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By Joe Marconi in Joe's Blog0 commentsIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By carmcapriotto
Our world is rushing head first into an A.I. future and we want to encourage our listeners to remain vigilant in these exciting times, as there is some legitimate cause for concern with the changes brought by A.I. Technology.
Joining us as our guest is Dan Vance from Shop Dog Marketing.
Craig has known Dan for a few years now and it was at ASTA in 2023 that he first heard Dan Speak Up on the topic of AI to a group of shop-owners on the promise and peril of AI…and he saw Dan deliver a presentation on the topic again at the MARS marketing conference with the Institute for Business Excellence in (beautiful) Ogde, UT earlier this year.
In this episode Dan acknowledges many of Craig's concerns regarding AI, while they both align on the actual benefits.
Craig states regularly that the last skill machines should ever be able to take from us is our ability to communicate interpersonally and … but in some areas - A.I. is far more capable of outperforming certain tasks. While that is happening - there remains a disconnect between AI’s ability to generate data and present the data in a way that can produce more effective interactions with real people.
Our listeners who may share in Craig’s concerns will no doubt appreciate Dan’s calm and reassuring thoughts on the topic.
Watch the YouTube Video
Topics include:
Early AI and Machine learning The concept of Human Capital. Authenticity as a new focus Communication tendency becoming less synchronous Efficiency vs. Authenticity and what we lose AI Strengths and practical uses Social Proof - and a word on Reviews and AI Google quality rater guidelines - EAT - Experience Authority and Trust
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By Joe Marconi
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By carmcapriotto
Recorded at the 2024 Automotive Aftermarket Retailers of Ontario (AARO) Business Management and Lindertech Training Tradeshow, our panel discusses strategies for increasing gross profit, team harmony, and the significance of training the next generation of automotive professionals. By understanding and managing gross profit, embracing expert guidance, and fostering a culture of continuous improvement, shop owners can navigate the challenges of the industry and achieve long-term success. Murray Voth, RPM Training. Listen to Murray’s previous episodes HERE. [email protected] David Coelho, Village Auto Care, London, ON Nick Schonenberger, Kaufman’s Garage, Kitchener, ON Show Notes Watch Full Video Episode Automotive Aftermarket Retailers of Ontario (AARO): https://www.aaro.ca/ Murray Voth's Coaching Impact (00:02:57) Nick discusses how Murray's coaching and app changed his approach to gross profit. Building Profit into Gross Profit (00:03:06) The importance of integrating net profit into gross profit for better financial management is emphasized. Understanding Gross Profit (00:05:33) Nick reflects on the realization that gross profit is essential for covering all business expenses. The Role of Mastermind Groups (00:07:29) Discussion on how belonging to mastermind groups can open shop owners' eyes to new possibilities. The Journey from Shop Owner to Business Owner (00:09:36) The fear and misconceptions that prevent shop owners from embracing their roles. Efficiency in a Two-Bay Shop (00:11:08) David shares how he improved efficiency and processes in his shop after facing challenges. The Harmony of Teamwork (00:14:20) The importance of collaboration and teamwork in achieving high productivity is highlighted. Training and Developing Technicians (00:15:20) David explains how his team trains together, ensuring consistent processes and high performance. Balancing Growth and Team Well-being (00:16:06) The discussion concludes with thoughts on managing growth without overwhelming the existing team. Introduction and Improvement Ideas (00:16:16) Discussion on the need for better communication and vision in shop management. Reflecting on 2023 and Future Changes (00:18:01) Encouragement for shop owners to assess last year’s performance and consider necessary changes. Training and Team Development (00:19:05) Introducing impactful training methods accessible to all team members for continuous improvement. Understanding Gross Profit Metrics (00:22:10) Clarifying the difference between markup and gross margin in shop pricing strategies. Teaching and Inspiring Future Technicians (00:26:57) David discusses his role as an educator and the importance of attracting young talent to the trade. Building a Professional Image in the Industry (00:29:00) Emphasizing the need for a positive image of the automotive trade to attract new entrants. Flexibility in Shop Management (00:30:40) David reflects on the flexibility he has as a shop owner to balance teaching and managing effectively. Service Training Insights (00:33:24) Discussion on the importance of service training and the impact on student confidence in customer relationships.
Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Auto-Fix Auto Shop Coaching Proven Auto Shop Coaching with Results. Over 61 Million in ROI with an Average ROI of 9x. Find Coach Chris Cotton at AutoFix Auto Shop Coaching on the Web at https://autoshopcoaching.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/Connect with the Podcast: -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on X: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections Click to go to the Podcast on Remarkable Results Radio
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