recruiting in the automotive aftermarket industry. Decline in Sponsored Jobs [00:05:12] Indeed's decline in sponsored jobs by 33% due to a losing business model and diminishing returns. Using Indeed for Recruiting [00:07:21] Using Indeed for resume search and applicant tracking system to actively search for technicians. Recruiting on Indeed [00:09:28] Discussion on how to use Indeed for recruiting talent in the automotive aftermarket industry, including pricing and subscription plans. Social Media Recruiting [00:12:25] Importance of social media for recruiting passive job seekers and building a strong brand and culture. Building Your Brand on Social Media [00:13:34] Tips on using social media to showcase your company culture and attract potential employees. The Importance of Spouses in Hiring [00:14:51] The role of spouses in the hiring process and how to win them over to secure a potential employee. Stop Fishing and Refine Your Hiring Process [00:16:17] The importance of having a proven hiring process instead of relying on luck and chance to find potential employees. Recruiting on Indeed [00:17:18] Tips for using filters and structuring outreach to attract technicians on Indeed. Challenges with Indeed [00:18:05] Indeed's new policies and how they affect the recruitment process. Effective Outreach [00:18:48] How to structure outreach to potential candidates and reduce ghosting. Maximizing Indeed [00:20:06] Encouragement to explore Indeed's full potential and use filters to find good candidates.
Thanks to our Partner, Dorman Products. Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at www.DormanProducts.com/Tour
Connect with the Podcast:
-Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Dashboards are a valuable tool for businesses as they provide a quick and easy way to visualize and analyze key data and metrics in real time. Hear from two shop owners as they discuss how dashboards improve decision making, increase productivity, and enhance collaboration and accountability with your team. Jimmy Alauria, 3A Automotive and Diesel Repair, Phoenix, AZ. Jimmy’s previous episodes HERE
Brent Fleischman, Yocum Automotive, Republic, MO
Show Notes:
Numbers without dimensions are hard to analyze. Line graphs show trends as a picture. Where does there need to be more improvement? What caused a ‘dip?’ Using statistics helps find the right "WHY" when looking to solve a problem. Competitive nature for employees Creating a graph for daily production on completed hours for technicians Examples of what to watch: Gross income, the value of services delivered (closed repairs), ARO, gross profit dollars, new customers, number of inspections, quality inspection, ARO, average repair estimates, and close percentage (60-75%). Be careful having the close rate too high/too low. New customers- you need front office staff to have a proper orientation for a new customer. Growth mode- as growth increases, also increase your marketing.
Thanks to our Partners Shop-Ware and Delphi Technologies Shop-Ware: More Time. More Profit. Shop-Ware Shop Management getshopware.com Delphi Technologies: Keeping current on the latest vehicle systems and how to repair them is a must for today’s technicians. DelphiAftermarket.com
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