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Want to Increase Sales? Just Smile

Joe Marconi
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Gonzo Grand Master

Gonzo

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Martin Lindstrom, author of the book “buy-ology”, describes how the brain reacts to certain suggestive stimulus and how advertises and sales people can increase sales by understanding how the mind works in advertising and in the sales process.

 

Experiments were conducted and researchers found that sales people who smiled more and had a friendly disposition were significantly more successful than those that did not smile at all.

 

We all know that the sales process is very complicated, but incorporating a smile along with a friendly nature can go a long way in increasing sales.

 

Can ya tell... I'm smiling right now.... that way the grouch that I really am stays hidden in the back room till all the customers go home.... LOL

Good point to keep in mind Joe...

My dad would put it this way.... You can catch more bees with honey, than you can with salt.

Later... Gonzo ... still smilin'

Gonzo Grand Master

Gonzo

Posted
Posted

Gonzo, I would bet with your sense of humor, you smile a a lot. Right?

Like oil and water Joe..... Happy or Pissed off...... but there is a definite line between the two... cross the line... you get the other...

 

That's why I keep my glass half full..... room for something different... even if it's kinda oily... LOL

Gonzo Grand Master

Gonzo

Posted
Posted

I understand the concept how a smile can improve sales, but how do I get my people to smile more, they sometimes appear unhappy, although I think they are not.

 

A large wrench up the Kazoo does wonders.... :)

Gonzo Grand Master

Gonzo

Posted
Posted

Well, I see how that can work. So, what you are really saying is that, tell them I am the boss and this is something we need to do, right?

:) Smile when ya do that.. :)

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    • Joe Marconi
      The Toolbox is Last to Leave, First is the Heart
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      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.

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