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Cheap Prices, Great Quality, Outstanding Service

Joe Marconi
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DewayneP Contributor

DewayneP

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I think a better term that could be used in place of "cheap prices" or "lowest prices" is "Fair Pricing". I always try to convey that to my customers, you can get one or 2 of the things you listed, but not all 3. If you say "Fair Prices" you actually can provide all 3.

Gonzo Grand Master

Gonzo

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I tell people we may not always be the cheapest but we most likely will never be the highest and most of the time we will be cheaper than the dealer. However, I promise that we will be honest with them and will not sell them something they do not need.

 

 

I would have to agree with ya on the "don't need" part... over the years most people will say the same about my shop with one exception.

The usual statement is "Man, he's good, but, boy he ain't cheap" By the time those kind of jobs show up at my shop they have already been to several other shops and never got anything accomplished... then it's my turn.

 

The way I look at it... be fair... be articulate... sound professional, be professional... get the job done, done right the first time... and don't forget you're in this for the cash... it ain't a hobby....

  • 10 months later...
luvmystangs Newbie

luvmystangs

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I agree. When I started my business with my partner he wanted us to get the word out that we were the cheapest in town. I just could not do that, I am all about giving fair pricing with quality service. But like all of you said we are not in business for it to be a hobby. I told my partner this " yeah it's great if we are the cheapest but our customers are just gonna go somewhere else when we cant afford to keep the doors open.

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      The Toolbox is Last to Leave, First is the Heart
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      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
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      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.

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