By
carmcapriotto
Thanks to our Partners, NAPA TRACS, Auto-Fix Auto Shop Coaching, and Today's Class
Discover how neuroscience insights can enhance customer relationships, optimize revenues, and create lasting brand loyalty. Matt Fanslow and Dr. David Weiman explain how marketing stimuli affect the brain, revealing a disconnect between conscious responses and subconscious reactions. Learn practical strategies to apply these concepts in your shop, from setting the right ambiance to creating unforgettable customer experiences.
Matt Fanslow, lead diagnostician and shop manager, Riverside Automotive, Red Wing, MN. Matt’s previous episodes HERE
Matt Fanslow Podcast: Diagnosing the Aftermarket A to Z
Dr. David Weiman is the president of Weiman Consulting, a leadership consulting firm in Philadelphia PA. Listen to David’s previous episodes HERE
Show Notes
Watch Full Video Episode
Introduction to Neuromarketing (00:00:01)
Consumer Biases and Truth (00:05:01)
Brain Activity and Marketing (00:06:00)
Brand Associations (00:09:03)
Impact of Visuals in Marketing (00:12:47)
Subtle Influences in Marketing (00:13:19)
Cheetos Commercial Case Study (00:14:23)
The Power of Rhymes (00:18:40)
Actions vs. Words (00:19:37)
Instincts and Environment (00:24:57)
Dopamine and Consumer Behavior (00:27:35)
Creating a Safe Environment (00:31:03)
First Impressions Matter (00:33:46)
Discussion on Shop Improvements (00:36:31)
Creating Emotional Attachments (00:39:19)
Storytelling in Marketing (00:41:49)
Customer Experience Anecdote (00:42:30)
Emotional Memory in Marketing (00:44:08)
Innovative Customer Engagement (00:45:52)
Importance of Community Engagement (00:47:37)
Neuromarketing Insights (00:48:39)
Closing Thoughts on Customer Care (00:50:13)
Thanks to our Partner, NAPA TRACS
NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/
Thanks to our Partner, Auto-Fix Auto Shop Coaching
Proven Auto Shop Coaching with Results. Over 61 Million in ROI with an Average ROI of 9x. Find Coach Chris Cotton at AutoFix Auto Shop Coaching on the Web at https://autoshopcoaching.com/
Thanks to our Partner, Today's Class
Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/
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-Special episode collections: https://remarkableresults.biz/collections
The Aftermarket Radio Network: https://aftermarketradionetwork.com/
Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/
Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/
Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/
The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/
The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/
Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/
Click to go to the Podcast on Remarkable Results Radio
By Joe Marconi in Joe's Blog0 commentsIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
By Changing The Industry
By carmcapriotto
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