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Posted

I know that I am up about 20% this year over last but I also moved in the last 3 months of the year as well as hired help so this year will be the interesting one for me. I am also only 2-1/2 yrs into my shop.

Posted

2010, wasn't a banner year in some respects. But it was a good one. 2011 looks even better. I may write a few more columns and I might do some more trade show apperances... but one thing will never change... I'm a damned good mechanic... that's where I'm most comfortable... despite what the general publics attitude towards this trade... I wouldn't trade my years under a hood for anything. That's where I'll be... till I can't do it anymore.

To all my ASO buddies... "Keep it between the ditches... and off the tow trucks!"

 

2010 is behind us and 2011 looms ahead. How was your year? What changes will you be making in thee coming year? I personally am working on some changes in the hopes of VASTLY improving from a 2010 standpoint.

After the "meltdown" and return to business in July I was supported and encouraged by everyone here at ASO. Thank You and I am looking forward to hearing whats in store for 2011. HAPPY NEW YEAR and GOD BLESS!!

Posted

Yea, I remember old Jerry... he had some great stories... (one of my favorites was about the pig and the wheel barrow...LOL)

Thanx for your thoughts... Only time will tell... I'd like to think I would make a great trade show draw... you know, telling some of my stories with my usual flare. At least I'd know I'd have one audience memebr... LOL

 

Have a great year ! ! Gonzo

 

You also have potential to be a good humorous author and personality. Work on it and you can be the "Jerry Clower" of the automotive business. You do remember Jerry Clower don't you?

Posted

We were almost dollar for dollar with 2009. 2008 was a little higher. 2006 and 2007 were quite a bit higher. No peaks and valleys just steady buisness.

Posted

We ended up just with just under 40% total sales increase for the year. This is with the addition of a new location. Same store sales were up around 20%.

 

We are starting a major advertising campaign in 2011. We have done little to no advertising in our first three years so this is uncharted territory. We started with a new website, setireco.com. We are also looking into some direct mail programs and also internet and social networking programs. We have had good response through Facebook in the past and are really looking to build on that.

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  • Have you checked out Joe's Latest Blog?

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      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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