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We have a lot of customers who are telling us that they have free oil changes with thier new car, from the new car dealer. Some for 1 year, 2 years, and some for a lot longer. I have a tough time letting my customers going back to the dealer for any type of service. People are loyal, but people are also creatures of habit.

 

How can we compete with “free”? Any ideas?

 

If it cost's $100.00 (or more) to replace a customer it's cheaper to give them the oil change and ask for thier referrals that lose them. B)

  • 4 weeks later...

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