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Mudlick Mail

Southeast Tire Co.
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Southeast Tire Co. Contributor

Southeast Tire Co.

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Anyone know anything about this direct mail company? Mudlick Mail. They are a direct mail service specifically for auto repair shops. I requested some information and they seem to have some good programs. Anyone have experience with them?

 

Disclaimer - I have no affiliation nor am I trying to promote this service. Just looking for opinions.



Brianp Enthusiast

Brianp

Posted
Posted

Ive seen it but have no experience with it. I use mitchells crm program and like it along with there autoownersite

CARMandP Proficient

CARMandP

Posted
Posted

I'm with Brian on this one. Mitchell1 does my CRM. Not sure that I want more people having access to my records and Mitchell1 already does and they do it seemlessly.

Southeast Tire Co. Contributor

Southeast Tire Co.

Posted
  • Author
Posted

I'm with Brian on this one. Mitchell1 does my CRM. Not sure that I want more people having access to my records and Mitchell1 already does and they do it seemlessly.

 

 

I use Mitchell1, I have looked into their CRM program. It seems to me that it is geared more toward customer retention than it is to attracting new customers. Mudlick just uses demographic lists to target potential new customers, they do not use your existing data. Does Mitchell1 offer something similar?

CARMandP Proficient

CARMandP

Posted
Posted

I use Mitchell1, I have looked into their CRM program. It seems to me that it is geared more toward customer retention than it is to attracting new customers. Mudlick just uses demographic lists to target potential new customers, they do not use your existing data. Does Mitchell1 offer something similar?

 

 

You are correct that its customer retention not "new" promotion. I missed that part of the discussion. I would be interested to hear about a company like this one for "new" customer promotion.

Brianp Enthusiast

Brianp

Posted
Posted

Got ya missed that part. I tried a similar product during the boom years like 2005-2006 and it didnt ork for me. It was done through ac delco I believe and it offered a free lof to all new customers and was sent to If I remember correctly ppl who had just moved into a new home. It got me 1 new customer and that is all. :rolleyes: I wont do it again. Im not sure waht all the details were but it was something similar to this.

Dan Winter Apprentice

Dan Winter

Posted
Posted

Anyone know anything about this direct mail company? Mudlick Mail. They are a direct mail service specifically for auto repair shops. I requested some information and they seem to have some good programs. Anyone have experience with them?

 

Disclaimer - I have no affiliation nor am I trying to promote this service. Just looking for opinions.

 

I have been using Mudlick since last last August, and I have been very pleased with the success. 4th quarter 2010 was my best ever, due in large part to marketing with Mudlick Mail. Very good roi, great company to work with. Feel free to call me if you want more of my story with them.

  • Like 1
  • 3 years later...
AlexAviles Newbie

AlexAviles

Posted
Posted

I used them a few times, never again. In my opinion, waste of money. They take credit for your existing loyal customers coming back. Just my opinion. Will not use again.

  • 2 months later...
mccannable Collaborator

mccannable

Posted
Posted

Just to runs spaced 60 days apart with 5000 each drop. Got a very small return. Only about 8-10 unique calls and a few small sales. In a town of 20k with two drops of 5k I would expect a bit larger of a return.

flacvabeach Community Regular

flacvabeach

Posted
Posted

Mudlick does a great job on postcard design and will help you tailor the demographic you want to hit. They have helped us target hybrid owners to develop awareness of our capabilities in that specialized market. They are very good at what they do. You need to establish goals before you invest and then track results.

flacvabeach Community Regular

flacvabeach

Posted
Posted

ATSAutomotive is right. One mail blast will not work a miracle. You have to get in the public's face repeatedly and over a long period of time to get lasting value from a campaign.

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  • Have you checked out Joe's Latest Blog?

    • Joe Marconi
      The Toolbox is Last to Leave, First is the Heart
      By Joe Marconi in Joe's Blog
         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.

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