Quantcast
Jump to content


Recommended Posts

Posted

Hey guys I will finally open my shop at the last week in June.I have a Napa store a advanced and a auto Zone and car quest very close to me.Ive been buying some parts from all except carquest.It looks like Napa is much more expensive and the list is almost twice Advance and AZone.Are the parts better is the coverage and service better,is warranty better.Has anybody run into this?Can anyboby recomend a line of parts that they recomend from each of theser stores.Are advanced and AZ have lesser quality parts .I know I just go some trashy tune up parts from AZ the cap archs right through the side and the Dualast wires did the same.I also got Ac plugs from Pep Boys after 1 week 3 plugs out of 8 were miss firing bag.Nothing wrong with the engine it was a maintance tune and changing the plug location changed the miss location putting 3 new ac fix it.Can Ac plug be diff quality ?I noticed I pulled out OE Ac and the ac I put in it had a extra letter A C I think. Please can some one recomend a formula or a rule of thumb so I can advoid trouble and added expense Thanks

Posted

My experience is the stores that are more DIY oriented (AutoZone and Advance) will not have a good of a wholesale market or as good of a quality part. My personal advice, go into each one. Meet the manager of each one and inquire about their wholesale parts systems. You may find that just because the prices are cheaper (Autozone and Advance) their parts quality is much less. I personally use the Oreilly Auto parts verses the Advance in our town because of the people that I have to deal with in the store. I will gladly pay a little more for my parts to have the option of stuff like (free rotor turns when I buy the pads, personal parts deliveries by the manager since he lives near my shop--I get parts delivered well after their parts guys have gone home by the manager on his way home). Also because of my relationship with the people in the parts store they refer work to me over almost any shop in town and I do their own vehicles repairs. This is a great thing to have in the word of mouth option. Also for me, I use Mitchell on Demand. They have a great part of their program that is tied in with Oreilly, Napa, carquest and a few other companies that allows me to check inventory and order parts without ever talking on the phone. Oreilly also gives me a 2% kickback every month for the parts that I order over the internet. That ads up quickly when you spend a lot of money with them.

Posted

I use NAPA myself. Great people and very competitive prices. Once you get an account set up with one of the quality parts houses you will see your costs drop. As far as I know, Autozone doesn't have a jobber price, what you pay is what the customer would pay. I know for sure that NAPA has a "master installer" program that lets you get your parts for less than over the counter. As was stated above, NAPA has PROLink, a website that you can order parts, check inventory and know your cost before you hand out an estimate. It's nice to know availability and your cost when making out an estimate. I don't do the business these guys on this board do, but I still get great pricing and high quality parts from NAPA. I have used AZ parts in the past but wasn't impressed with the quality. This is just my opinion, I am in no way affiliated with any of the businesses mentioned.

Posted

I also forgot to mention that if you need any factory parts I use www.worldpac.com They have it set up for me that if I ordered before 6:30pm I have it the next morning by 10:30 and if I spend more than $75 in the order the overnight shipping is free.

Posted

Hey guys I will finally open my shop at the last week in June.I have a Napa store a advanced and a auto Zone and car quest very close to me.Ive been buying some parts from all except carquest.It looks like Napa is much more expensive and the list is almost twice Advance and AZone.Are the parts better is the coverage and service better,is warranty better.Has anybody run into this?Can anyboby recomend a line of parts that they recomend from each of theser stores.Are advanced and AZ have lesser quality parts .I know I just go some trashy tune up parts from AZ the cap archs right through the side and the Dualast wires did the same.I also got Ac plugs from Pep Boys after 1 week 3 plugs out of 8 were miss firing bag.Nothing wrong with the engine it was a maintance tune and changing the plug location changed the miss location putting 3 new ac fix it.Can Ac plug be diff quality ?I noticed I pulled out OE Ac and the ac I put in it had a extra letter A C I think. Please can some one recomend a formula or a rule of thumb so I can advoid trouble and added expense Thanks

 

Full disclosure here, I am a NAPA AutoCare Center affilliate shop so I use NAPA parts predominantly but I have learned what parts I wish to source elsewhere too. As for quality, like most have said, quality has come up a little at the DIY stores and has fallen across the board, even with OE, with so much made in China. But I have online access to NAPA ProLink, a local independent parts store and Autozone.com (It's true the commercial price is the OTC/DIY price) and I find AZ is almost always more than my cost at the other two. Radiators especially, my cost from AZ is almost list or more than at NAPA sometimes. Only time and experience will tell you where you are comfortable getting parts from. Most customers I believe will have less respect for you if you are using AZ or AAP parts than if you use more traditional "professional" parts.

 

When I first opened I used Advanced for a few jobs because I knew the manager there. One car, the "Lifetime" alternator went out 28 days after installation. I got the part replaced right away, I had to wait three months for the labor credit. Do you know how much it was? $20.00, no diag tiime, no consideration for the 1.2 hrs book time, just $20.00 because they pay $25.00 an hour and use their book. Another car I put pads & rotors front and rear and rear calipers on it. A couple months later she complains of a squeal that I traced down to a large metallic chunk in one pad that had deeply scored the rotor. I spend a lot of time cleaning my brake parts and applying grease where appropriate so I don't get noise. I went back through this car and even applied the sticky Disc Brake Quiet to no avail. They replaced the pads and one rotor and finally paid me $25.00 for pad replacement only. Then this same car came back six months later with a grinding in the rear. One pad had delaminated and the lining fell out. Remember these were new calipers. When I called to inquire if the pads would be honored for warranty since one was missing the lining and the remaining three had 90% or better left. I was told "No there must be a defect with other brake parts." NEVER will I buy from Advanced again.

 

Like DwayneP wrote, once you get an account set up your prices at the more professional stores will drop. And with volume they will drop further. Keep on top of your stores though. NAPA, not the local store will come in and "reset" my pricing because I have lower volume since I'm a one man show. The store usually catches it but I have to ask from time to time.

 

Another reason not to buy from the DIY shops is this, Do you plan to charge for computer diagnostics? AZ & AAP do free "code scans" and essentially tell (maybe not literally but by their actions) that yours and my skill, knowledge and $1000's of test equipment is worthless. Because they can scan that Ford and pull an EGR Flow Out of Range code and sell the customer an EGR valve, and only charge them for the part! Sure, you and I know it won't fix it, but the customer now thinks that your time and equipment isn't worth the doggy-doo they stepped in this morning. Or how 'bout the customer with the hard start, black exhaust, and Fuel System Too Rich codes that needs an oxygen sensor? Sure we know it's getting fuel that the computer can't compensate for, but it needs and oxygen sensor because the experts, I mean, " the guy at AZ told me so."

 

We could all go on and on about all the misdiagnosed cars from the DIY stores selling parts but you get the point. Support those who will support you. Good luck and be prepared for your shop to own you for a few years.

Posted

Full disclosure here, I am a NAPA AutoCare Center affilliate shop so I use NAPA parts predominantly but I have learned what parts I wish to source elsewhere too. As for quality, like most have said, quality has come up a little at the DIY stores and has fallen across the board, even with OE, with so much made in China. But I have online access to NAPA ProLink, a local independent parts store and Autozone.com (It's true the commercial price is the OTC/DIY price) and I find AZ is almost always more than my cost at the other two. Radiators especially, my cost from AZ is almost list or more than at NAPA sometimes. Only time and experience will tell you where you are comfortable getting parts from. Most customers I believe will have less respect for you if you are using AZ or AAP parts than if you use more traditional "professional" parts.

 

When I first opened I used Advanced for a few jobs because I knew the manager there. One car, the "Lifetime" alternator went out 28 days after installation. I got the part replaced right away, I had to wait three months for the labor credit. Do you know how much it was? $20.00, no diag tiime, no consideration for the 1.2 hrs book time, just $20.00 because they pay $25.00 an hour and use their book. Another car I put pads & rotors front and rear and rear calipers on it. A couple months later she complains of a squeal that I traced down to a large metallic chunk in one pad that had deeply scored the rotor. I spend a lot of time cleaning my brake parts and applying grease where appropriate so I don't get noise. I went back through this car and even applied the sticky Disc Brake Quiet to no avail. They replaced the pads and one rotor and finally paid me $25.00 for pad replacement only. Then this same car came back six months later with a grinding in the rear. One pad had delaminated and the lining fell out. Remember these were new calipers. When I called to inquire if the pads would be honored for warranty since one was missing the lining and the remaining three had 90% or better left. I was told "No there must be a defect with other brake parts." NEVER will I buy from Advanced again.

 

Like DwayneP wrote, once you get an account set up your prices at the more professional stores will drop. And with volume they will drop further. Keep on top of your stores though. NAPA, not the local store will come in and "reset" my pricing because I have lower volume since I'm a one man show. The store usually catches it but I have to ask from time to time.

 

Another reason not to buy from the DIY shops is this, Do you plan to charge for computer diagnostics? AZ & AAP do free "code scans" and essentially tell (maybe not literally but by their actions) that yours and my skill, knowledge and $1000's of test equipment is worthless. Because they can scan that Ford and pull an EGR Flow Out of Range code and sell the customer an EGR valve, and only charge them for the part! Sure, you and I know it won't fix it, but the customer now thinks that your time and equipment isn't worth the doggy-doo they stepped in this morning. Or how 'bout the customer with the hard start, black exhaust, and Fuel System Too Rich codes that needs an oxygen sensor? Sure we know it's getting fuel that the computer can't compensate for, but it needs and oxygen sensor because the experts, I mean, " the guy at AZ told me so."

 

We could all go on and on about all the misdiagnosed cars from the DIY stores selling parts but you get the point. Support those who will support you. Good luck and be prepared for your shop to own you for a few years.

Thaks you for your input all this is much as I expected.Can I get a hint from you on brake pads?I need to be competable but I don't want problems.And if you have any sugestions for tune up parts wires and plugs?thers so many options.

  • 2 months later...

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
  • Available Subscriptions

  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
  • Similar Topics

    • By carmcapriotto
      Thanks to our Partners,
      RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee.
      App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”
      Dive into actionable marketing strategies for April with hosts Brian Walker and Caroline Legrand in this episode of the "Marketing by the Months" series. From leveraging Spring Car Care Month to hosting car care clinics, you’ll uncover creative ways to educate customers, build trust, and grow your auto repair shop.
      This episode dives into turning quirky national days like National 4x4 Day into engaging social media content and using VEDA (Video Every Day in April) to showcase your shop’s personality and expertise on camera. Plus, explore strategies to capitalize on tax refund promotions and seasonal maintenance trends that help bring in springtime traffic.
      Tune in now to discover actionable tips and fresh ideas to make your April marketing a success. Don’t miss this chance to fill your bays and grow your Shop!
      Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
      Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.com
      Lagniappe (Books, Links, Other Podcasts, etc)
      https://www.daysoftheyear.com   
      https://www.nationaldaycalendar.com/ 
      https://shopmarketingpros.com/ep-118-doing-video-every-day-for-a-month/ - Doing Video Every Day For A Month
      https://shopmarketingpros.com/how-doing-video-every-day-can-transform-your-auto-repair-shops-marketing-strategy/ 
      Show Notes with Timestamps
      Introduction to April Marketing (00:00:10)  The hosts introduce the episode and discuss the focus on marketing strategies for April. Spring Car Care Month (00:02:43)  April is highlighted as Spring Car Care Month, emphasizing vehicle maintenance and customer education. Car Care Clinics (00:03:11)  Hosts suggest hosting car care clinics to engage customers and educate them about vehicle maintenance. Vida: Video Every Day in April (00:04:55)  Discussion on the importance of video marketing and committing to daily video creation for engagement. Celebrating National Pickleball Month (00:07:44)  Hosts encourage engaging posts related to National Pickleball Month, even if not directly automotive. Honoring EMS Week (00:08:12)  Discussing ways to celebrate and honor first responders during EMS Week with discounts or special offers. Tax Return Promotions (00:09:55)  Promoting services around tax returns, encouraging customers to invest in vehicle maintenance with their refunds. April Fool's Day Marketing (00:10:48)  Ideas for fun social media posts and jokes to engage customers on April Fool's Day. National Ride Your Horse to a Bar Day (00:14:09)  Hosts humorously discuss the quirky holiday and encourage creative marketing ideas around it. National 4x4 Day (April 4) (00:14:45)  Celebration ideas for off-road enthusiasts and engaging posts for customers. World Rat Day (April 4) (00:15:18)  Discussion on celebrating the impact of rats on auto repairs. National Rita Roadmap Day (April 5) (00:16:12)  A fun take on roadmap reading skills among staff. International Pillow Fight Day (April 5) (00:16:27)  Humorous suggestions for a pillow fight as social media content. National Grilled Cheese Sandwich Day (April 12) (00:17:05)  Ideas for a grilled cheese challenge at the shop. State Pride Days (April) (00:17:28)  Encouragement to celebrate local state days and community engagement. Tax Day and National That Sucks Day (April 15) (00:18:08)  Creative marketing ideas related to tax day and repairs. National Auctioneers Day (April 17) (00:19:08)  Fun activities like staff auctioneering for customer engagement. Easter (April 20) (00:19:40)  Ideas for Easter celebrations and community involvement. Girl Scout Leaders Day and Earth Day (April 22) (00:20:24)  Promoting community ties with Girl Scouts and environmental awareness. Clean Comedy Day (April 28) (00:21:38)  Encouraging clean jokes and humor among staff. Viral Video Day (April 29) (00:22:17)  Encouragement to create engaging videos for social media. April Showers Bring May Flowers (00:23:38)  Marketing strategies related to spring maintenance and vehicle care.
      How To Get In Touch
      Group - Auto Repair Marketing Mastermind
      Website - shopmarketingpros.com 
      Facebook - facebook.com/shopmarketingpros 
      Get the Book - shopmarketingpros.com/book
      Instagram - @shopmarketingpros 
      Questions/Ideas - [email protected] 
      Thanks again for listening to The Auto Repair Marketing Podcast on Aftermarket Radio Network. There are some other great shows on the network and you can find them at AftermarketRadioNetwork.com or on your favorite podcast listening apps like Spotify, Apple Podcasts, Google Podcasts, and many others


      Tune in for another episode next week. Until then, go fill those bays!
      Talking Points


      General Topics for April:
      April showers bring may flowers - wiper blades, Aquapel, tires Continuing the theme from March Spring maintenance and cleaning Pot holes - winter damage Change back to summer tires Continue with the tax refund talk
      Days of the Year - Monthly Themes
      April is the first of the two National Car Care Months VEDA - Video Every Day in April


      Days of the Year - Weekly Themes
      National EMS Week


      Days of the Year - Daily Themes
      4/1 April Fools Day 4/2 National Ride Your Horse to a Bar Day 4/3 National Burrito Day 4/4 World Rat Day ⅘ International Pllow Fight Day ⅘ National Read a Road Map Day 4/12 National Grilled Cheese Sandwich Day 4/15 National That Sucks Day 4/17 National Auctioneers Day 4/20 Easter 4/22 National Jelly Bean Day 4/28 Clean Comedy Day 4/29 Viral Video Day














      Aftermarket Radio Network
      Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion
      Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.
      The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.
      Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
      Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.
      The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
      Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/
      Check out their podcast here: https://autorepairmarketing.captivate.fm/
      If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
      In the 200th episode of "The Weekly Blitz," Coach Chris Cotton marks a significant milestone for the podcast by taking a moment to reflect on the journey over the past year. He shares personal anecdotes that resonate with the audience, including a heartfelt update on Kimberly, who made the selfless decision to donate a kidney to her brother, highlighting the profound impact of family and generosity.
      Chris delves into key topics that are crucial for auto repair shop owners, offering insights and advice that are both practical and forward-thinking. One of the main discussions revolves around the concept of adopting a four-day workweek. He explores the potential benefits this can bring, such as improved work-life balance for employees, increased productivity, and enhanced job satisfaction, while also addressing the challenges and considerations that come with implementing such a change.
      Another focal point of the episode is the distinction between commitment and mere interest. Chris emphasizes that true success in business requires a deep commitment, rather than just a passing interest. He encourages shop owners to fully dedicate themselves to their goals and to cultivate a mindset that prioritizes long-term success over short-term gains.
      The benefits of business coaching are also highlighted, with Chris advocating for the value of having a mentor or coach to guide business owners through the complexities of running an auto repair shop. He shares how coaching can provide clarity, accountability, and strategic direction, ultimately leading to more effective decision-making and business growth.
      Throughout the episode, Chris underscores the importance of professionalism within the industry. He stresses that maintaining high standards of professionalism not only enhances the reputation of individual shops but also elevates the industry as a whole.
      In addition, he encourages listeners to take advantage of the marketing resources offered by the podcast's sponsor, Shop Marketing Pros. He explains how utilizing these resources can help shop owners effectively reach their target audience, build their brand, and drive business success.
      Overall, the episode serves as both a retrospective on the past year's achievements and a motivational message aimed at inspiring business improvement. Chris Cotton's insights and stories provide valuable lessons and encouragement for auto repair shop owners looking to elevate their businesses to new heights.
      Introduction to the Podcast (00:00:11)
      Overview of the podcast's purpose and the value it offers to auto repair businesses. Celebrating Episode 200 (00:01:08) Kimberly's Kidney Donation (00:02:06) Highlighting Episode 164 - Unlocking Greatness (00:04:21) Highlighting Episode 170 - Four Day Workweek (00:05:24) Preparing for 2025 (00:07:42) Highlighting Episode 172 - Commitment vs. Interest (00:08:46) Highlighting Episode 175 - The Pumpkin Patch (00:09:58) Highlighting Episode 180 - Profit First (00:11:11) Highlighting Episode 185 - Mom and Pop Shops (00:12:00) Highlighting Episode 186 - Coached vs. Uncoached (00:12:46) Highlighting Episode 187 - Project Alpha (00:13:05) Highlighting Episode 189 - Impact of Politics (00:13:55) Highlighting Episode 192 - Self-Obstruction (00:14:20) Highlighting Episode 193 - Being the Best Shop (00:14:46) Highlighting Episode 197 - Chris's Favorite Things (00:15:30) Looking Ahead to Episodes 201 and 202 (00:15:50)
      Connect with Chris:
      [email protected]
      Phone: 940.400.1008
      www.autoshopcoaching.com
      Facebook: https://www.facebook.com/
      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae


      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
      Click to go to the Podcast on Remarkable Results Radio
    • By marxautocenter

      Premium Member Content 

      This content is hidden to guests, one of the benefits of a paid membership. Please login or register to view this content.

    • By carmcapriotto
      Thank you to our friends at RepairPal for providing you this episode. RepairPal’s Certified
      Network of shops are trusted by millions of customers each month. Learn more at
      RepairPal.com/shops
      Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.com
      Are your customers getting the right first impression of your shop? In this episode, Brian and Kim Walker explore how to make every touchpoint count, from your website and Google Business Profile to your waiting area and phone calls.
      With personal stories and practical tips, they’ll guide you through the customer journey, sharing ways to improve everything from cleanliness to communication. You’ll even hear about Kim’s checklist for first impressions and why small details—like a fresh-smelling lobby or updated photos—make a big impact.
      Get ready to see your shop through fresh eyes and take steps to leave a lasting impression. Tune in now!
      Thank you to our friends at RepairPal for providing you this episode. RepairPal will help you
      grow your auto business and you can learn more at RepairPal.com/shops. 
      Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.com
      Lagniappe (Books, Links, Other Podcasts, etc)
      https://www.autoops.com/ - Online Scheduling for Auto Shops
      https://shopmarketingpros.com/ep-131-branding-your-shop-as-a-concierge-auto-repair-shop/ - Branding Your Shop As A Concierge Auto Repair Shop
      https://shopmarketingpros.com/ep-108-part-4-a-service-advisors-take-on-customer-retention-with-michael-doherty/ - Part 4 – A Service Advisor’s Take on Customer Retention with Michael Doherty
      https://remarkable.com/ - Remarkable notebook
      Show Notes with Time Stamps
      Introduction to the Podcast (00:00:01)  The podcast episode begins with an introduction to the Auto Repair Marketing Podcast.   Welcome and Topic Introduction (00:00:10)  Brian Walker welcomes listeners and introduces the topic of making great first impressions in auto repair.  Secret Shopper Concept (00:01:03)  Kim discusses the idea of offering secret shopper services to evaluate first impressions in auto repair shops.   Frog in Boiling Water Analogy (00:01:20)  Brian uses an analogy about a frog in boiling water to illustrate how business owners can overlook issues.   Personal Experience with Shop Cleanliness (00:02:26)  Kim shares a personal story about noticing cleanliness issues in her shop after sitting on the floor.   Origin of the Episode's Topic (00:03:13)  Kim explains that the episode's topic originated from a class she taught about hosting events in auto repair shops.   Creating a First Impression Checklist (00:04:08)  Kim mentions her intention to create a first impression checklist based on customer journey insights.   Importance of Online Presence (00:04:51)  Discussion shifts to how potential customers first experience a business online, including websites and Google profiles.   The Grunt Test (00:06:39)  Brian explains the "grunt test," where a stranger should easily understand what a website is about.   Evaluating Website Impressions (00:08:04)  Kim emphasizes the importance of assessing what feelings a website evokes in potential clients.   Social Media's Role in First Impressions (00:10:12)  The conversation covers how social media contributes to first impressions and customer perceptions.   Content Strategy and Audience Alignment (00:12:08)  Brian shares a client's unconventional marketing strategy and the importance of aligning content with audience expectations.   Google Business Profile Importance (00:12:59)  Kim highlights the significance of maintaining an accurate and complete Google Business Profile for attracting customers.   Customer Experience in a Hurry (00:14:01)  Kim discusses how potential customers often search for auto repair services quickly, emphasizing the need for accurate information. Improving Waiting Area Appearance (00:15:02)  Discusses the importance of updating photos of the waiting area to enhance customer impressions. The Importance of Phone Etiquette (00:15:38)  Emphasizes listening to phone calls to ensure service advisors are friendly and professional. First Impressions Over the Phone (00:16:38)  Highlights how the tone and manner of answering calls can significantly impact first impressions. Customer Experience During Calls (00:17:18)  Explores the importance of a welcoming greeting and attentive service during phone interactions. Listening to Recorded Calls (00:19:22)  Encourages shop owners to review recorded calls to improve customer service quality. Customer Experience in Shops (00:21:36)  Discusses a personal anecdote about poor customer service and its impact on first impressions. Evaluating Online Scheduling Experience (00:24:26)  Stresses the importance of user-friendly online scheduling systems for customer satisfaction. Drive-By Assessment of Shop Appearance (00:26:23)  Encourages shop owners to evaluate their business from a customer's perspective for first impressions. Parking Lot and Vehicle Presentation (00:27:27)  Discusses the significance of a tidy parking lot and appropriate vehicles for attracting customers. Signage and Branding Consistency (00:29:03)  Highlights the importance of maintaining updated and clear signage to reflect the brand accurately. The Story of the Old Shop (00:29:52)  Brian shares a humorous anecdote about visiting an old shop and its rundown appearance. The Importance of Cleanliness (00:30:46)  Discussion about how exterior cleanliness impacts first impressions in auto repair shops. Creating a Welcoming Atmosphere (00:31:27)  Kim emphasizes the significance of the waiting area’s atmosphere and sensory experiences for customers. Sensory Experiences Matter (00:31:47)  Exploration of how smell and touch affect customers' perceptions in an auto repair shop. Comparing Experiences (00:34:29)  Kim discusses how customers compare their experiences to other businesses like Chick-fil-A. Details Matter (00:35:28)  Highlighting the importance of small details in creating a positive customer experience. Creating a Family-Friendly Environment (00:36:55)  Discussion on accommodating families and making kids feel welcome in the shop. Comfort in the Waiting Area (00:38:39)  Brian stresses the need for comfortable seating and a welcoming environment for customers. Responsibility for Cleanliness (00:39:23)  Discussion on who is responsible for maintaining cleanliness in the shop. Bathroom Cleanliness (00:40:20)  A personal story about the poor state of a customer-facing bathroom and its impact. Thoughtful Amenities (00:41:24)  Kim talks about providing thoughtful amenities for female customers in the bathroom. Impression of Cleanliness (00:43:19)  Discussion on the importance of maintaining high standards of cleanliness in customer-facing areas. Shop Area Cleanliness (00:44:11)  Importance of maintaining a bright, clean, and organized shop environment for clients and staff. Efficient Shop Layout (00:45:02)  Discusses the necessity of an efficient layout to enhance workflow and client experience. Client Interaction (00:46:05)  Emphasizes tailoring conversations with clients based on their vehicle ownership goals. Permission for Inspections (00:47:58)  Importance of asking for permission to perform inspections to enhance client trust and experience. Client Follow-Up (00:48:59)  Discusses the significance of following up with clients post-service to ensure satisfaction. Team Appearance (00:49:48)  Highlights how professional attire of staff can impact first impressions on clients. Importance of First Impressions (00:50:45)  Stresses that consistent positive impressions lead to long-term client relationships and referrals. Final Thoughts and Checklist (00:50:46)  Introduction of a PDF checklist for staff to enhance awareness of shop cleanliness and organization.
      How To Get In Touch
      Group - Auto Repair Marketing Mastermind
      Website - shopmarketingpros.com 
      Facebook - facebook.com/shopmarketingpros 
      Get the Book - shopmarketingpros.com/book
      Instagram - @shopmarketingpros 
      Questions/Ideas - [email protected]
      Click to go to the Podcast on Remarkable Results Radio
    • By Changing The Industry
      Episode 201 - Revolutionizing Auto Tech Training With Today's Class


  • Our Sponsors



×
×
  • Create New...