Will This Recession Turn Into a Depression?
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By Joe Marconi in Joe's BlogIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By carmcapriotto
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/
Check out their podcast here: https://autorepairmarketing.captivate.fm/
If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
In this episode of "The Weekly Blitz," host Coach Chris Cotton offers auto repair shop owners a wealth of valuable insights aimed at enhancing their businesses. He begins by emphasizing the critical importance of conducting thorough repair order audits. These audits are essential for ensuring accurate record-keeping, which in turn fosters customer trust and satisfaction. By maintaining precise records, shop owners can avoid potential disputes and demonstrate transparency to their clients.
Chris then shifts the focus to improving service advisor phone interactions. He underscores the significance of active listening and empathy in these exchanges. By truly understanding and addressing customer concerns, service advisors can enhance the overall customer experience, leading to increased loyalty and repeat business.
As the year draws to a close, Chris provides strategic advice on finishing 2024 strong. He encourages shop owners to maintain their momentum and begin planning for 2025 with clear, measurable goals. By setting specific objectives, businesses can chart a course for sustained growth and success in the coming year.
Throughout the episode, Chris highlights the significance of cultivating a positive work culture. He explains how a supportive and motivating environment can lead to increased employee satisfaction and productivity. Additionally, he discusses the numerous benefits of coaching, which can provide shop owners with the guidance and support needed to navigate challenges and seize opportunities.
The episode concludes with a heartfelt expression of gratitude to the listeners for their continued support. Chris also extends his thanks to the episode's sponsor, Shop Marketing Pros, for their partnership and contribution to the show's success.
Election Update (00:02:07)
Discussion on the recent elections and its impact on the business environment.
Importance of Repair Order Audits (00:03:08)
Emphasis on maintaining accurate records and conducting repair order audits for business health.
Customer Experience and Transparency (00:04:10)
The need for transparency with customers and sharing inspection results to build trust.
Technician Productivity Issues (00:05:15)
Challenges with ticket assignments affecting technician productivity and customer service.
Service Advisor Phone Calls (00:07:31)
The significance of mastering service advisor phone calls for customer relationships.
Finishing Strong in 2024 (00:09:47)
Encouragement to maintain momentum and finish the year strong despite holiday distractions.
Planning for 2025 (00:11:55)
Advice on setting goals and priorities for the upcoming year to ensure proactive growth.
Measuring Success (00:12:55)
The importance of setting measurable goals and tracking progress for accountability.
Closing Remarks (00:14:03)
Final thoughts on support for shop owners and the importance of a positive mindset moving forward.
Connect with Chris:
[email protected]
Phone: 940.400.1008
www.autoshopcoaching.com
Facebook: https://www.facebook.com/
AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae
#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Thanks to our Partners, NAPA TRACS, Auto-Fix Auto Shop Coaching, and Today's Class Anders Gustafson explores the complexities of managing an automotive repair shop, focusing on the critical role of data and financial models. He emphasizes the importance of understanding numbers, pricing strategies, and customer experience for business success. The discussion highlights the need for shop owners to view their operations as financial models, not just repair centers, and to adopt an entrepreneurial mindset. Anders Gustafson, ShopLevers Show Notes Watch Full Video Episode Importance of Numbers in Business (00:03:03) Understanding the 'Why' (00:03:40) Motivation for Entering Automotive (00:04:49) Distinction Between Product and Business (00:05:32) Customer Experience as a Priority (00:06:44) Understanding Financial Models (00:08:02) Linking Goals to Actions (00:10:23) Identifying Key Metrics (00:12:11) Pricing Challenges (00:10:07) Push vs. Pull Concept (00:14:29) Revenue Problems Analysis (00:15:31) Conclusion on Data Utilization (00:16:30) Coaching and Discovery in Business (00:19:39) Creating Action Plans for Clients (00:20:19) Understanding Customer Experience (00:21:24) Flat Rate Pay Discussion (00:23:17) Entrepreneurship vs. Shop Ownership (00:24:18) Lessons from Selling a Business (00:27:24) Decision-Making Towards Business Success (00:29:33) Creating Incentive Plans for Employees (00:32:30) Combination of Individual and Team Incentives (00:34:31)
Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Auto-Fix Auto Shop Coaching Proven Auto Shop Coaching with Results. Over 61 Million in ROI with an Average ROI of 9x. Find Coach Chris Cotton at AutoFix Auto Shop Coaching on the Web at https://autoshopcoaching.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Connect with the Podcast: -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on X: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/ Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Thanks to our Partners, Shop Boss, and 360 Payments Rena Rennebohm from Empowered Advisor introduces the "Five C's of a Phone Call"—Comfort, Customer, Car, Conclusion, and Close—designed to help service advisors optimize phone interactions and increase conversion rates in the automotive service industry. She emphasizes the financial value of effective phone communication, noting that well-handled calls can greatly improve customer engagement and boost shop profitability. Rena Rennebohm, CEO and Creator of Empowered Advisor. Rena’s previous episodes HERE. Show Notes: Watch Full Video Episode Comfort (00:00:26) Customer (00:01:09) Car (00:01:39) Conclusion (00:02:17) Close (00:03:53) Value of a Phone Call (00:04:36) Customer Experience Insights (00:05:50)
Shop Boss – Shop Management Software built by shop owners for shop owners. It works the way you need it to, right out of the box. Find on the web at https://shopboss.net Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/ Click to go to the Podcast on Remarkable Results Radio
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By nptrb
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By carmcapriotto
Want to unlock new opportunities for your auto repair shop? Learn how to tap into local organizations that are eager to help your business thrive, connect with valuable resources, and maximize community support.
We'll explore the benefits of the Small Business Development Center (SBDC), leveraging Downtown Development Districts, and participating in programs like Goldman Sachs 10,000 Small Businesses.
Plus, discover how to network with local government officials, secure grants, and enhance your shop's visibility and growth.
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
Lagniappe (Books, Links, Other Podcasts, etc)
Tanchubajo Economic Development Foundation (TEDF) - https://www.tedf.org/ Small Business Development Center (SBDC) - sba.gov/sbdc Goldman Sachs 10,000 Small Businesses (10KSB) - https://10ksbapply.com/ The Idea Village in New Orleans - https://www.ideavillage.org/
Show Notes with Timestamps
Introduction to the Episode (00:00:01) The hosts introduce the podcast and discuss the episode's focus on local organizations for business support. Tangible Economic Development Foundation (00:01:10) Brian shares his experience with TDF, emphasizing its role in supporting local businesses. Importance of Economic Development Foundations (00:02:27) Discussion on how these foundations help attract businesses and provide resources, particularly for small enterprises. Small Business Development Centers (SBDC) (00:04:15) Kim explains the role of SBDCs, offering assistance with business planning, funding, and market research. SBDC Resources and Classes (00:06:09) Overview of various resources available through SBDCs, including classes and networking opportunities for business owners. Finding Your Local SBDC (00:08:09) Advice on how to locate an SBDC and the value it brings to small business owners. Downtown Development Districts (00:09:15) Brian introduces Downtown Development Districts and their potential benefits for businesses in historic areas. Engagement with Downtown Development Districts (00:10:12) Discussion on the importance of local business involvement and awareness of district events and resources. Marketing Opportunities through Events (00:11:15) Encouragement to participate in local events to promote businesses, even if they seem unrelated to automotive repair. Goldman Sachs 10,000 Small Businesses Program (00:13:17) Brian explains the program's purpose, which is to provide small business owners with essential skills and resources. Experience with the 10K SB Program (00:15:35) Kim shares her perspective on the program, highlighting its benefits and the connections made among participants. Startup Accelerators (00:16:32) Discussion on startup accelerators that help new businesses grow quickly, including local examples. Local Government Support (00:18:01) Insights on the role of local government in supporting businesses and fostering a positive business environment. Getting Involved in the Community (00:19:48) Encouragement to engage with local organizations and share experiences to benefit the community. Chamber of Commerce Importance (00:22:50) Highlighting the chamber of commerce as a key connection to other business organizations in the community. Networking Benefits (00:23:56) Personal stories illustrating how networking and involvement in local organizations can create valuable connections.
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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