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Opinion On Pro-Cut Brake Lathe

Joe Marconi
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Brianp Enthusiast

Brianp

Posted
Posted

We have had a procut for prolly 10 years now and its the same one and has never let us down. A great product. In fact id buy a new one if I could ever get my salesman to demo the new one. Ive asked on at least 3 occasions.

Brianp Enthusiast

Brianp

Posted
Posted

I do get quite a few non seperables in from other shops were we do the whole brake job. Basically they sublet it to us

GMC Maputo Apprentice

GMC Maputo

Posted
Posted

i don't have one and boy does it cost me, it makes a lot of sense here as we don't have the steady parts supply here, so sometimes we HAVE to use the old disks(we cannot get new disks for particular import models), so that means we have to send the disks off to be cut, i dislike it, but sometimes you have to think of the time the customer spends without his/her car, otherwise i would just order new rotors from South Africa(only country around us with a sort of steady supply) but i don't know if it makes sense for you guys in USA, or anywhere else closer to civilization where rotors are readily available without the headache i deal with on a daily basis here.

GMC Maputo Apprentice

GMC Maputo

Posted
Posted

You have a unique situation. I don't know how you manage, it must make you stronger than most.

 

Sometimes I wonder how we manage, but it does not help to complain, i have a similar type of machine on the way from Germany, but it is the stand alone machine, so i have to remove the rotors from the vehicle before i can cut them, but, the plus to this is that i can also cut truck rotors :) Best part is i only payed 200 Euros for it (and another 370Euro for shipping)

Also I try to do as much of the work here "in-house" so that i can monitor that it gets done to the standard i desire.

TheTrustedMechanic Community Regular

TheTrustedMechanic

Posted
Posted

I wish I knew where you guys are buying rotors so cheap. I look at the price of rotors, even at my cost and most times it's not economical to replace. That and if the rotors have enough material to machine it is unethical to replace them if that means more cost to the customer, not mention I would think is is unlawful too (illegal is a sick bird isn't it?).

 

So for those who operate their shops in the interest of the customer a brake lathe is valuable. But the ProCut is expensive. When I worked at the dealership before I opened my shop we had a ProCut 9.2. It was OK at best. Supposedly it would compensate for runout in the hub and turn the rotor with .0000" LRO. I used it at least 3 times a week and maybe 20% of the time would it compensate completely the first or second time I tried. Usually the machine would fault and claim it could only compensate to .001" and sometimes it would take two or three times to get it to even compensate to .002" LRO. I was not impressed. I always tightened the adapters with a torque wrench to assure they were not distorted. And I complained and the machine was inspected/serviced with no improvement. Would I buy one? Maybe, but I would want to check out any other O.T.C lathe first, like Hunter had one for awhile, I don't know if they still do.

 

Good luck, just don't buy everything the salesman tells you, make him PROVE it.

TheTrustedMechanic Community Regular

TheTrustedMechanic

Posted
Posted

I used a ProCut at the last dealer I worked before I opened my shop and I was NOT impressed. And the excuses you got from the salesman simply show that he is not in touch with his customer base. As for disconnecting the driveshaft, that's no big deal, and yes you have to do it on some rear/4wd vehicles. To tell you that you have to cut new rotors too is simply ignorant. I am very picky about my brake jobs and I measure and index the rotors for minimum lateral runout and I rarely have an undamaged new rotor beyond .001" LRO (if it is beyond that the rotor is waaaayyyy beyond, like .005-.008") and the ProCut machine I used couldn't consistently achieve less than .001" so why would you cut a new rotor just to have the same LRO? Your salesman was an idiot.

 

And I'm not sure what you guys think is cheap for a rotor but when I can sub out my rotor machining for $9.00 each (I don't anymore because I have a brake lathe, but I'm just saying) at $24.00 cost per rotor, like the ones I'm installing this morning, are a whole lot more expensive. I guess though the way some shops bragged about their loss leader $149.00 all inclusive brake jobs on ASO awhile ago it would be more profitable to replace than to resurface rotors. But when a rotor comes in and measures .040" over machine to how can you ethically or legally recommend replacement when from all appearances a routine resurface is all that it needs? Rotors aren't $15.00 anymore like they used to be so even if you charge fairly for pad replacement and for rotor resurfacing, adding a pair of new rotors can up the bill sometimes by quite a bit. I mean even slapping on new rotors you still have to clean the hub and measure the runout so it's not a labor free operation to just put on new rotors either.

 

As for an on-the-car brake lathe, if you see a lot of captured rotors it would be well worth the money, but otherwise get a good brake lathe, and a top notch chuck. Scratch cut the rotor twice to make sure you have it mounted square and you should have no problems.

az mike Apprentice

az mike

Posted
Posted

we looked at it about 3 years ago and were told we couldn't afford to be without it. well we've tracked the captured rotor jobs we've passed on and it remains at less than a dozen. since we have had our own ammco lathe since '86 without any failures and considering the pro cut price it would have been a terrible investment for us . we charge an extra 2-4 tenths for rotor removal and we machine on every job. since we do about 80% pick ups (mostly american 3/4 & 1 ton) we don't often see $24 rotors so machining is a more cost effective and responsible option. and while we had it to try out the guys did a comparison on a ford f350 as to time saved/ lost, the r&r guy beat the pro cut on his side of the truck. no sale here!!! just my $.02 worth,mike

TheTrustedMechanic Community Regular

TheTrustedMechanic

Posted
Posted

I saw the Pro Cut demo yesterday. Nice machine, does a great job....VERY EXPENSIVE..over 10K!

 

The rep said to take no less than 4 thousands off each side of the rotor and typically you will need to take up to 8 thoudsands off each side, in order to take out the runnout. That concerns me, that much meat off the a rotor that already came in with a brake pulsation that has 45,000 miles on it??? And what about those rotors and BMW and Mercedes and Audi. They get dished so bad, the lip on the edge of the rotor is a 1/4 inch thick. How do you cut those rotors???

 

AND, in order to do pick up truck with posi rear, you will need to take the driveshaft out in order for the machine to turn the rotor.

 

His arguments were not sound. He postion is that ALL rotors, new and old, have excessive run out and need to be cut. OK, are we to cut new rotors too? He said yes. He also said we should have no problem charging for this. HE OBVIOUSLY NEVER RAN A REPAIR SHOP!

 

I need to consider what is in the best interest of the customer. Most of the rotors I see these days need to be replaced. They are warped, too thin, rusted or heat cracked. Plus with the price of the rotor, you can give the customer a real nice brake job and at compettive price. A win-win for us and the customers.

 

That's how I feel....What about you guys????????

 

If you are interested check out your NAPA dealer. The second quarter Real Deals sale flier lists the ProCut 9.2 for $9708. I'm not sure what is included versus what you were quoted by the ProCut salesman, but it may be worth checking into. I still don't think it is worth the investment unless you are servicing a lot of captured rotor equipped vehicles. Now if you were replacing a bench lathe then it may be worth it, but if you have a decent bench lathe now, why turn it into a big paper weight? I just thought I'd post the NAPA Real Deals sale price on it and maybe save you a few hundred bucks. I accept cash and check :)

http://ecatalograck.genpt.com/pdfcat/RealDeals_2Q_2011_Linked/WebProject.asp?CodeId=7.4.1.1&BookCode=r2q11flx#

TheTrustedMechanic Community Regular

TheTrustedMechanic

Posted
Posted

we looked at it about 3 years ago and were told we couldn't afford to be without it. well we've tracked the captured rotor jobs we've passed on and it remains at less than a dozen. since we have had our own ammco lathe since '86 without any failures and considering the pro cut price it would have been a terrible investment for us . we charge an extra 2-4 tenths for rotor removal and we machine on every job. since we do about 80% pick ups (mostly american 3/4 & 1 ton) we don't often see $24 rotors so machining is a more cost effective and responsible option. and while we had it to try out the guys did a comparison on a ford f350 as to time saved/ lost, the r&r guy beat the pro cut on his side of the truck. no sale here!!! just my $.02 worth,mike

 

I agree with you that machining is a more cost effective and responsible option. The $24.00 rotors were just the last ones I had to replace. The rotors I typically replace are more than those too, so I resurface as many as I can to ethically serve my customers. I know I'm a bad businessman since I care more about serving my customer's than my own pocketbook.

az mike Apprentice

az mike

Posted
Posted

I agree with you that machining is a more cost effective and responsible option. The $24.00 rotors were just the last ones I had to replace. The rotors I typically replace are more than those too, so I resurface as many as I can to ethically serve my customers. I know I'm a bad businessman since I care more about serving my customer's than my own pocketbook.

Same problem here! what's right is right - what's wrong is wrong! even if it isn't better for the profit margin!

  • 2 weeks later...
CollinsAutomotive Apprentice

CollinsAutomotive

Posted
Posted

I used a ProCut machine for 2 years along side of a amcco lathe. The only time I found that machine worth using was on captvie rotor. I told my boss not to buy it as most captive rotors need replacing anyway and its not even difficult to do the honda rotors. Just remove the hub.

 

Anyways The real moral of the story was that when guys used the procut we had much higher incidence of comeback with shake and brake. Root cuase was techs weren't properly cleaning the hub surface.

 

Now my tech and I clean the hub surface rotors backs all moutning areas thuroughly. I have been in my currently location for 5 years and I have had 3 come back with shake and brake.

 

We do 10-15 brake jobs a week during the sommer months.

  • Like 1
CollinsAutomotive Apprentice

CollinsAutomotive

Posted
Posted

I used a ProCut at the last dealer I worked before I opened my shop and I was NOT impressed. And the excuses you got from the salesman simply show that he is not in touch with his customer base. As for disconnecting the driveshaft, that's no big deal, and yes you have to do it on some rear/4wd vehicles. To tell you that you have to cut new rotors too is simply ignorant. I am very picky about my brake jobs and I measure and index the rotors for minimum lateral runout and I rarely have an undamaged new rotor beyond .001" LRO (if it is beyond that the rotor is waaaayyyy beyond, like .005-.008") and the ProCut machine I used couldn't consistently achieve less than .001" so why would you cut a new rotor just to have the same LRO? Your salesman was an idiot.

 

And I'm not sure what you guys think is cheap for a rotor but when I can sub out my rotor machining for $9.00 each (I don't anymore because I have a brake lathe, but I'm just saying) at $24.00 cost per rotor, like the ones I'm installing this morning, are a whole lot more expensive. I guess though the way some shops bragged about their loss leader $149.00 all inclusive brake jobs on ASO awhile ago it would be more profitable to replace than to resurface rotors. But when a rotor comes in and measures .040" over machine to how can you ethically or legally recommend replacement when from all appearances a routine resurface is all that it needs? Rotors aren't $15.00 anymore like they used to be so even if you charge fairly for pad replacement and for rotor resurfacing, adding a pair of new rotors can up the bill sometimes by quite a bit. I mean even slapping on new rotors you still have to clean the hub and measure the runout so it's not a labor free operation to just put on new rotors either.

 

As for an on-the-car brake lathe, if you see a lot of captured rotors it would be well worth the money, but otherwise get a good brake lathe, and a top notch chuck. Scratch cut the rotor twice to make sure you have it mounted square and you should have no problems.

 

 

To your comment about how to ethically replace a rotor that is 40 thou heavy over spec is interesting. I think this depends on geography. We get plenty of rotors here in michigan which are technically cut capable but often they have so much corrosion that the venting is clogged, the rotor is heavily pitted, there is extremly amount of rust in the mounting surfaces. To bill to clean and cut these rotors is not normally economically feasable. Most of the popular rotrs from Napa " maste installer pricing" are very reasonable 15-25 usd. I think its also a case of can we ensure that the rotor does not overheat and if it does LRO goes out the window.

 

I take rotors on a case by case basis but given our local enviroment we often replace over resurface simply becuase there are other factors beyond thickness.

 

As to LRO, I have seen in recent years that new rotors have less LRO then they used to. Maching quality is substantially better. Alot of times I used to cut rotors for LRO and surface finish reasons.

 

the other unmentioned factor is hub rotor interface corrosion. There are sevral kits avaialable now that make this job of cleaning and removing scale and rust far easier then it was 5years ago.

 

So you have to understand not every geography is going to manifest the same isssues.

  • 1 year later...
RWI Explorer

RWI

Posted
Posted

I own a Pro-cut, intfact I,m on my second one as I upgraded it a few years back, while it is not perfect, it does a beautiful cut quickly and easily and I have virtually no comebacks at all. It is not cheap by any means, but I cannot bring myself to replace good rotors on a customers vehicle if they are not needed.

  • 1 year later...
Peter L Haughton Newbie

Peter L Haughton

Posted
Posted

In 1987, I was a Toyota master technician. The brand-new 1987 Camrys had a problem with brake pulsation because of rotor run out. Under warranty, Toyota would have us replacing everything from the spindle outward. They would also have us resurface rotors using a bench lathe. This didn't fix more than half of the cars with this problem. In 1988, I went to work for Acura/Honda. They trained me on the proper way to deal with this rotor run out problem using the Quick Lathe from New Way. This blew me away because it worked so perfectly! When I opened Japanese Motor Works in 1992, the first special tool but I bought was a Quick Lathe. It has treated me perfectly since yesterday. It would not fit on a 2008 Acura RL. I then demoed the Pro-Cut 9.0. I had the rep leave it with me and signed a contract to purchase it. It does a better job in one third the time of the New Way. And, for your information every Japanese manufacturer requires the use of an on the car brake lathe. And every hat type rotor has some lateral run out which I guarantee will ultimately cause brake pulsation. And every time we install new rotors in this situation, we resurface them. And every time we find and remove the lateral run out to make a perfect brake job. Just saying.

  • Like 1
Dustin Rutkowski Contributor

Dustin Rutkowski

Posted
Posted

We have a procut and love it. We use it if we can, as we have virtually no comebacks after turning rotors on a vehicle. Yes rotors are cheap, but why replace if you can turn the rotors and save the customer money? I turn rotors for 1 hr labor per axle ($75). That is usually more that I make in margin from a set of rotors.

  • 7 months later...
alfredauto Experienced

alfredauto

Posted
Posted

I don't have a brake lathe, sold it years ago. It just didn't make sense in NY with the rust. In my neighborhood If a rotor even looks machinable its a miracle. We scrap 2 or 3 tons a month of rotors and bearings and not one do I say "that could have been fixed" - they are junk from the factory, lot rot before they even get a mile on them, and the replacements are just as bad. The only exception might be high end euro rotors, like the big S class drilled rotors, I'll send those out to be machined.

  • Like 1
Jimbob661 Contributor

Jimbob661

Posted
Posted

We have had a Pro-cut for 4 years now. My guys really like it. We don't have the issues with comebacks or the rust issues you guys have up North. We also have an FMC bench lathe that we still use a lot. We do a lot of brake jobs and it makes it handy when you have 2 techs doing brake jobs at the same time. No one isn't waiting their turn on the lathe.

flacvabeach Community Regular

flacvabeach

Posted
Posted

We have been using Pro-cuts for about six years. Our newer one is the larger Warthog model. Great machines - very reliable.Every brake job gets rotors cut if they are thick enough.

Tires Too Collaborator

Tires Too

Posted
Posted

We have had a Pro Cut lathe for 20 years. The main reason for an on the car lathe is for those instances when there is run out in a hub which causes a brake pulsation. Pro Cut has been suggesting that we cut new rotors to match them to the hub (much like match mounting tires and rims), but we have not done that in the past. I do see about 10% of our brake jobs developing a "pulsation" after about 3 to 5 thousand miles. We will then resurface the rotors (at no charge to the customer) to take care of the pulsation. My fear is that I may have some customers that become unhappy when/if they develop a pulsation and they just don't return to our shop.

I am struggling with the cost involved in "match machining" rotors when we do a brake job versus the cost of potentially unhappy customers. Anyone out there machining new rotors? How are you charging for that service?

OEScanTools.com Explorer

OEScanTools.com

Posted
Posted

Pro-Cut is the Best On-Car Brake Lathe on the market, don't even consider looking at anything else as there is no substitute.

 

This has come from experience and knowledge of today cars and is also proven from the OE Manufacturers. When you have a rotor with built in factory run-out and a hub with built in factory run-out and then meet those two individual pieces together you can get a stacked tolerance than can be excessive. What happens when there is a stacked tolerance and the vehicle is in motion then the high spot of the rotor will contact the brake pad in that area and actually will remove metal in that spot and it will be 180 degrees from the front side of the rotor to the back side of the rotor while the brakes are not applied. These two thin spot gradually get worse and worse over several thousand miles typically between 2500 to 5000 and then you get the dreaded brake pedal pulsation and even steering wheel shake side to side.

 

In the aftermarket we all blame this condition on the following...

 

1) Over tightened lug nuts

2) Poor Rotor Quality or Thin Rotors

3) Nature of the Vehicle

4) Driver Habits

5) Getting Rotors wet when they are Hot.

 

All of which 99.9% of the time is hog wash. "Rotor Match" all of your Rotors when doing a brake job and charge extra for the service because that is the real issue facing today's brake systems. Also you should be able to do an axle or two rotors in 15 or less, I will guarantee you that getting a Rotor from a parts house takes you a lot more time. Plus why in the world are the majority of Shops now Replacing a Rotor just because they are cheap to replace? Shouldn't you be replacing them when they are under spec? You are fooling yourself if you think that hanging a New Rotor without Rotor Matching it is the Best way to go.

 

Remember whether it is New or Used you should still Match the Rotor to the Hub so that you can take the run-out issue out of the equation.

 

My .02

  • Like 1
  • 1 year later...
84bandit Newbie

84bandit

Posted
Posted

For those of you who are not using an on car lathe and putting on new rotors, do you throw a dial indicator on the car and try to orient the stacked tolerances away from each other? Just trying to get a feel for what you consider to be the standard to guarantee a good job.

 

We always check runout with a dial indicator and found that most new rotors with runout can be fixed by flipping their position on the hub. Is this true for you guys as well?

  • Like 1
  • 3 months later...
  • 2 months later...
tirengolf Collaborator

tirengolf

Posted
Posted

I saw the Pro Cut demo yesterday. Nice machine, does a great job....VERY EXPENSIVE..over 10K!

 

The rep said to take no less than 4 thousands off each side of the rotor and typically you will need to take up to 8 thoudsands off each side, in order to take out the runnout. That concerns me, that much meat off the a rotor that already came in with a brake pulsation that has 45,000 miles on it??? And what about those rotors and BMW and Mercedes and Audi. They get dished so bad, the lip on the edge of the rotor is a 1/4 inch thick. How do you cut those rotors???

 

AND, in order to do pick up truck with posi rear, you will need to take the driveshaft out in order for the machine to turn the rotor.

 

His arguments were not sound. He postion is that ALL rotors, new and old, have excessive run out and need to be cut. OK, are we to cut new rotors too? He said yes. He also said we should have no problem charging for this. HE OBVIOUSLY NEVER RAN A REPAIR SHOP!

 

I need to consider what is in the best interest of the customer. Most of the rotors I see these days need to be replaced. They are warped, too thin, rusted or heat cracked. Plus with the price of the rotor, you can give the customer a real nice brake job and at compettive price. A win-win for us and the customers.

 

That's how I feel....What about you guys????????

I heard the same spill. LOL. You hit the nail on the head "HE OBVIOUSLY NEVER RAN A REPAIR SHOP!". I have no issue fixing a rotor but pulling a driveshaft out on a truck . Im way out on that deal. I actually told my guys and the salesman the next week after the demo the guy may need to find another job. I can order a OE rotor, 2 day air, cheaper than those numbers worked. If I had all exotic cars lined up at the door every morning maybe so. That is not our market in the panhandle of Florida.

az mike Apprentice

az mike

Posted
Posted

Been in business 32 years, 41 years experience. Have turned away 5 or 6 cars because the rotor's weren't easily removeable. Demo'ed Pro cut 10 years ago and the salesman said I would regret not purchasing it within 6 months. I have no regrets even today. For the few cars we may not be able to turn the rotors on we replace them- but that is maybe 1 car/truck a year. We have zero comebacks on our brake work (except for my wife's truck) . And my $10k is still mine.

  • 3 months later...
Tech4Hire Newbie

Tech4Hire

Posted
Posted

Had a Procut in our shop for several weeks. Reminded me of the "old days" when I had to use the Aamco on-the car lathe. The Procut is an improved tool.

 

If you take your time to set it up and care for it, great results. If you don't take the time to inspect the car components or care for the lathe the results are costly and the technician is p.o.'d with the equipment.

 

In terms of speed, efficiency and precision compared to a bench lathe, the Procut saves a little time. Based on past experiences, I would not consider on-the-car lathes as robust as the bench lathes. I like the product, but not enough to pull the trigger to buy.

 

Cleanliness and maintenance of my trusty Aamco bench lathe and adhering to standard practices has given us great results over the years.

 

Stay within manufactures specification and recommended repair standards and you will have more wins and less times learning from our failures.

 

Sometimes the sum of all the short cuts to do a job exceeds the multiple rechecks and division of customers looking for a good job done right the first time.

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      The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
      I’d like to give another shoutout to our sponsor, Shop Marketing Pros. They are the only marketing company I recommend, and they handle all of the marketing for my own shop as well. If you’re serious about growth, you need strategies that actually work: better websites, higher Google rankings, and ads that bring real customers through your doors.
      Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great.
      Check out their podcast here: https://autorepairmarketing.captivate.fm/
      If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
      In episode 202 of "The Weekly Blitz," Coach Chris Cotton takes a deep dive into the financial performance of auto repair shops, offering listeners a comprehensive analysis based on insights from the January edition of Ratchet & Wrench magazine. Throughout the episode, Coach Chris emphasizes the critical importance of tracking key performance indicators (KPIs) such as annual revenue, gross profit margins, and net profit margins. These metrics are essential for shop owners who aim to understand and enhance their business's financial health.
      Coach Chris shares compelling survey statistics that reveal significant revenue growth within the auto repair industry over the past 15 years. This growth underscores the dynamic nature of the industry and the opportunities available for shop owners who are proactive in managing their finances. He highlights the necessity for shop owners to focus on improving their financial metrics, as doing so can lead to increased profitability and long-term success.
      In addition to discussing financial performance, the episode also promotes Shop Marketing Pros, a specialized marketing company dedicated to serving auto repair shops. Shop Marketing Pros offers tailored marketing solutions designed to help shop owners attract more customers and build a strong brand presence in their local markets.
      Listeners of this episode will gain valuable insights into the financial aspects of running an auto repair shop and learn strategies to boost their business's performance. Coach Chris's expert advice, combined with the resources provided by Shop Marketing Pros, equips shop owners with the tools they need to thrive in a competitive industry.
      Introduction to the Episode (00:00:08)
      Coach Chris Cotton introduces the podcast and its purpose to supercharge auto repair businesses.
      Overview of Ratchet & Wrench Magazine (00:01:04)
      Discussion on insights from the January edition of Ratchet & Wrench magazine regarding shop performance.
      15-Year Industry Comparison (00:02:15)
      Chris highlights changes in annual revenue and profit margins in the auto repair industry over 15 years.
      Importance of Tracking KPIs (00:03:15)
      Emphasis on the significance of key performance indicators for making informed financial decisions.
      KPI Awareness Among Shop Owners (00:04:20)
      Chris shares his experience teaching shop owners about KPIs, revealing a lack of awareness.
      Current Revenue Statistics (00:05:20)
      Over 50% of surveyed shops now report annual revenues exceeding $1 million, a significant increase from 15 years ago.
      Gross Profit Margin Insights (00:06:18)
      Discussion on gross profit margins, with over 50% of shops reporting margins above 50%.
      Revenue Breakdown of Surveyed Shops (00:07:17)
      Detailed statistics on revenue ranges among surveyed shops, highlighting growth trends.
      Industry Consolidation Factors (00:09:35)
      Analysis of industry consolidation and growth potential as more shops exceed $25 million in revenue.
      Gross Profit Margin Categories (00:10:49)
      Breakdown of gross profit margins among surveyed shops, with insights on profitability levels.
      Net Profit Margin Overview (00:12:59)
      Discussion on net profit margins, noting a concerning percentage of shops not generating profit.
      Encouragement for Improvement (00:14:07)
      Chris encourages shop owners to make small tweaks for improved profitability and performance.
      Tracking and Measuring KPIs (00:16:12)
      Final thoughts on the importance of tracking KPIs and using data to drive business improvements.
      Connect with Chris:
      [email protected]
      Phone: 940.400.1008
      www.autoshopcoaching.com
      Facebook: https://www.facebook.com/
      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae
      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
      Click to go to the Podcast on Remarkable Results Radio
    • carmcapriotto
      Marketing Tools and Tech Ideas for Auto Repair Shops [E139] - The Auto Repair Marketing Podcast
      By carmcapriotto
      Marketing your auto repair shop can be overwhelming, but with the right tools, it doesn’t have to be. Brian and Kim Walker break down essential marketing tools and tech to make the process easier, more effective, and even enjoyable.
      Discover how to simplify your social media strategy with tools like Meta Business Suite and Canva, optimize your website performance with SEMrush and Google Analytics, and create better customer engagement with NFC tap technology and HiHello digital business cards. They also dive into practical tips for video content creation, email marketing, and measuring ROI to ensure your efforts are paying off.
      If you’re ready to elevate your marketing without the hassle, this conversation will equip you with the insights and tools you need to succeed.
      Thank you to our friends at RepairPal for providing you this episode. RepairPal’s Certified Network of shops are trusted by millions of customers each month. Learn more at
      RepairPal.com/shops. 
      Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.
      Show Notes with Timestamps
      Introduction to the Episode (00:00:01) The podcast introduces the hosts and sets the stage for discussing marketing tools. Marketing Tools Overview (00:01:22) Brian discusses the importance of using effective marketing tools for auto repair shops. Social Media Planning (00:02:39) Kim emphasizes the need for strategic planning in social media marketing. Meta Business Suite (00:03:32) Discussion on using Meta Business Suite for scheduling posts on Facebook and Instagram. Social Media Scheduling Tools (00:04:11) Kim shares various tools for scheduling social media content, including Plantable and Hootsuite. Canva for Graphics (00:05:14) Introduction to Canva as a user-friendly graphic design tool for non-designers. Accessing the Meta Planner (00:05:39) Instructions on how to access the Meta planner within Facebook's business settings. Facebook Group for Shop Owners (00:06:07) Promotion of the Auto Repair Marketing Mastermind Facebook group for shop owners to share ideas. Tracking Social Media Engagement (00:08:10) Importance of using link shorteners like Bitly to track social media engagement. Link Tree for Instagram (00:09:12) Discussion on using Link Tree to manage multiple links from an Instagram bio. Search Engine Optimization Tools (00:10:21) Brian introduces SEO tools that can simplify the process of optimizing website content. SEMrush Overview (00:10:57)  Detailed look at SEMrush as a comprehensive tool for SEO tasks. Ahrefs for Backlink Audits (00:12:21) Introduction to Ahrefs for managing backlinks in competitive SEO environments. Local SEO Tools (00:13:51)  Discussion on Local Viking and Local Falcon for tracking Google Business Profile rankings.  UVA's Auto Biz IQ (00:14:37) Mention of a specific tool for auto repair shops to analyze local SEO performance. Digital Advertising Planning (00:14:49) Importance of careful planning in digital advertising to avoid unnecessary spending. Using Google Sheets for Ads (00:15:53) Emphasizing organization with spreadsheets for tracking and analyzing digital ads. Keyword Planning for Ads (00:16:59) Discussing the necessity of keyword planning tools for effective ad targeting. Understanding UTM Tracking (00:17:36)   Explaining UTM tracking parameters for detailed insights into marketing performance. Combining UTM with Link Shorteners (00:19:32) Using link shorteners like Bitly to manage long UTM links effectively. RepairPal Introduction (00:21:05) Highlighting RepairPal as a resource for connecting auto repair shops with new customers. Customer Loyalty Apps (00:22:12) Promoting App Fueled for creating custom loyalty apps for auto repair businesses. Video Marketing Tools (00:22:21) Discussing essential video tools for auto repair shops without needing professional help. Simplicity in Video Creation (00:23:15) Encouraging simplicity in video production to avoid overcomplication and promote consistency. Website Tools for Auto Repair Shops (00:27:17)  Recommending Auto Ops as a top scheduling tool for auto repair shops. Website Building Recommendations (00:28:01)  Suggesting Squarespace for easy website building for beginners in auto repair. Importance of Original Photos (00:29:06)  Encouraging the use of original photography for websites instead of stock images. Photography Tips (00:30:13)  Discusses the value of good photography, even with basic tools like cell phones. Email Marketing Tools (00:30:31)  Introduces Constant Contact and Mailchimp for effective email marketing strategies. CRM Capabilities (00:31:15)  Highlights the importance of utilizing built-in email features within CRMs for customer communication. App Fuelled Overview (00:31:17)  Explains App Fuelled as a comprehensive CRM beyond just app creation for auto shops. Monthly Email Strategy (00:32:14)  Encourages sending monthly emails to clients for better engagement and communication. Marketing Insights (00:33:02)  Discusses measuring marketing effectiveness through Meta insights and analytics tools. Google Analytics Overview (00:35:19)  Explains how Google Analytics and Search Console provide website performance insights. Looker Studio Introduction (00:36:15)  Introduces Looker Studio as a free tool for creating KPI dashboards similar to agency analytics. ChatGPT in Marketing (00:37:17)  Covers the potential and risks of using AI tools like ChatGPT for content creation. Follower Counter Gadget (00:39:33)  Describes a fun gadget that tracks social media followers in real-time at physical locations. NFC Tap Technology (00:41:11)  Explains how NFC technology can simplify sharing contact information for auto repair shops. Digital Business Cards (00:43:36)  Promotes using digital business cards for easy sharing of contact information. Podcasting for Auto Shops (00:45:10)  Suggests that auto repair shops consider starting a podcast to connect with their audience. Digital Notebook Discussion (00:45:15)  Kim shares her experience with the Remarkable digital notebook for note-taking and organization. Organizing Notes (00:46:11)  She explains how she uses the notebook for various categories like faith, business, and conference notes. Features of the Remarkable (00:47:06)  Discussion on the features of the Remarkable, including customizable templates and pen options. Podcast Promotion (00:47:58)  Brian promotes episode 57, discussing whether auto repair shops should have their own podcasts. Final Thoughts and Contact (00:48:12)  Kim invites listeners to share tech tools and podcast ideas via email. Community Engagement (00:49:07)  Brian encourages joining their Facebook group, the Auto Repair Marketing Mastermind. Acknowledging Sponsors (00:49:16)  Brian thanks the sponsors, Repair Pal and App Field, for their support of the podcast.
      How To Get In Touch
      Group - Auto Repair Marketing Mastermind
      Website - shopmarketingpros.com 
      Facebook - facebook.com/shopmarketingpros 
      Get the Book - shopmarketingpros.com/book
      Instagram - @shopmarketingpros 
      Questions/Ideas - [email protected]
      Lagniappe (Books, Links, Other Podcasts, etc)
      https://shopmarketingpros.com/ep-057-should-your-shop-have-a-podcast/ - Should Your Shop Have a Podcast?
      https://remarkable.com/ - Remarkable Notebook
      Thanks to our Partners,
      RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee.
      App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”
      Aftermarket Radio Network
      Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion
      Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.
      The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.
      Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
      Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.
      The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
      Click to go to the Podcast on Remarkable Results Radio
    • marxautocenter
      RO Writer/ Auto Vitals, Do you use this combo in your shop?
      By marxautocenter

      Premium Member Content 

      This content is hidden to guests, one of the benefits of a paid membership. Please login or register to view this content.

    • Changing The Industry
      Episode 202 - A Conversation with Launch Tech's Haresh Gobin On The Future of Diagnostics
      By Changing The Industry
      Episode 202 - A Conversation with Launch Tech's Haresh Gobin On The Future of Diagnostics


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