Quantcast
Jump to content

Recommended Posts

Posted

We have had a procut for prolly 10 years now and its the same one and has never let us down. A great product. In fact id buy a new one if I could ever get my salesman to demo the new one. Ive asked on at least 3 occasions.

Posted

I do get quite a few non seperables in from other shops were we do the whole brake job. Basically they sublet it to us

Posted

i don't have one and boy does it cost me, it makes a lot of sense here as we don't have the steady parts supply here, so sometimes we HAVE to use the old disks(we cannot get new disks for particular import models), so that means we have to send the disks off to be cut, i dislike it, but sometimes you have to think of the time the customer spends without his/her car, otherwise i would just order new rotors from South Africa(only country around us with a sort of steady supply) but i don't know if it makes sense for you guys in USA, or anywhere else closer to civilization where rotors are readily available without the headache i deal with on a daily basis here.

Posted

You have a unique situation. I don't know how you manage, it must make you stronger than most.

 

Sometimes I wonder how we manage, but it does not help to complain, i have a similar type of machine on the way from Germany, but it is the stand alone machine, so i have to remove the rotors from the vehicle before i can cut them, but, the plus to this is that i can also cut truck rotors :) Best part is i only payed 200 Euros for it (and another 370Euro for shipping)

Also I try to do as much of the work here "in-house" so that i can monitor that it gets done to the standard i desire.

Posted

I wish I knew where you guys are buying rotors so cheap. I look at the price of rotors, even at my cost and most times it's not economical to replace. That and if the rotors have enough material to machine it is unethical to replace them if that means more cost to the customer, not mention I would think is is unlawful too (illegal is a sick bird isn't it?).

 

So for those who operate their shops in the interest of the customer a brake lathe is valuable. But the ProCut is expensive. When I worked at the dealership before I opened my shop we had a ProCut 9.2. It was OK at best. Supposedly it would compensate for runout in the hub and turn the rotor with .0000" LRO. I used it at least 3 times a week and maybe 20% of the time would it compensate completely the first or second time I tried. Usually the machine would fault and claim it could only compensate to .001" and sometimes it would take two or three times to get it to even compensate to .002" LRO. I was not impressed. I always tightened the adapters with a torque wrench to assure they were not distorted. And I complained and the machine was inspected/serviced with no improvement. Would I buy one? Maybe, but I would want to check out any other O.T.C lathe first, like Hunter had one for awhile, I don't know if they still do.

 

Good luck, just don't buy everything the salesman tells you, make him PROVE it.

Posted

I used a ProCut at the last dealer I worked before I opened my shop and I was NOT impressed. And the excuses you got from the salesman simply show that he is not in touch with his customer base. As for disconnecting the driveshaft, that's no big deal, and yes you have to do it on some rear/4wd vehicles. To tell you that you have to cut new rotors too is simply ignorant. I am very picky about my brake jobs and I measure and index the rotors for minimum lateral runout and I rarely have an undamaged new rotor beyond .001" LRO (if it is beyond that the rotor is waaaayyyy beyond, like .005-.008") and the ProCut machine I used couldn't consistently achieve less than .001" so why would you cut a new rotor just to have the same LRO? Your salesman was an idiot.

 

And I'm not sure what you guys think is cheap for a rotor but when I can sub out my rotor machining for $9.00 each (I don't anymore because I have a brake lathe, but I'm just saying) at $24.00 cost per rotor, like the ones I'm installing this morning, are a whole lot more expensive. I guess though the way some shops bragged about their loss leader $149.00 all inclusive brake jobs on ASO awhile ago it would be more profitable to replace than to resurface rotors. But when a rotor comes in and measures .040" over machine to how can you ethically or legally recommend replacement when from all appearances a routine resurface is all that it needs? Rotors aren't $15.00 anymore like they used to be so even if you charge fairly for pad replacement and for rotor resurfacing, adding a pair of new rotors can up the bill sometimes by quite a bit. I mean even slapping on new rotors you still have to clean the hub and measure the runout so it's not a labor free operation to just put on new rotors either.

 

As for an on-the-car brake lathe, if you see a lot of captured rotors it would be well worth the money, but otherwise get a good brake lathe, and a top notch chuck. Scratch cut the rotor twice to make sure you have it mounted square and you should have no problems.

Posted

we looked at it about 3 years ago and were told we couldn't afford to be without it. well we've tracked the captured rotor jobs we've passed on and it remains at less than a dozen. since we have had our own ammco lathe since '86 without any failures and considering the pro cut price it would have been a terrible investment for us . we charge an extra 2-4 tenths for rotor removal and we machine on every job. since we do about 80% pick ups (mostly american 3/4 & 1 ton) we don't often see $24 rotors so machining is a more cost effective and responsible option. and while we had it to try out the guys did a comparison on a ford f350 as to time saved/ lost, the r&r guy beat the pro cut on his side of the truck. no sale here!!! just my $.02 worth,mike

Posted

I saw the Pro Cut demo yesterday. Nice machine, does a great job....VERY EXPENSIVE..over 10K!

 

The rep said to take no less than 4 thousands off each side of the rotor and typically you will need to take up to 8 thoudsands off each side, in order to take out the runnout. That concerns me, that much meat off the a rotor that already came in with a brake pulsation that has 45,000 miles on it??? And what about those rotors and BMW and Mercedes and Audi. They get dished so bad, the lip on the edge of the rotor is a 1/4 inch thick. How do you cut those rotors???

 

AND, in order to do pick up truck with posi rear, you will need to take the driveshaft out in order for the machine to turn the rotor.

 

His arguments were not sound. He postion is that ALL rotors, new and old, have excessive run out and need to be cut. OK, are we to cut new rotors too? He said yes. He also said we should have no problem charging for this. HE OBVIOUSLY NEVER RAN A REPAIR SHOP!

 

I need to consider what is in the best interest of the customer. Most of the rotors I see these days need to be replaced. They are warped, too thin, rusted or heat cracked. Plus with the price of the rotor, you can give the customer a real nice brake job and at compettive price. A win-win for us and the customers.

 

That's how I feel....What about you guys????????

 

If you are interested check out your NAPA dealer. The second quarter Real Deals sale flier lists the ProCut 9.2 for $9708. I'm not sure what is included versus what you were quoted by the ProCut salesman, but it may be worth checking into. I still don't think it is worth the investment unless you are servicing a lot of captured rotor equipped vehicles. Now if you were replacing a bench lathe then it may be worth it, but if you have a decent bench lathe now, why turn it into a big paper weight? I just thought I'd post the NAPA Real Deals sale price on it and maybe save you a few hundred bucks. I accept cash and check :)

http://ecatalograck.genpt.com/pdfcat/RealDeals_2Q_2011_Linked/WebProject.asp?CodeId=7.4.1.1&BookCode=r2q11flx#

Posted

we looked at it about 3 years ago and were told we couldn't afford to be without it. well we've tracked the captured rotor jobs we've passed on and it remains at less than a dozen. since we have had our own ammco lathe since '86 without any failures and considering the pro cut price it would have been a terrible investment for us . we charge an extra 2-4 tenths for rotor removal and we machine on every job. since we do about 80% pick ups (mostly american 3/4 & 1 ton) we don't often see $24 rotors so machining is a more cost effective and responsible option. and while we had it to try out the guys did a comparison on a ford f350 as to time saved/ lost, the r&r guy beat the pro cut on his side of the truck. no sale here!!! just my $.02 worth,mike

 

I agree with you that machining is a more cost effective and responsible option. The $24.00 rotors were just the last ones I had to replace. The rotors I typically replace are more than those too, so I resurface as many as I can to ethically serve my customers. I know I'm a bad businessman since I care more about serving my customer's than my own pocketbook.

Posted

I agree with you that machining is a more cost effective and responsible option. The $24.00 rotors were just the last ones I had to replace. The rotors I typically replace are more than those too, so I resurface as many as I can to ethically serve my customers. I know I'm a bad businessman since I care more about serving my customer's than my own pocketbook.

Same problem here! what's right is right - what's wrong is wrong! even if it isn't better for the profit margin!

  • 2 weeks later...
Posted

I used a ProCut machine for 2 years along side of a amcco lathe. The only time I found that machine worth using was on captvie rotor. I told my boss not to buy it as most captive rotors need replacing anyway and its not even difficult to do the honda rotors. Just remove the hub.

 

Anyways The real moral of the story was that when guys used the procut we had much higher incidence of comeback with shake and brake. Root cuase was techs weren't properly cleaning the hub surface.

 

Now my tech and I clean the hub surface rotors backs all moutning areas thuroughly. I have been in my currently location for 5 years and I have had 3 come back with shake and brake.

 

We do 10-15 brake jobs a week during the sommer months.

  • Like 1
Posted

I used a ProCut at the last dealer I worked before I opened my shop and I was NOT impressed. And the excuses you got from the salesman simply show that he is not in touch with his customer base. As for disconnecting the driveshaft, that's no big deal, and yes you have to do it on some rear/4wd vehicles. To tell you that you have to cut new rotors too is simply ignorant. I am very picky about my brake jobs and I measure and index the rotors for minimum lateral runout and I rarely have an undamaged new rotor beyond .001" LRO (if it is beyond that the rotor is waaaayyyy beyond, like .005-.008") and the ProCut machine I used couldn't consistently achieve less than .001" so why would you cut a new rotor just to have the same LRO? Your salesman was an idiot.

 

And I'm not sure what you guys think is cheap for a rotor but when I can sub out my rotor machining for $9.00 each (I don't anymore because I have a brake lathe, but I'm just saying) at $24.00 cost per rotor, like the ones I'm installing this morning, are a whole lot more expensive. I guess though the way some shops bragged about their loss leader $149.00 all inclusive brake jobs on ASO awhile ago it would be more profitable to replace than to resurface rotors. But when a rotor comes in and measures .040" over machine to how can you ethically or legally recommend replacement when from all appearances a routine resurface is all that it needs? Rotors aren't $15.00 anymore like they used to be so even if you charge fairly for pad replacement and for rotor resurfacing, adding a pair of new rotors can up the bill sometimes by quite a bit. I mean even slapping on new rotors you still have to clean the hub and measure the runout so it's not a labor free operation to just put on new rotors either.

 

As for an on-the-car brake lathe, if you see a lot of captured rotors it would be well worth the money, but otherwise get a good brake lathe, and a top notch chuck. Scratch cut the rotor twice to make sure you have it mounted square and you should have no problems.

 

 

To your comment about how to ethically replace a rotor that is 40 thou heavy over spec is interesting. I think this depends on geography. We get plenty of rotors here in michigan which are technically cut capable but often they have so much corrosion that the venting is clogged, the rotor is heavily pitted, there is extremly amount of rust in the mounting surfaces. To bill to clean and cut these rotors is not normally economically feasable. Most of the popular rotrs from Napa " maste installer pricing" are very reasonable 15-25 usd. I think its also a case of can we ensure that the rotor does not overheat and if it does LRO goes out the window.

 

I take rotors on a case by case basis but given our local enviroment we often replace over resurface simply becuase there are other factors beyond thickness.

 

As to LRO, I have seen in recent years that new rotors have less LRO then they used to. Maching quality is substantially better. Alot of times I used to cut rotors for LRO and surface finish reasons.

 

the other unmentioned factor is hub rotor interface corrosion. There are sevral kits avaialable now that make this job of cleaning and removing scale and rust far easier then it was 5years ago.

 

So you have to understand not every geography is going to manifest the same isssues.

  • 1 year later...
Posted

I own a Pro-cut, intfact I,m on my second one as I upgraded it a few years back, while it is not perfect, it does a beautiful cut quickly and easily and I have virtually no comebacks at all. It is not cheap by any means, but I cannot bring myself to replace good rotors on a customers vehicle if they are not needed.

  • 1 year later...
Posted

In 1987, I was a Toyota master technician. The brand-new 1987 Camrys had a problem with brake pulsation because of rotor run out. Under warranty, Toyota would have us replacing everything from the spindle outward. They would also have us resurface rotors using a bench lathe. This didn't fix more than half of the cars with this problem. In 1988, I went to work for Acura/Honda. They trained me on the proper way to deal with this rotor run out problem using the Quick Lathe from New Way. This blew me away because it worked so perfectly! When I opened Japanese Motor Works in 1992, the first special tool but I bought was a Quick Lathe. It has treated me perfectly since yesterday. It would not fit on a 2008 Acura RL. I then demoed the Pro-Cut 9.0. I had the rep leave it with me and signed a contract to purchase it. It does a better job in one third the time of the New Way. And, for your information every Japanese manufacturer requires the use of an on the car brake lathe. And every hat type rotor has some lateral run out which I guarantee will ultimately cause brake pulsation. And every time we install new rotors in this situation, we resurface them. And every time we find and remove the lateral run out to make a perfect brake job. Just saying.

  • Like 1
Posted

We have a procut and love it. We use it if we can, as we have virtually no comebacks after turning rotors on a vehicle. Yes rotors are cheap, but why replace if you can turn the rotors and save the customer money? I turn rotors for 1 hr labor per axle ($75). That is usually more that I make in margin from a set of rotors.

  • 7 months later...
Posted

I don't have a brake lathe, sold it years ago. It just didn't make sense in NY with the rust. In my neighborhood If a rotor even looks machinable its a miracle. We scrap 2 or 3 tons a month of rotors and bearings and not one do I say "that could have been fixed" - they are junk from the factory, lot rot before they even get a mile on them, and the replacements are just as bad. The only exception might be high end euro rotors, like the big S class drilled rotors, I'll send those out to be machined.

  • Like 1
Posted

We have had a Pro-cut for 4 years now. My guys really like it. We don't have the issues with comebacks or the rust issues you guys have up North. We also have an FMC bench lathe that we still use a lot. We do a lot of brake jobs and it makes it handy when you have 2 techs doing brake jobs at the same time. No one isn't waiting their turn on the lathe.

Posted

We have been using Pro-cuts for about six years. Our newer one is the larger Warthog model. Great machines - very reliable.Every brake job gets rotors cut if they are thick enough.

Posted

We have had a Pro Cut lathe for 20 years. The main reason for an on the car lathe is for those instances when there is run out in a hub which causes a brake pulsation. Pro Cut has been suggesting that we cut new rotors to match them to the hub (much like match mounting tires and rims), but we have not done that in the past. I do see about 10% of our brake jobs developing a "pulsation" after about 3 to 5 thousand miles. We will then resurface the rotors (at no charge to the customer) to take care of the pulsation. My fear is that I may have some customers that become unhappy when/if they develop a pulsation and they just don't return to our shop.

I am struggling with the cost involved in "match machining" rotors when we do a brake job versus the cost of potentially unhappy customers. Anyone out there machining new rotors? How are you charging for that service?

Posted

Pro-Cut is the Best On-Car Brake Lathe on the market, don't even consider looking at anything else as there is no substitute.

 

This has come from experience and knowledge of today cars and is also proven from the OE Manufacturers. When you have a rotor with built in factory run-out and a hub with built in factory run-out and then meet those two individual pieces together you can get a stacked tolerance than can be excessive. What happens when there is a stacked tolerance and the vehicle is in motion then the high spot of the rotor will contact the brake pad in that area and actually will remove metal in that spot and it will be 180 degrees from the front side of the rotor to the back side of the rotor while the brakes are not applied. These two thin spot gradually get worse and worse over several thousand miles typically between 2500 to 5000 and then you get the dreaded brake pedal pulsation and even steering wheel shake side to side.

 

In the aftermarket we all blame this condition on the following...

 

1) Over tightened lug nuts

2) Poor Rotor Quality or Thin Rotors

3) Nature of the Vehicle

4) Driver Habits

5) Getting Rotors wet when they are Hot.

 

All of which 99.9% of the time is hog wash. "Rotor Match" all of your Rotors when doing a brake job and charge extra for the service because that is the real issue facing today's brake systems. Also you should be able to do an axle or two rotors in 15 or less, I will guarantee you that getting a Rotor from a parts house takes you a lot more time. Plus why in the world are the majority of Shops now Replacing a Rotor just because they are cheap to replace? Shouldn't you be replacing them when they are under spec? You are fooling yourself if you think that hanging a New Rotor without Rotor Matching it is the Best way to go.

 

Remember whether it is New or Used you should still Match the Rotor to the Hub so that you can take the run-out issue out of the equation.

 

My .02

  • Like 1
  • 1 year later...
Posted

For those of you who are not using an on car lathe and putting on new rotors, do you throw a dial indicator on the car and try to orient the stacked tolerances away from each other? Just trying to get a feel for what you consider to be the standard to guarantee a good job.

 

We always check runout with a dial indicator and found that most new rotors with runout can be fixed by flipping their position on the hub. Is this true for you guys as well?

  • Like 1
  • 3 months later...
  • 2 months later...
Posted

I saw the Pro Cut demo yesterday. Nice machine, does a great job....VERY EXPENSIVE..over 10K!

 

The rep said to take no less than 4 thousands off each side of the rotor and typically you will need to take up to 8 thoudsands off each side, in order to take out the runnout. That concerns me, that much meat off the a rotor that already came in with a brake pulsation that has 45,000 miles on it??? And what about those rotors and BMW and Mercedes and Audi. They get dished so bad, the lip on the edge of the rotor is a 1/4 inch thick. How do you cut those rotors???

 

AND, in order to do pick up truck with posi rear, you will need to take the driveshaft out in order for the machine to turn the rotor.

 

His arguments were not sound. He postion is that ALL rotors, new and old, have excessive run out and need to be cut. OK, are we to cut new rotors too? He said yes. He also said we should have no problem charging for this. HE OBVIOUSLY NEVER RAN A REPAIR SHOP!

 

I need to consider what is in the best interest of the customer. Most of the rotors I see these days need to be replaced. They are warped, too thin, rusted or heat cracked. Plus with the price of the rotor, you can give the customer a real nice brake job and at compettive price. A win-win for us and the customers.

 

That's how I feel....What about you guys????????

I heard the same spill. LOL. You hit the nail on the head "HE OBVIOUSLY NEVER RAN A REPAIR SHOP!". I have no issue fixing a rotor but pulling a driveshaft out on a truck . Im way out on that deal. I actually told my guys and the salesman the next week after the demo the guy may need to find another job. I can order a OE rotor, 2 day air, cheaper than those numbers worked. If I had all exotic cars lined up at the door every morning maybe so. That is not our market in the panhandle of Florida.

Posted

Been in business 32 years, 41 years experience. Have turned away 5 or 6 cars because the rotor's weren't easily removeable. Demo'ed Pro cut 10 years ago and the salesman said I would regret not purchasing it within 6 months. I have no regrets even today. For the few cars we may not be able to turn the rotors on we replace them- but that is maybe 1 car/truck a year. We have zero comebacks on our brake work (except for my wife's truck) . And my $10k is still mine.

  • 3 months later...
Posted

Had a Procut in our shop for several weeks. Reminded me of the "old days" when I had to use the Aamco on-the car lathe. The Procut is an improved tool.

 

If you take your time to set it up and care for it, great results. If you don't take the time to inspect the car components or care for the lathe the results are costly and the technician is p.o.'d with the equipment.

 

In terms of speed, efficiency and precision compared to a bench lathe, the Procut saves a little time. Based on past experiences, I would not consider on-the-car lathes as robust as the bench lathes. I like the product, but not enough to pull the trigger to buy.

 

Cleanliness and maintenance of my trusty Aamco bench lathe and adhering to standard practices has given us great results over the years.

 

Stay within manufactures specification and recommended repair standards and you will have more wins and less times learning from our failures.

 

Sometimes the sum of all the short cuts to do a job exceeds the multiple rechecks and division of customers looking for a good job done right the first time.

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
  • Available Subscriptions

  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
  • Similar Topics

    • By carmcapriotto
      Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound
      Watch Full Video Episode
      In this episode, Craig O’Neill features his guest, friend, CEO, and co-presenter from Vision Hi-Tech Training & Expo, Chris Cloutier!
      Vision came and went so quickly - it became necessary for these two to coordinate a stop, sit down, and reflect on their takeaways from the Speak Up - Effective Communication Speech Workshop they led at VISION this year.
      As with most things - there are unexpected outcomes, and the positive outcomes from this course ‘reverberated’ throughout the week.
      Friendships were forged - Fellowship ensued - Fears were confronted.
      Today’s Word of the Day (by the way):
      Reverberation
      noun
      prolongation of a sound; resonance. a continuing effect; a repercussion.
      Chris and Craig Converse on many topics here:
      Observations on the interactions post-course with attendees who were more familiar with each-other How this was unique compared to other class experiences Why this was SO GOOD to do this course at the FRONT of an event  All Day vs. half day - Creating the space for engagement A word on benign genuine - and why 'church came to class' Favorite moments from the course Thoughts on why the course becomes so impactful for people Chris wisdom after Craig asks Chris could imagine his passion for this topic culminating into the things they are discussing. What they hope to see next for the participants in this course.
      Thank You To Our Partners The Institute, AutoFlow, AutoLeap, Shop Dog Marketing, In-Bound:
      The Institute at WeAreTheInstitute.com.  "Stop stressing over your business, you deserve a good night's sleep. The Institute’s coaching helps you achieve success and financial peace.
      AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.com
      AutoLeap at AutoLeap.com. Are you tired of juggling multiple tools to manage your auto repair shop? Say hello to the streamlined efficiency of AutoLeap, the #1 all-in-one Auto Repair Shop Management Software!
      Shop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings.
      In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound.
      Contact Information
      Email Craig O'Neill: [email protected] Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters
      The Aftermarket Radio Network: https://aftermarketradionetwork.com/
      Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/
      Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/
      Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/
      The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/
      The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Brian and Hallie break down Google Local Services Ads (LSA) and how auto repair shops are using them to bring in more leads at lower costs. Unlike traditional Google Ads, LSA charges per lead instead of per click, making it a cost-effective approach to customer acquisition. Some shops have reported leads as low as $7 per call.
      They cover how to set up LSA, key verification steps, and ways to optimize a shop’s Google Business Profile for better rankings. The discussion also explores how specialty shops can use LSA effectively and when Google Ads might still be useful.
      With LSA now open to auto repair shops nationwide, early adopters have a clear advantage. Brian and Hallie explain how to make the most of it and why now is the best time to get started.
      Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops.
      AppFueled makes marketing easy. It’s a CRM designed for auto repair shops with tools like segmentation, reminders, and even a call center. Don’t wait—get started today at appfueled.com
      Lagniappe (Books, Links, Other Podcasts, etc)
      Google Local Service Ads
      AutoOps - Scheduling Tools for Auto Shops
      The Google Guarantee
      Google Screened
      Keywords in Reviews – Adding Fuel to the Fire
      Show Notes with Timestamps
      Introduction to the Episode (00:00:01) Brian Walker introduces the podcast and guest, Hallie Wassinger, discussing the importance of Google Local Services Ads. Overview of Google Local Services Ads (00:02:53)  Hallie explains the recent availability of Google Local Services Ads for auto repair shops across the U.S. Historical Context of Local Services Ads (00:03:25)  Discussion on the past availability of Google Guaranteed Ads and their expansion to auto repair shops. Current Availability and Limitations (00:04:38)  Hallie details the current state of Local Services Ads for tire shops and their limited availability. Cost Structure of Local Services Ads (00:05:34)  Introduction to the pay-per-lead model, highlighting its differences from traditional Google Ads. Service Categories for Auto Repair (00:06:45) Hallie outlines the specific services auto repair shops can advertise under Local Services Ads. Lead Generation Process (00:07:44)  Explanation of how leads are generated through phone calls or messages via the Local Services Ads dashboard. Ongoing Maintenance of Ads (00:08:31)  Discussion on the necessity of monitoring and rating leads to optimize the ad performance. Success Stories from Beta Testing (00:10:55)  Brian shares a success story from Chris Cotton, highlighting low lead costs achieved through Local Services Ads. Lead Cost Insights (00:11:39)  Hallie provides average lead cost data, emphasizing the effectiveness of the ads for auto repair shops. Visibility of Local Services Ads (00:12:18)  Brian describes how Local Services Ads appear prominently in search results, enhancing visibility. Google Screened vs. Google Guaranteed (00:13:02)  Hallie explains the differences between Google Screened and Google Guaranteed, focusing on their application processes. RepairPal Sponsorship Message (00:14:27)  Brian thanks RepairPal for sponsoring the episode and discusses the benefits of being in their certified network. App Fueled Sponsorship Message (00:15:32)  Brian introduces App Fueled, promoting their customer loyalty app for auto repair shops. Verification Process for Shops (00:16:33)  Hallie outlines the verification process for shops to join Google Local Services Ads, including necessary checks. Verification Steps for LSA (00:16:50)  Overview of the verification process for auto repair shops applying for Google Local Services Ads. Challenges with Specialty Shops (00:19:14)  Discussion on difficulties specialty shops face with Google Local Services Ads targeting. Specialization in Google Ads (00:20:03)  Insights on why specialized shops may benefit more from traditional Google Ads. Opportunities with LSA (00:22:05)  Exploration of the current opportunities available for shops using Google Local Services Ads. Cost Benefits of LSA (00:23:13)  Comparison of lead costs between Google Local Services Ads and traditional Google Ads. Importance of Google Business Profile (00:24:29)  Discussion on how optimizing Google Business Profiles impacts LSA ad performance. Role of Reviews in SEO (00:27:40)  Emphasis on the significance of keywords in customer reviews for improving visibility. Optimizing Photos for LSA (00:29:42)  Best practices for managing and updating photos in Google Local Services Ads. Pricing for LSA Management (00:31:01)  Details on the costs associated with managing Google Local Services Ads for shops. Introduction to LSA (00:33:47)  Discussion on the performance of Google Local Services Ads and how to get started. Discovery Call Process (00:34:15)  Details on scheduling a discovery call and assessing local competition for LSA. Final Thoughts on LSA (00:34:38)  Emphasis on the importance of early adoption of LSA for auto repair shops. Self-Management of LSA (00:34:40)  Advice on running LSA independently, highlighting the required time and dedication. Closing Remarks (00:35:29)  Thanking listeners and sponsors, and encouraging engagement with the podcast.
      How To Get In Touch
      Join The Auto Repair Marketing Mastermind Group on Facebook
      Meet The Pros
      Follow SMP on Facebook
      Follow SMP on Instagram
      Get The Ultimate Guide to Auto Repair Shop Marketing Book
      Email Us Podcast Questions or Topics 
      Thanks again for listening to The Auto Repair Marketing Podcast on Aftermarket Radio Network. There are some other great shows on the network and you can find them at AftermarketRadioNetwork.com or on your favorite podcast listening apps like Spotify, Apple Podcasts, Google Podcasts, and many others
      Thanks to our Partners,
      RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee.
      App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”
      Aftermarket Radio Network
      Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion
      Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.
      The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.
      Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
      Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.
      The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
      The Aftermarket Radio Network: https://aftermarketradionetwork.com/
      Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/
      Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/
      Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/
      The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/
      The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/
      Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/
      Check out their podcast here: https://autorepairmarketing.captivate.fm/
      If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
      n this episode of "The Weekly Blitz," Coach Chris Cotton delivers insightful guidance tailored specifically for auto repair shop owners. He delves into the effects of spring break on sales, underscoring the significance of having a well-planned marketing calendar to effectively navigate and prepare for seasonal slowdowns that can impact business. Chris enriches the discussion by sharing a personal anecdote about dealing with an aftermarket warranty issue, illustrating the critical importance of maintaining customer trust and satisfaction, even when it presents financial challenges for the business. This story serves as a reminder of the long-term value of prioritizing customer relationships and integrity.


      Additionally, Chris provides an exciting update on Project Alpha, a shop he acquired, showcasing its remarkable turnaround in financial performance. He details the innovative staffing strategies implemented, which have contributed to the shop's success and growth. These strategies not only improved efficiency but also fostered a positive work environment, setting a benchmark for other shop owners to follow.


      The episode is proudly sponsored by Shop Marketing Pros, a company that specializes in providing marketing solutions tailored for auto repair shops. Their expertise helps shop owners enhance their visibility and reach, ensuring they stay competitive in the ever-evolving market.


      **Spring Break Challenges (00:01:05)** 
      In this segment, Chris delves into the seasonal challenges faced by repair shops during the spring break period. He explains how the influx of vacations and travel plans leads to a noticeable dip in sales, as fewer customers seek repairs during this time. To counteract this trend, Chris emphasizes the importance of having a well-structured marketing calendar. By planning promotions and outreach efforts in advance, repair shops can better navigate the slow season and maintain a steady flow of business.


      **Doing What's Right for Customers (00:06:31)** 
      Chris shares a compelling personal experience that underscores the significance of exceptional customer service. He recounts a situation where he had to make a tough decision to prioritize the needs of a customer over immediate profit. This story highlights the long-term benefits of building trust and loyalty by consistently doing what's right for customers. Chris argues that by putting customers first, businesses can foster stronger relationships and ultimately achieve greater success.


      **Project Alpha Update (00:10:26)** 
      In this update, Chris provides an in-depth look at the progress of Project Alpha, the shop he recently acquired. He discusses the financial performance of the shop, noting significant improvements in revenue and profitability since the acquisition. Chris also outlines the operational changes implemented to enhance efficiency and customer satisfaction. From streamlining processes to upgrading equipment, these improvements have positioned the shop for continued growth and success in the competitive market.
       Connect with Chris: chris autofixsos.com Phone: 940.400.1008 www.autoshopcoaching.com Facebook: https://www.facebook.com/ AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae 
      www.autoshopcoaching.com 
      Facebook: https://www.facebook.com/ AutoFixAutoShopCoaching
      Youtube: https://bit.ly/3ClX0ae
      The Aftermarket Radio Network
      Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion
      Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.
      The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
      The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.
      Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.
      Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
      To listen to more episodes, make sure and go over to iTunes and or Spotify.
      Don't forget to rate and review us!
      Connect with Chris:
      AutoFix-Auto Shop Coaching
      www.autoshopcoaching.com
      www.aftermarketradionetwork.com
      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
      Click to go to the Podcast on Remarkable Results Radio
    • By Changing The Industry
      The TRUTH About Business Coaching That Companies Don't Wants You to Know!
    • By carmcapriotto
      Thanks to our partners, NAPA TRACS and Promotive
      In this episode of Business by the Numbers, Hunt Demarest, CPA, dives into the world of financial projections—what they are, why they matter, and how to build a solid financial story that banks will take seriously. Whether you’re looking to secure a loan, expand your shop, or simply set better financial goals, this episode will help you navigate the process with confidence.
      Key Takeaways:
      The biggest mistake shop owners make when creating financial projections. Why your story matters more than the numbers when pitching a loan request to a bank. The three key levers you can adjust in a financial projection: sales, margins, and expenses. How to build a realistic projection that a bank will trust. Why working with an accountant on projections can save you from financial disaster. Common red flags that make banks reject loan applications.
      Thanks to our partners, NAPA TRACS and Promotive
      Thanks to our partner, NAPA TRACS
      Did you know that NAPA TRACS has onsite training plus six days a week support?
      It all starts when a local representative meets with you to learn about your business and how you run it.  After all, it's your shop, so it's your choice.
      Let us prove to you that Tracs is the single best shop management system in the business.  Find NAPA TRACS on the Web at NAPATRACS.com
      Thanks to our partner, Promotive
      It’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.
      Paar Melis and Associates – Accountants Specializing in Automotive Repair
      Visit us Online: www.paarmelis.com
      Email Hunt: [email protected]
      Text Paar Melis @ 301-307-5413
      Download a Copy of My Books Here:
      Wrenches to Write-Offs Your Perfect Shop 
      The Aftermarket Radio Network: https://aftermarketradionetwork.com/
      Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/
      Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/
      Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/
      The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/
      The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/
      Speak Up! Effective Communication with Craig O'Neill https://craigoneill.captivate.fm/
      The Aftermarket Radio Network
      Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion
      Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.
      The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
      The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.
      Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.
      Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
      Click to go to the Podcast on Remarkable Results Radio


  • Our Sponsors



×
×
  • Create New...