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By Joe Marconi in Joe's Blog0 commentsIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By Zenoo
Hi my name is Zenas and I am 26 years old from Alberta, Canada. I started my own automotive repair shop in December 2023. After running it for 1 year I made a little bit of profit. I needed some advice on how I could increase it. Its a 3 bay shop with two 2 post hoists and one 4 post hoist with alignment. I am the only mechanic in the shop as I can't afford to hire anyone at this point. I am charging about $120 per hour for the labor and very minimal mark up on parts. The shop had no customer base when I got it so it took me sometime to build returning customers. If I try to increase the prices on parts the customers run away. Seems like they are calling around the city and going to the cheapest person. My monthly over head cost is about $7000. Whatever I make in a month goes back into next month's rent. Any advices on how to manage this properly from other shop owners?
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By carmcapriotto
Podcasting isn’t about having all the answers—it’s about sharing the journey. In this episode, we tackle the hard truth: Podcast hosts don’t have it all figured out. From the insecurities of giving advice to the challenges of staying authentic, we explore what it really means to put yourself out there as a host.
You’ll discover how to sift through advice, find what works for you, and embrace the imperfect process of learning and leading. If you’ve ever felt like you don’t have it all together, this episode will remind you—you’re not alone.
Listen in for an honest discussion about navigating the auto repair industry, embracing authenticity, and growing through the challenges of imperfection!
Thank you to our friends at RepairPal for providing you this episode. RepairPal’s Certified
Network of shops are trusted by millions of customers each month. Learn more at
RepairPal.com/shops
Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.com
Lagniappe (Books, Links, Other Podcasts, etc)
https://shopmarketingpros.com/ep-118-doing-video-every-day-for-a-month/ - Episode 118 VEDA
https://agencyanalytics.com/blog/how-profit-first-helped-this-agency-scale - Profit First Was the Key to Our Agency’s Financial Transformation
https://shopmarketingpros.com/ep-125-its-ok-to-dream-big-stop-playing-small/ - It’s OK to Dream Big (Stop Playing Small)
Show Notes with Timestamps
Introduction to the Episode (00:00:01) Brian introduces the podcast and sets the theme about podcast hosts not having all the answers. Inspiration from Mike Allen's Post (00:00:10) Discussion on how Mike Allen's humorous post sparked Brian's reflections on podcasting and advice-giving. Brian's Insecurities as a Host (00:01:15) Brian shares his personal insecurities regarding his role as a podcast host and influencer. Critique of Influencers (00:02:26) Brian expresses frustration with influencers who claim to have life figured out, relating it to his experiences. Sharing Personal Experiences (00:03:33) Emphasis on the importance of sharing personal learning experiences rather than presenting oneself as an expert. Struggles with Advice-Giving (00:04:36) Brian discusses his ongoing struggles with the advice he shares in his podcasts and posts. Imposter Syndrome (00:05:37) Brian reflects on feelings of imposter syndrome when sharing advice on managing expenses and business practices. Going Against Popular Opinion (00:06:46) Brian talks about the challenges of discussing unpopular business opinions and the reactions he receives. Sponsor Promotion: RepairPal (00:08:54) Brian promotes RepairPal and its benefits for auto repair shops seeking new customers. Sponsor Promotion: App Fueled (00:09:55) Introduction of App Fueled and its services for building customer loyalty apps for auto repair businesses. Rewarding Success Stories (00:10:59) Brian shares the rewarding experience of hearing success stories from listeners implementing his advice. Discernment in Advice-Giving (00:12:03) Brian advises listeners to discern the credibility of advice from various influencers and podcasters. Conclusion and Reflection (00:13:10) Brian wraps up the discussion, emphasizing the importance of honesty in sharing experiences and insights.
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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By Changing The Industry
Episode 199 - The Realities of Labor Rates and Technician Pay With Brandon Sloan
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By carmcapriotto
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
I’d like to give another shoutout to our sponsor, Shop Marketing Pros. They are the only marketing company I recommend, and they handle all of the marketing for my own shop as well. If you’re serious about growth, you need strategies that actually work: better websites, higher Google rankings, and ads that bring real customers through your doors.
Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great.
Check out their podcast here: https://autorepairmarketing.captivate.fm/
If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
In this episode of "The Weekly Blitz," Coach Chris Cotton delves into the critical need for auto repair shops to offer customer financing options, a topic of growing importance in the industry. He begins by addressing the pressing challenges that many auto repair shops face today, such as low car counts and declining repair orders. These issues can significantly impact a shop's bottom line, making it essential for shop owners to find innovative solutions to attract and retain customers.
Chris emphasizes that offering multiple financing options can be a game-changer for both customers and auto repair shops. For customers, financing provides a way to manage unexpected repair costs without straining their budgets. This is particularly important in situations where a sudden car breakdown can lead to financial stress. By providing flexible payment solutions, shops can help alleviate this burden, making it easier for customers to approve necessary repairs.
Throughout the episode, Chris shares valuable insights on various financing providers available in the market. He discusses the pros and cons of each, helping shop owners make informed decisions about which providers might best suit their needs and those of their customers. Chris also highlights the benefits of financing for auto repair shops, such as increased sales, improved customer satisfaction, and enhanced customer loyalty.
Furthermore, Chris offers practical strategies for effectively communicating financing options to customers. He stresses the importance of clear and transparent communication, ensuring that customers fully understand their financing choices and the terms involved. By doing so, shops can build trust and foster long-term relationships with their clientele.
The episode also features a sponsorship mention for Shop Marketing Pros, a marketing company specializing in services for auto repair shops. Shop Marketing Pros is recognized for its expertise in helping shops enhance their marketing efforts, attract more customers, and ultimately grow their businesses. Their sponsorship underscores the importance of strategic marketing in conjunction with offering financing options, as both elements are crucial for the success of modern auto repair shops.
Introduction to Financing (00:01:26)
Discussion on the importance of financing options for customers in auto repair shops.
Current Challenges in Auto Repair (00:02:38)
Overview of low car counts and declining average repair orders affecting repair shops.
Importance of Customer Financing (00:03:43)
Financing options are essential for building consumer trust and increasing average repair orders.
Unexpected Expenses and Financing Solutions (00:04:58)
Highlighting how financing helps customers manage unexpected repair costs effectively.
Types of Financing Options (00:06:10)
Introduction to various financing providers and their benefits for customers and shops.
Making Financing Accessible (00:08:17)
Strategies for simplifying the financing process and making it more accessible to customers.
Communicating Financing Options (00:09:27)
Importance of consistently informing customers about financing options at every touchpoint.
Benefits of Offering Financing (00:12:50)
Discussing how financing increases average repair orders and customer retention.
Call to Action for Shops (00:13:56)
Encouragement for shops to start offering and promoting financing options to enhance customer relationships.
Connect with Chris:
[email protected]
Phone: 940.400.1008
www.autoshopcoaching.com
Facebook: https://www.facebook.com/
AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae
#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
Click to go to the Podcast on Remarkable Results Radio
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