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Posted

We are considering making vinyl decals that customers can place on the back of their vehicles for advertisement of our business. We plan to offer a discount for vehicles that have this decal on the car as an incentive to place it there. I am going to hand them out on our grand opening and offer them for sale after that. I need your input. We have a few ideas on the decal and want to know what you guys think.

 

Please let me know which statement you would use and why. 1) "I drive the business at..(logo)" 2) "I drive the business for ..(logo)" 3) "(logo) I drive their business"

Posted

I am not talking about something that I put on every car. I am referring to a decal the customer can add themselves. I am with you about the dealership decals that I have removed from my vehicles in the past. The vinyl decals around here are very popular and I am thinking along the lines of a "discount" if you have the decal on your vehicle. It will be completely voluntary.

Posted

Hello there, this is my first post

I like the idea of a vinyl decal or bumper sticker as a matter of fact Ive been showing (polling) customers, friends, & family on design and color and Ii finally ordered them this morning after reading your discussion. I will be offering them to everyone and leave a stack on the counter for anyone who wants one for free even parts drivers. My thought is that anywhere someone wants to place your name, it will remind them to call you when they need help or refer you when a car topic comes up. I used Rainbow printing very good prices .24 each why wouldn't I do it!

Newmans Auto Proofs.pdf

Posted

Do think a phone number or web site would be a good idea for the sticker.

Definitely put put a phone# and or website if you have room without cluttering your advertisement piece. My objective in this case is name recognition in my area a lot of our customers have asked for t-shirts that we wear that have our same shop logo (they all seem to like us and would love to help promote our business) that's why I don't always put all the contact info on every piece.

I make sure to put it on all

*pens

*Refrigerator magnets

*Key chains

*shop Key tags floor mats Ect...........

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      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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