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After hearing this story tonight, I figured I'd share.

 

My parents and sister came over to our house tonight for Easter dinner, and shared some photos and stuff from their trip to Key West, which they just returned from yesterday. They drove down the east coast from New York, and stopped in Orlando at my aunt's house, on the way. My aunt was getting over being sick this week and was having difficulty getting around, maybe not feeling well, etc...but had to pick her car up from the service station. Something about battery cables rotting away and the car dying on her earlier in the week.

 

My parents offered to pick it up for her, to make it easier on her, since she really wasn't in the best of health this week. She was very happy about this and said it was at the Mobil station around the corner...make a left, then a right, and it's right there.

 

To make a long story short, my parents hunted around every Mobil station for 5 miles in each direction...no one had her car. They came back and got the number from my aunt and decided to call (maybe they should have done that first). They got better directions and found out that the car was at "something" Automotive Repair. They pulled in to this shop parking lot, with no sign of Mobil anywhere...yet when they walked in, the mechanics had Mobil logos above their shirt pockets.

 

My mother asked the owner if they were a Mobil shop, and if so...where were the pumps. The owner said, "No, we just buy our oil from Mobil, and they give us these nice patches for our shirts."

 

From an older woman's perspective, the shop must have not been clearly identified and the one thing that stood out, was the Mobil logos on their shirts.

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      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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