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Posted

This article is interesting and to be honest I have mixed emotions about.

What do you think?

 

Link:

http://autos.aol.com/article/fluid-flush-fallacy/

 

Article:

 

If you take your car to a shop for a routine oil change you have a high probability of being told your car needs one or more of its critical fluids flushed, changed or serviced. This started originally at the quick-lube shops and spread to the whole auto repair industry, including the dealers.

 

Part of the reason is technology. New machines have made it possible in most cases to change the fluids quickly and easily, or so the sellers of the machines say. But the real driving force is profitability.

 

Today I'm changing a timing belt and water pump on a Dodge Caravan. It will take all of five hours of bay time, a lot of parts and a lot of potential liability. In half the time I could do a series of flushes with little effort or liability and make much more profit. Since most people, mechanics and shop owners included, respond to economic incentives, it is coming to pass that every car going to every shop needs every fluid flushed every day.

 

In short, what is really being flushed is your wallet. It is straining the credibility of an industry that rightly or wrongly has always had credibility problems.

 

The Four Flushes

 

 

Old-timers from the '50s, '60s and '70s always knew it was a good idea to periodically drain the radiator, put a bottle of flush chemical and water in, run it a half-hour then wash it out again with plain water before refilling it with the proper mix of antifreeze and distilled water. Or if you wanted to do a really nice job you could cut one of those plastic flush tees from a Prestone flush kit into the heater hose, allowing you to hook a garden hose up and run a continuous flush.

 

Now these old-timers are being told their transmission fluid, power steering fluid, and who knows what else must be flushed on a yearly, monthly, or even daily regimen. Strangely, their '77 Olds Cutlass managed to run 180,000 miles without all this attention.

 

Now don't get me wrong. I am in favor of changing most fluids at 30, 60, and 90,000-mile intervals, regardless of what the owner's manual says. But that is not what's happening. These services are being oversold to a degree that is bound to damage the reputation of our industry to the net result that consumers will not believe any of us, even when we are telling the truth.

 

The Rundown

 

 

Let's start with the automatic transmission -- the most frequently flushed fluid besides the radiator. The advent of the transmission fluid exchange machine was a great step. In the past, automatic transmission fluid could only be changed by removing the transmission oil pan, which only holds three to six of the eight to 10 quarts in the transmission. The second you started the car, the new fluid mixed with the old, eliminating much of the benefit of the service.

 

The fluid exchange machine, which some people choose to call a flush machine, cuts into the transmission cooler line at the radiator. As the car runs, old fluid goes out into the waste tank while new fluid is simultaneously pumped in. If the shop is really thorough, the car is lifted and actually driven through all the gears while the exchange is taking place. And if the service is done properly, the transmission oil pan still has to be removed and cleaned and the filter replaced -- a solid hour and a half of work. So if a quick-lube shop is offering it to you in 35 minutes, something's not being done.

 

Now, as to checking the dipstick for color or smell to determine if your fluid needs to be changed: At the extremes (not changed for 100,000 miles or changed yesterday), you can tell. But as far as whether it was changed 3,000 miles ago or 20,000 miles ago, no one can know, and if they say they can, they are lying.

 

Power steering fluid in general is not listed in most maintenance schedules as needing periodic replacement, although there are some exceptions. But we have a machine for that now too, so expect to be told you need your power steering fluid flushed. Look, if every three to five years (45,000 to 60,000 miles) you change your power steering fluid, that's not a bad idea. And replacing it with synthetic fluid, if allowable, is even better. But you certainly don't need to do it yearly or even every two years.

 

Brake fluid lives in a sealed environment because exposure to moisture will ruin it. No one ever dreamed of messing with it until Hondas became popular, and Honda for some reason does call for brake fluid replacement. Now we have (you guessed it), a brake fluid flush machine. If your factory manual calls for it, by all means, change your brake fluid. Other than that, leave it alone unless you are having brake repairs done, in which case changing it may not only make sense but be necessary if the hydraulic system has been compromised.

 

It is not enough that you are changing your oil every 3,000 miles. Now when you go for your oil change they want to hook up a motor flush machine to clean your oil system out. Strange, my '63 Valiant didn't need that. Look, this goes under the category "If you need it, it won't help" -- and thus sales are being encouraged on vehicles that really don't need it. If an oil system is dirty enough to have deposits of sludge forming, you're only going to get the sludge out by removing the valve covers and oil pan and scraping it out. Any stirring up of the stuff without removing it is likely to do more harm than good.

 

Stocking Stuffers

 

 

I had an oil-change guy who lasted about a month. Every time a truck or sport-utility vehicle came in (the only vehicles left with a classic differential), he would call me over, waving his finger at me after having dipped it in the differential oil, saying "it needs a differential service," as if he who barely knew how to open a hood would know. Evidently it was a service heavily pushed at his last place of employ.

 

On a military 6x6 doing heavy duty in Iraq, differential oil needs constant attention. On a domestic SUV whose only off-road experience is driving onto the grass at the soccer field, just follow the owner's manual or change the fluid every 60,000 miles. The exception would be if you tow things or if you submerge the differential by backing a boat into the water.

 

Oh, and the transfer case fluid need only be changed at the required mileage or 60,000 miles.

 

Avoid the Wallet Flush

 

 

The easiest way to avoid having your wallet flushed is to try to stay with one shop that you trust, and keep good records. Now I know that even my best customers occasionally go elsewhere for an oil change when my shop is not convenient. So if you find yourself in a strange shop being told that the very lives of your children depend on your getting a particular service at that moment, just walk away.

 

Well, actually, that would be a tough one. But a new customer is often viewed as fresh meat, since all their existing customers have been flushed into the next galaxy. The harder the sell, the more you must resist. And believe me, the sell can be pretty rough. They can come at you with test tubes of fluid samples, and with pH strips whose color change indicates you are seconds from disaster (all provided by the flush machine manufacturers). Even my sister-in-law, whose toughness and command of Arabic swear words sent Egyptian border guards scurrying for cover, succumbed once.

 

And to the people in my industry, the owners and shop managers, I say, "What is it going to take? Another '60 Minutes' or 'Nightline' exposé where they go shop to shop and find out how many flushes they need after chemically certifying the fluids as new? Do you know how tough business is gonna be after that happens? Try thinking a little farther ahead than next week's bonus check."

 

Doug Flint owns and operates Tune-Up Technology, a garage in Alexandria, Va.

Posted

This article is interesting and to be honest I have mixed emotions about.

What do you think?

 

Link:

http://autos.aol.com...-flush-fallacy/

 

Article:

 

If you take your car to a shop for a routine oil change you have a high probability of being told your car needs one or more of its critical fluids flushed, changed or serviced. This started originally at the quick-lube shops and spread to the whole auto repair industry, including the dealers.

 

Part of the reason is technology. New machines have made it possible in most cases to change the fluids quickly and easily, or so the sellers of the machines say. But the real driving force is profitability.

 

Today I'm changing a timing belt and water pump on a Dodge Caravan. It will take all of five hours of bay time, a lot of parts and a lot of potential liability. In half the time I could do a series of flushes with little effort or liability and make much more profit. Since most people, mechanics and shop owners included, respond to economic incentives, it is coming to pass that every car going to every shop needs every fluid flushed every day.

 

In short, what is really being flushed is your wallet. It is straining the credibility of an industry that rightly or wrongly has always had credibility problems.

 

The Four Flushes

 

 

Old-timers from the '50s, '60s and '70s always knew it was a good idea to periodically drain the radiator, put a bottle of flush chemical and water in, run it a half-hour then wash it out again with plain water before refilling it with the proper mix of antifreeze and distilled water. Or if you wanted to do a really nice job you could cut one of those plastic flush tees from a Prestone flush kit into the heater hose, allowing you to hook a garden hose up and run a continuous flush.

 

Now these old-timers are being told their transmission fluid, power steering fluid, and who knows what else must be flushed on a yearly, monthly, or even daily regimen. Strangely, their '77 Olds Cutlass managed to run 180,000 miles without all this attention.

 

Now don't get me wrong. I am in favor of changing most fluids at 30, 60, and 90,000-mile intervals, regardless of what the owner's manual says. But that is not what's happening. These services are being oversold to a degree that is bound to damage the reputation of our industry to the net result that consumers will not believe any of us, even when we are telling the truth.

 

The Rundown

 

 

Let's start with the automatic transmission -- the most frequently flushed fluid besides the radiator. The advent of the transmission fluid exchange machine was a great step. In the past, automatic transmission fluid could only be changed by removing the transmission oil pan, which only holds three to six of the eight to 10 quarts in the transmission. The second you started the car, the new fluid mixed with the old, eliminating much of the benefit of the service.

 

The fluid exchange machine, which some people choose to call a flush machine, cuts into the transmission cooler line at the radiator. As the car runs, old fluid goes out into the waste tank while new fluid is simultaneously pumped in. If the shop is really thorough, the car is lifted and actually driven through all the gears while the exchange is taking place. And if the service is done properly, the transmission oil pan still has to be removed and cleaned and the filter replaced -- a solid hour and a half of work. So if a quick-lube shop is offering it to you in 35 minutes, something's not being done.

 

Now, as to checking the dipstick for color or smell to determine if your fluid needs to be changed: At the extremes (not changed for 100,000 miles or changed yesterday), you can tell. But as far as whether it was changed 3,000 miles ago or 20,000 miles ago, no one can know, and if they say they can, they are lying.

 

Power steering fluid in general is not listed in most maintenance schedules as needing periodic replacement, although there are some exceptions. But we have a machine for that now too, so expect to be told you need your power steering fluid flushed. Look, if every three to five years (45,000 to 60,000 miles) you change your power steering fluid, that's not a bad idea. And replacing it with synthetic fluid, if allowable, is even better. But you certainly don't need to do it yearly or even every two years.

 

Brake fluid lives in a sealed environment because exposure to moisture will ruin it. No one ever dreamed of messing with it until Hondas became popular, and Honda for some reason does call for brake fluid replacement. Now we have (you guessed it), a brake fluid flush machine. If your factory manual calls for it, by all means, change your brake fluid. Other than that, leave it alone unless you are having brake repairs done, in which case changing it may not only make sense but be necessary if the hydraulic system has been compromised.

 

It is not enough that you are changing your oil every 3,000 miles. Now when you go for your oil change they want to hook up a motor flush machine to clean your oil system out. Strange, my '63 Valiant didn't need that. Look, this goes under the category "If you need it, it won't help" -- and thus sales are being encouraged on vehicles that really don't need it. If an oil system is dirty enough to have deposits of sludge forming, you're only going to get the sludge out by removing the valve covers and oil pan and scraping it out. Any stirring up of the stuff without removing it is likely to do more harm than good.

 

Stocking Stuffers

 

 

I had an oil-change guy who lasted about a month. Every time a truck or sport-utility vehicle came in (the only vehicles left with a classic differential), he would call me over, waving his finger at me after having dipped it in the differential oil, saying "it needs a differential service," as if he who barely knew how to open a hood would know. Evidently it was a service heavily pushed at his last place of employ.

 

On a military 6x6 doing heavy duty in Iraq, differential oil needs constant attention. On a domestic SUV whose only off-road experience is driving onto the grass at the soccer field, just follow the owner's manual or change the fluid every 60,000 miles. The exception would be if you tow things or if you submerge the differential by backing a boat into the water.

 

Oh, and the transfer case fluid need only be changed at the required mileage or 60,000 miles.

 

Avoid the Wallet Flush

 

 

The easiest way to avoid having your wallet flushed is to try to stay with one shop that you trust, and keep good records. Now I know that even my best customers occasionally go elsewhere for an oil change when my shop is not convenient. So if you find yourself in a strange shop being told that the very lives of your children depend on your getting a particular service at that moment, just walk away.

 

Well, actually, that would be a tough one. But a new customer is often viewed as fresh meat, since all their existing customers have been flushed into the next galaxy. The harder the sell, the more you must resist. And believe me, the sell can be pretty rough. They can come at you with test tubes of fluid samples, and with pH strips whose color change indicates you are seconds from disaster (all provided by the flush machine manufacturers). Even my sister-in-law, whose toughness and command of Arabic swear words sent Egyptian border guards scurrying for cover, succumbed once.

 

And to the people in my industry, the owners and shop managers, I say, "What is it going to take? Another '60 Minutes' or 'Nightline' exposé where they go shop to shop and find out how many flushes they need after chemically certifying the fluids as new? Do you know how tough business is gonna be after that happens? Try thinking a little farther ahead than next week's bonus check."

 

Doug Flint owns and operates Tune-Up Technology, a garage in Alexandria, Va.

 

 

Great post, it really puts things into perspective. The one thing you didn't mention is the "why" change fluids more often on todays wonders of technology. Machine tolerances... with the advent of the so called "0" weight oils to allow a smooth oil flow in today's engines the tolerance they have on oil sludge is a higher concern.

 

But, it may take a 60 minutes documentary to show the good and the bad. By far the most important thing... educating the customer... and that oil change guy.... (me included) Nothing remains the same, and change is what keeps us on our toes.

 

Next thing you know we'll have our own ultrasound machine to examine the inside of an engine... LOL

Posted

I have to say, I'm not a fan of the "flush", but it does make sense to change the fluids he mentions. He's not exactly telling the truth either about that '77 Cutlass running 180k without needing any of these fluid changes. In that 180k that car probably went through 1 or 2 power steering pumps, a timing chain or 2, a master cylinder, a few wheel cylinders, power steering gearbox, a transmission clutch or 2, etc.... At the time those components were replaced you got a "fluid flush", not by some machine, but by the shear fact that the system was opened up to the environment and all fluid was drained. I have the biggest problem with the transmission flush. The problem is, the service is performed and the pan is not droppped to change the filter. If you are going to do a flush properly, change the filter too.

Brake fluid absolutely absorbs moisture and will corrode the internals of the ABS pump, wheel cylinders, calipers and brake lines. A pressure bleed will get new fluid with no moisture in it into the system. Not a bad idea, at least up north here. Now, this doesn't mean i am going to sell every customer on a fluid change (I don't own any flush equipment other than a pressure brake bleeder). But there are some vehicles that come in with obviously neglected fluids that could benefit from changing them.

I often wonder if people like him would ask to have the old fluid put back in after he had a component replaced because "the old fluid is just fine". If it is not at all important to change the fluid, ever, then that should be just fine with him. Manufacturers make their recomendations based on a vehicle that they want to last 100k miles. After that, they don't care. If it makes it past the warranty then the manufacturer has done its job. The OEMs also look to be listed as the "lowest maintenance cost" over the life of the vehicle (again, 100k miles). Can't be the lowest maintenance cost if you are recomending fluid flushes every 30k miles.

Posted

I have read this article before and I have to tell you, it's misleading. How can anyone paint every situation with the same brush? The only thing that I am not a fan of is the use of the term "flush".

 

We don't flush the engine oil at every oil service, do we? We change the oil as part of the required maintenance. Potentially every fluid can break down and if it does, it should be changed, just like oil or coolant. But I will not hesitate for a moment and recommend the replacement of any fluid that I see in my professional judgment needs changing.

 

If a customer was stuck in the snow and overheated his transmission and the fluid smelled burnt, would you recommend replacing it? Of course you would!

If you were replacing rear wheel cylinders and the brake fluid looked like mud, would you recommend replacing the brake fluid? Of course you would.

I don't like people who pass judgment on the ENTIRE industry because of a few bad apples.

Another thing, when I started in the early 19701's it was rare that a car reached 100,000 miles. Now people expect their cars to go over 200k. Well how are you going to reach 200k without preventive maintenance?

 

AND ONE MORE THING: You cannot go by the glove box manual, becuase there is nothing in there. The car maker does not want you to maintain your car, it will last too long if you did. The car maker wants to sell you another car. SO....who do you trust?

 

I feel like Nixon when I say this…but, I am not a crook just because I recommend fluid changes.

 

Can someone please write a positive article about us…just once!

 

 

Working on it Joe.... I'm working on it. Might even send it out for publication...

Posted

You are absolutely right Joe. That's what I was trying to say. Why does the whole automotive profession get painted with the broadest stroke?

Posted (edited)

You are absolutely right Joe. That's what I was trying to say. Why does the whole automotive profession get painted with the broadest stroke?

 

 

Dewayne, a lot of times it's because we all are guilty of thinking of ourselves as individuals, or better put independents. The word Independent should... in my book... only refer to the style or type of business that is outside of the dealership programs. Not the individuality of the independent business. Those individuals out there that give the profession a bad name is what I believe we are trying to erase with ASO... and for that matter a lot of the other organizations out there. Once, if ever, we as a collective of indepedents make it known how the true business ethics applies to the majority and not the minority of repair shops out there... well, then... we can possible see an end to the so called... "label" Individuals are mechanics... Independents are OUR group...

 

This is just a small part of the story I'm working on now. Later Gonzo

Edited by Gonzo
Posted

Dewayne, a lot of times it's because we all are guilty of thinking of ourselves as individuals, or better put independents. The word Independent should... in my book... only refer to the style or type of business that is outside of the dealership programs. Not the individuality of the independent business. Those individuals out there that give the profession a bad name is what I believe we are trying to erase with ASO... and for that matter a lot of the other organizations out there. Once, if ever, we as a collective of indepedents make it known how the true business ethics applies to the majority and not the minority of repair shops out there... well, then... we can possible see an end to the so called... "label" Individuals are mechanics... Independents are OUR group...

 

This is just a small part of the story I'm working on now. Later Gonzo

 

 

 

I too have seen the articles in other publications the last few weeks, it obviously has a consumer flavor to it. As I see it we have two options, live with it an don't complain, or personally get involved and do something. I love the idea of Gonzo writing an article to vent the shops side of this but be sure to include a real solution.

 

Actually all the arguments on both sides of this fence could easily be addressed and quelled if the shops/owners/technicians religiously used fluid testing products already approved by MAP, BAR, SAE, OEM's and Vehicle Manufacturers.

 

How can we keep letting our industry get beat up, when the solution is right at our finger tips.

 

 

If you test a vehicle regularly and show the results to the customer month after month, there is no way they are going to think service centers are ripping them off. They will have seen the fluid change with there own eyes and if they still do not think they need a fluid exchange, then they deserve the inevitable trail of broken parts that will follow.

 

I teach this everywhere I go, fluid testing is the only way to know what condition a specific vehicle's fluid is in. It can't be found in the glove box manual, it can't be found on the end of Goobers finger stuck in diff oil, it can't be found in a Dab a Lube plastic comparator tool, it can't be determined be smelled, it can't be decided by looking at how dark it is, etc, etc, etc. I must be tested or we will forever remain in the cave man times.

 

Sorry to be blunt, but I can't believe an owner or tech has the gall to say they don't need test products in their shop or that they don't think they work. Do they think they don't need to do a blood test to determine their cholesterol level, or need an xray to see if they have a broken bone after a fall? Come on, the tests we now have available took decades to develop and millions of dollars to bring to market place. There is no question they work and are accurate, they have been certified by all major controlling agencies.

 

Step up and start proving you are a professional and that you are able to accurately diagnosis a customers vehicle. Teach them that fluids do go bad in todays pressure cooker engine compartments. Use the three OE Approved fluid testing products available today and tomorrow you will be benefiting from the increased volume of flushes that will come your way. There is no easier close than the one the customer makes himself.

 

Thanks for your thoughts,

Gary

 

 

Here are the products and links to which I refer above. Please let me know if you have any questions on them, you can call me any time at 1(800) 266-4497. As always, GWR will offer special discounts on these essential tools to all members of the group.

 

www.FluidTesting.com

www.FluidRxtest.com

www.RadStrips.com

www.BrakeTestStrip.com

 

 

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  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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      Google Local Service Ads
      Show Notes with Timestamps
      Introduction to the Podcast (00:00:01)  The podcast begins with a welcome message from the host, Brian Walker. Guest Introduction (00:00:10)  Brian introduces co-host Kim and guest Doug DeLuca, owner of Boca Auto Fix. Overview of Boca Auto Fix (00:00:51)  Doug shares details about his auto repair shop, including its location and age. Hiring an Apprentice (00:01:09)  Doug discusses the recent hiring of an apprentice and the journey leading to this decision. Challenges in Hiring (00:02:13)  The speakers reflect on the difficulties shop owners face in finding and hiring young talent. Marketing Journey Begins (00:03:02)  Discussion shifts to Doug's initial marketing efforts and his involvement in content creation. Background in Technology (00:04:07)  Doug explains his previous technology background and how it influenced his approach to marketing. Learning SEO and Marketing (00:04:45)  Doug describes his self-taught journey in SEO and digital marketing after opening his shop. Realizing Marketing Needs (00:06:14)  Doug reflects on his initial assumptions about marketing and the reality of attracting customers. Understanding SEO Basics (00:08:09)  Doug shares his insights on SEO and the learning process involved in mastering it. Frameworks in Marketing (00:10:25)  The conversation explores the use of frameworks in both auto repair and marketing strategies. Adopting "They Ask, You Answer" (00:11:23)  Doug discusses his experience with the "They Ask, You Answer" philosophy in content creation. Writing Blogs for Customer Engagement (00:12:21)  Doug explains how he uses customer inquiries to create relevant blog content for his shop. Experience at a Quick Lube (00:13:29)  Doug shares his firsthand experience at a quick lube to highlight differences in service quality. Experience Comparison (00:14:06) Doug shares his experience of visiting a competitor's shop to understand customer perception and service quality. Proactive Client Advocacy (00:14:57) The team discusses the importance of guiding potential clients to the right service provider based on their needs. Sponsorship and Marketing Tools (00:16:13) Brian introduces RepairPal, highlighting its benefits for attracting new customers and building trust. Customer Loyalty Apps (00:17:51) Brian discusses the advantages of using App Fueled to create customer loyalty programs for auto repair shops. Incognito Visits (00:18:20) Doug talks about visiting a competitor's shop incognito to gain insights without revealing their identity. Collaboration Over Competition (00:19:09) The speakers explore the idea of referring customers to other shops and building relationships in the industry. Challenging Competition Norms (00:20:20) Brian reflects on inviting competitors to the podcast, emphasizing collaboration over traditional competition. Marketing Involvement (00:22:42) Doug explains the ad hoc nature of their marketing efforts and the role of social media in their strategy. Community Involvement (00:27:41) Doug shares their family's volunteer work and how it integrates with their business's social media presence. Engaging the College Market (00:28:51) Doug discusses how 30% of his clients are college students and their marketing strategies. Collaborating with Local Professors (00:31:18) Doug shares his experience working with a marketing professor for student analysis of his business. Challenges of Seasonal Demand (00:32:24) Discussion on the impact of seasonal changes on business demand and local marketing efforts. Starting with Marketing (00:34:02) Doug advises new shop owners to listen to podcasts and conduct online research for marketing. SEO as a Long-Term Strategy (00:35:08) Doug explains the importance of SEO and its long-term benefits for business growth. Understanding Competition (00:36:44) Doug emphasizes the need to analyze competition and not assume marketing strategies will work universally. The Importance of Data (00:39:08) Doug highlights the role of data in assessing marketing effectiveness and making informed decisions. Nuances of Market Dynamics (00:41:14) Discussion on how geographical and seasonal factors affect marketing strategies in auto repair. Client Avatar and Marketing Alignment (00:42:13) Doug explains the significance of understanding the ideal customer for effective marketing strategies.  Overcoming Diagnostic Fee Challenges (00:43:09) Discussion on how Doug has adjusted his approach to diagnostic fees to improve customer conversion. The Importance of Evaluation Fees (00:43:40) Discussion on the role of evaluation fees and their impact on shop maturity. Improving Customer Communication (00:44:09)  Insights on enhancing customer explanations regarding services and processes. Coaching and Competitive Analysis (00:45:03)  How coaching helped refine service policies and improve customer relations. Content Creation and Marketing Strategy (00:46:32)  The significance of creating content for customer engagement and marketing. Duck Duck Jeep Initiative (00:47:05)  Fun marketing strategy involving ducks to engage with the local Jeep community. Value of Customer Feedback (00:48:46)  Importance of understanding customer inquiries and improving service based on feedback. Contact Information for Doug DeLuca (00:49:29)   Doug shares how listeners can reach him for further inquiries.
      How To Get In Touch
      Join The Auto Repair Marketing Mastermind Group on Facebook
      Meet The Pros
      Follow SMP on Facebook
      Follow SMP on Instagram
      Get The Ultimate Guide to Auto Repair Shop Marketing Book
      Email Us Podcast Questions or Topics 
      Thanks again for listening to The Auto Repair Marketing Podcast on Aftermarket Radio Network. There are some other great shows on the network and you can find them at AftermarketRadioNetwork.com or on your favorite podcast listening apps like Spotify, Apple Podcasts, Google Podcasts, and many others
      Thanks to our Partners,
      RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee.
      App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”
      Aftermarket Radio Network
      Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion
      Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.
      The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.
      Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
      Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.
      The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
      The Aftermarket Radio Network: https://aftermarketradionetwork.com/
      Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/
      Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/
      Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/
      The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/
      The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/
      Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Thanks to our partners, NAPA TRACS and Promotive
      This week on Business by the Numbers, Hunt Demarest, CPA with Paar Melis and Associates, breaks down the latest market news and legislative updates that directly impact auto repair shop owners. From the return of the BOI (Beneficial Ownership Information) report to evolving tax policy discussions and IRS processing delays, Hunt provides a no-nonsense analysis of what’s happening and how it could affect your business.
      In This Episode, You'll Learn:
      ✔️ The BOI Report is back—what it is, why it matters, and the March 21st deadline you can’t ignore.
      ✔️ Trump’s tax proposals—what’s being discussed, what’s likely to pass, and what it means for your shop and your customers.
      ✔️ IRS struggles & refund delays—why tax processing is slower than ever and what to expect if you’re waiting on an Employee Retention Tax Credit (ERTC) refund.
      ✔️ Interest rates & the economy—why rates aren’t moving much (yet), and what this means for your financial strategy in 2025.
      ✔️ The state of small businesses & consumer spending—how last year’s trends impact this year’s outlook, and why customer financial health affects your shop’s profitability.
      Thanks to our partners, NAPA TRACS and Promotive
      Thanks to our partner, NAPA TRACS
      Did you know that NAPA TRACS has onsite training plus six days a week support?
      It all starts when a local representative meets with you to learn about your business and how you run it.  After all, it's your shop, so it's your choice.
      Let us prove to you that Tracs is the single best shop management system in the business.  Find NAPA TRACS on the Web at NAPATRACS.com
      Thanks to our partner, Promotive
      It’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.
      Paar Melis and Associates – Accountants Specializing in Automotive Repair
      Visit us Online: www.paarmelis.com
      Email Hunt: [email protected]
      Text Paar Melis @ 301-307-5413
      Download a Copy of My Books Here:
      Wrenches to Write-Offs Your Perfect Shop 
      The Aftermarket Radio Network: https://aftermarketradionetwork.com/
      Remarkable Results Radio Podcast with Carm Capriotto https://remarkableresults.biz/
      Diagnosing the Aftermarket A to Z with Matt Fanslow https://mattfanslow.captivate.fm/
      Business by the Numbers with Hunt Demarest https://huntdemarest.captivate.fm/
      The Auto Repair Marketing Podcast with Kim and Brian Walker https://autorepairmarketing.captivate.fm/
      The Weekly Blitz with Chris Cotton https://chriscotton.captivate.fm/
      Speak Up! Effective Communication with Craig O'Neill https://craigoneill.captivate.fm/
      The Aftermarket Radio Network
      Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion
      Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.
      The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
      The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.
      Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.
      Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Getting involved in your community is powerful, but how do you share your efforts without sounding boastful? There’s a fine line between successful and selfish self-promotion, and in this episode, Brian and Kim Walker discuss how to highlight your work with authenticity and gratitude—not ego.
      We’ll discuss framing your message to focus on the cause, aligning community service with your company culture and purpose, and sharing stories that connect and inspire rather than just promote. Plus, we’ll share real-life examples—like our team’s work with Our Daily Bread Food Bank—and how to encourage others to get involved.
      Tune in now to learn how to support your community while staying humble and making a real impact!
      Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops. 
      Want to revolutionize your marketing? AppFueled does it all—email, text, app notifications, and even call center integration. Stop guessing and start connecting with AppFueled.
      Lagniappe (Books, Links, Other Podcasts, etc)
      Start with Why - By Simon Sinek
      Our Daily Bread Food Bank
      Commission Mankind
      Show Notes with Timestamps
      Introduction to the Episode (00:00:10) Brian introduces the podcast and the topic of community involvement. Topic Suggestion Acknowledgment (00:00:34) Brian mentions Doug DeLuca's suggestion for the episode topic. Sponsor Acknowledgment (00:01:00) Brian thanks RepairPal for sponsoring the episode. Technical Issues Discussion (00:01:30) Brian and Kim discuss technical issues and Brian's experience with braces. Community Involvement Concerns (00:03:44) Kim shares a friend's hesitation about promoting community involvement due to fear of appearing boastful. Successful vs. Selfish Promotion (00:05:44) Discussion about the fine line between effective promotion and self-promotion. Promoting Community Engagement (00:07:24) Kim emphasizes the importance of spacing out promotional posts about community involvement. Starting with Gratitude (00:07:46) Kim suggests starting messages about community involvement with expressions of gratitude. Importance of "Why" (00:09:09) Discussion on the significance of explaining the reasons behind community involvement. Examples of Community Involvement (00:09:15) Brian and Kim share experiences of their community service activities. Promoting Community Work (00:11:25) Brian discusses the importance of promoting community service to demonstrate business values. Messaging about Community Involvement (00:12:21) Kim provides examples of how they communicate their community involvement on social media. Team Engagement in Community Work (00:14:20) Brian reflects on the team's connection with community members during service activities.  Closing Sponsor Acknowledgment (00:15:14) Brian thanks RepairPal again for supporting the episode. Community Engagement Strategies (00:15:26)   Discussion on how RepairPal helps auto shops gain customers through certification and fair pricing. Customer Loyalty Apps (00:16:25)  Introduction of App Fueled, a customer loyalty app designed for auto service shops. Highlighting Community Work (00:17:11)  Tips on emphasizing organizational missions instead of personal achievements in community involvement. Authentic Community Involvement (00:17:54)   The importance of sharing community efforts without seeking personal recognition or return. Sharing GoFundMe Campaigns (00:18:51)  Encouragement to promote charitable causes without boasting about personal donations. Industry-Specific Support (00:19:16)  Discussion on giving back to the auto repair industry and local communities. Respecting Privacy in Sharing (00:19:39)  The balance between sharing community involvement and respecting the privacy of those served. Educating Marketing Teams (00:22:43)  The need to guide marketing teams on how to portray community involvement authentically. Collaborating with Other Organizations (00:24:17)  Benefits of partnering with local businesses for community service efforts. Celebrating Local Teams (00:25:38)  Highlighting local sports teams and community events to promote goodwill. Telling the Story of Donations (00:27:40)  Importance of sharing the personal connection behind charitable contributions. Personal Anecdotes from Mission Trips (00:28:28)  Sharing impactful stories from mission trips to illustrate the importance of community support. Personal Anecdote on Community Support (00:29:29)  Kim shares a personal story about supporting organizations that assist her brother with disabilities. Encouragement to Join Facebook Group (00:30:44)  Kim invites listeners to join their Facebook group for further engagement and community building. Request for Podcast Reviews (00:31:03)  Brian asks listeners to leave reviews for the podcast, emphasizing the importance of feedback. Closing Remarks and Sponsorship Acknowledgment (00:31:36)  Brian concludes the episode, thanking sponsors and encouraging listeners to tune in next week.
      Thanks to our Partners,
      RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee.
      App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”
      Aftermarket Radio Network
      Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion
      Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.
      The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.
      Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
      Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.
      The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
      Click to go to the Podcast on Remarkable Results Radio


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