So, You Fix Cars…So What?

[Joe Marconi]

Premium Member Content 

This content is hidden to guests, one of the benefits of a paid membership. Please login or register to view this content.

[FROGFINDER]

So, You Fix Cars…So What?

 

Do you ever think about why you are in business? Do you ever think about how you market your business to your consumer base? I know; you perform brake work, oil changes, steering, suspension, tires, alignments, check engine light analysis, blah, blah, blah. We all do that, so what? What I want to know is why you do what you do. What makes you different from your competition? Now, you’re not going to tell me it’s because you do a “quality” job, are you?

 

The fact is the consumer can buy a Goodyear tire anywhere and get a brake job or an oil change done anywhere. Plus, there are a lot of quality shops out there. Is the only reason you keep going back to your favorite restaurant because of the good food?

 

The truth is quality work is expected, and must not be used to define your company. Another truism; the average consumer has no clue nor do they care about your Snap-On sockets, Hunter Wheel Balancer or your OE factory scan tool. Those are things WE CARE about. Do you go to your doctor and say, “Hey Doc, what brand X-ray machine do you use?” Do you ever ask your dentist, “Those are nice instruments you are using on my teeth, who makes them?”

 

Indentify who your most loyal customers are and find out WHY they keep coming back. The answer will define your business and define who you are. This is what you market and advertise; this is how you attract more customers who fit your culture.

[FROGFINDER]

We should solve car problems. ALWAYS double check that the customers problem that they came in for is fixed,remind customers about our services,give them something to see and save money on your services, give them something to talk about to others in a positive light and ask for thier referrals. Make sure that they understand that if they have a problem with a vehicle to call you even if it is for advice.

 

 

Ya'll have a nice Sunday and Offer help to the Tornado victems.

 

Frogfinder

[FROGFINDER]

Soon vehicles will drive themselves to the dealer or they will be picked up and sent to the dealer. Some vehicles you work are are emailing others about what's going on. We will soon be recorded and videotaped while working on cars so train your people on this. Until then fix what ever you can, while you can and then spend time with the family as ofter as you can.