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Do You Fear Franchise Stores?

Joe Marconi

By Joe Marconi
in Auto Shop Franchises

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CARMandP Proficient

CARMandP

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I am in a small town where there isn't enough "business" now to worry about any franchise shops coming into town. I do have several small shops that are my competition but right now I have so much work I can't keep up so I am not really worried about it.

Chris_NC Rookie

Chris_NC

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Franchise stores don't really worry me too much. The franchise stores in my area tend to be tire oriented, and I chose to stay away from trying to compete with that market. My biggest worry is the dealers, but they have proven to be my biggest asset so far due to their excellent customer service(sarcasm). We have factory tooling for most of our client base, and the shops within a few miles of me don't mess with European vehicles too often and tend to send their Euro customers to us. I used to worry about what the other shops were charging, but I've decided to just make sure our work stays top notch, and go an extra mile for our customers (customers meaning they actually will pay for our services) and just worry about what we have to have to complete the job properly and profitable. O'reilly's and Carquest have came by to talk to me about tech-net or certified programs, but I've been unsure about going that route. I worry if the customer has had a poor experience somewhere else with those signs being displayed, will they associate us with it? Some customers who have been to quick lubes for their oil services will question our oil change prices being higher, but I just try to explain the affects of using a non-OE approved oil with pics of some engines we have torn down using the improper oil and service interval and assure them that the vehicle will be thoroughly inspected, correct fluids used, and service reminders will be reset, it eases their mind. The business is only a couple of months old, so I'll see how it works. So far so good, I'm just trying to get car count up and see if I can make it continue to work and make the necessary changes as I go.

FROGFINDER Rising Star

FROGFINDER

Posted
Posted

I only fear not doing my best for others. Focus on your game all the time. I visited a long time customer today at the hospital. Encourage people everywhere and give them something good to say to others about you. B)

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  • Have you checked out Joe's Latest Blog?

    • Joe Marconi
      The Toolbox is Last to Leave, First is the Heart
      By Joe Marconi in Joe's Blog
         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.

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