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By Joe Marconi in Joe's Blog0 commentsIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By Joe Marconi
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By carmcapriotto
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/
Check out their podcast here: https://autorepairmarketing.captivate.fm/
If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
In this episode of "The Weekly Blitz," Coach Chris Cotton from Auto Fix Auto Shop Coaching delves deep into the crucial role of coaching in the auto repair industry. He discusses how coaching enhances performance, accountability, and long-term success for shop owners, service advisors, and technicians. Chris shares insights on the benefits of having a coach, including improved business strategies, goal-setting, and overcoming challenges. He emphasizes that coaching is a valuable investment, leading to significant returns and sustainable growth.
Throughout the episode, Chris elaborates on the transformative power of coaching, illustrating how it can turn struggling shops into thriving businesses. He provides real-world examples of shops that have seen remarkable improvements in efficiency, customer satisfaction, and profitability after implementing coaching strategies. Chris also touches on the importance of personalized coaching, tailored to address the unique needs and goals of each shop, ensuring that the guidance provided is relevant and actionable.
Moreover, Chris highlights the role of coaching in fostering a positive work culture. He explains how regular coaching sessions can boost team morale, enhance communication, and create a cohesive environment where everyone is aligned with the shop's vision and objectives. By fostering a culture of continuous improvement, coaching helps shops stay ahead of industry trends and adapt to changing market demands.
The episode encourages listeners to consider coaching to elevate their business and achieve excellence in the competitive auto repair landscape. Chris underscores that investing in coaching is about immediate gains and building a foundation for sustained success. He invites shop owners to take the first step towards transformation by exploring coaching opportunities, ultimately leading to a more prosperous and resilient business.
Introduction and Podcast Overview (00:00:22)
Coach Chris Cotton introduces the podcast and its focus on insights for auto repair businesses.
Coaching Importance (00:01:16)
Discussion on the significance of coaching for business owners and its impact on performance.
Performance Through Coaching (00:02:23)
Coached individuals consistently outperform those who go it alone, highlighting the value of accountability.
The Role of Accountability (00:03:31)
Accountability is crucial for achieving goals, ensuring follow-through on commitments.
Perspective in Coaching (00:04:27)
Coaching provides perspective, helping clients see the bigger picture amidst daily challenges.
Long-Term Investment in Coaching (00:06:22)
Coaching is a process that requires time, focusing on sustainable change rather than quick fixes.
Commitment to Improvement (00:07:18)
Successful coaching fosters a commitment to continuous improvement and resilience in tough times.
Conclusion and Call to Action (00:08:20)
Encouragement for listeners to embrace coaching for personal and business growth, emphasizing the importance of progress.
Connect with Chris:
[email protected]
Phone: 940.400.1008
www.autoshopcoaching.com
Facebook: https://www.facebook.com/
AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae
#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Recorded at the 2024 Automotive Aftermarket Retailers of Ontario (AARO) Business Management and Lindertech Training Tradeshow, our panel discusses strategies for increasing gross profit, team harmony, and the significance of training the next generation of automotive professionals. By understanding and managing gross profit, embracing expert guidance, and fostering a culture of continuous improvement, shop owners can navigate the challenges of the industry and achieve long-term success. Murray Voth, RPM Training. Listen to Murray’s previous episodes HERE. [email protected] David Coelho, Village Auto Care, London, ON Nick Schonenberger, Kaufman’s Garage, Kitchener, ON Show Notes Watch Full Video Episode Automotive Aftermarket Retailers of Ontario (AARO): https://www.aaro.ca/ Murray Voth's Coaching Impact (00:02:57) Nick discusses how Murray's coaching and app changed his approach to gross profit. Building Profit into Gross Profit (00:03:06) The importance of integrating net profit into gross profit for better financial management is emphasized. Understanding Gross Profit (00:05:33) Nick reflects on the realization that gross profit is essential for covering all business expenses. The Role of Mastermind Groups (00:07:29) Discussion on how belonging to mastermind groups can open shop owners' eyes to new possibilities. The Journey from Shop Owner to Business Owner (00:09:36) The fear and misconceptions that prevent shop owners from embracing their roles. Efficiency in a Two-Bay Shop (00:11:08) David shares how he improved efficiency and processes in his shop after facing challenges. The Harmony of Teamwork (00:14:20) The importance of collaboration and teamwork in achieving high productivity is highlighted. Training and Developing Technicians (00:15:20) David explains how his team trains together, ensuring consistent processes and high performance. Balancing Growth and Team Well-being (00:16:06) The discussion concludes with thoughts on managing growth without overwhelming the existing team. Introduction and Improvement Ideas (00:16:16) Discussion on the need for better communication and vision in shop management. Reflecting on 2023 and Future Changes (00:18:01) Encouragement for shop owners to assess last year’s performance and consider necessary changes. Training and Team Development (00:19:05) Introducing impactful training methods accessible to all team members for continuous improvement. Understanding Gross Profit Metrics (00:22:10) Clarifying the difference between markup and gross margin in shop pricing strategies. Teaching and Inspiring Future Technicians (00:26:57) David discusses his role as an educator and the importance of attracting young talent to the trade. Building a Professional Image in the Industry (00:29:00) Emphasizing the need for a positive image of the automotive trade to attract new entrants. Flexibility in Shop Management (00:30:40) David reflects on the flexibility he has as a shop owner to balance teaching and managing effectively. Service Training Insights (00:33:24) Discussion on the importance of service training and the impact on student confidence in customer relationships.
Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Auto-Fix Auto Shop Coaching Proven Auto Shop Coaching with Results. Over 61 Million in ROI with an Average ROI of 9x. Find Coach Chris Cotton at AutoFix Auto Shop Coaching on the Web at https://autoshopcoaching.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/Connect with the Podcast: -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on X: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Today, we’re diving into a crucial topic—your role in making your marketing partnership a true success. While hiring a marketing company takes a lot of work off your plate, it doesn’t mean you can be completely hands-off. In fact, your involvement is essential to ensure your marketing reaches its full potential.
We’ll cover the key responsibilities you need to take on, from meeting with your marketing team to providing access and sharing important updates. We’ll also discuss how staying active in your community and delivering a great customer experience can make your marketing efforts even more effective.
If you're ready to learn how to enhance your marketing partnership and see better results, this episode is for you. Let’s dive in!
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
Lagniappe (Books, Links, Other Podcasts, etc)
https://autoshopcoaching.com/weekly-blitz-podcast-with-chris-cotton/ - The Weekly Blitz By Chris Cotton
https://www.kenblanchardbooks.com/book/raving-fans/ - Raving Fans
Show Notes with Timestamps
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network Tony Molla shares the need for advanced technical skills in today’s automotive careers. The discussion underscores the importance of engaging parents and students, reshaping perceptions of automotive careers, and encouraging industry professionals to actively participate in local educational initiatives to inspire the next generation. Tony Molla, host of the Team ASE Podcast and also serves as the Texas Field Manager for the ASE Education Foundation. Show Notes
https://www.aseeducationfoundation.org/ Tony Molla's Background (00:02:45) Tony shares his extensive career in the automotive industry and his editorial experience. Importance of Education in Automotive Industry (00:04:12) Carm and Tony discuss the need for improved education and involvement in CTE programs. Changing Perceptions of Automotive Careers (00:04:12) Tony emphasizes the evolving view of automotive careers and the skills required today. Role of Parents in Career Choices (00:05:20) Tony explains the influence parents have on students' career decisions in the automotive field. Career and Technology Education Programs (00:06:13) Tony advocates for involvement in CTE programs to build foundational skills for students. Post-secondary Program Options (00:07:10) Discussion on the benefits of post-secondary programs for aspiring automotive technicians. Curriculum Changes in Education (00:08:06) Carm shares his involvement in updating local college automotive curriculum. Challenges in Educational Resources (00:08:55) Tony talks about challenges in funding and resources for CTE programs across the nation. Perceptions of Independent Repair Shops (00:11:51) Carm discusses changing perceptions of job opportunities in independent repair shops. Importance of Industry Benefits (00:12:49) Tony highlights the need for independent shops to offer competitive benefits to attract talent. Diverse Career Paths in Automotive (00:14:56) Carm emphasizes the various opportunities available within the automotive industry beyond traditional roles. Investing in Employee Training (00:15:39) Tony stresses the importance of employers investing in ongoing training for technicians. The Importance of Passion in Careers (00:20:00) Discusses the necessity of passion for success and financial rewards in any career. Career Changes and Opportunities (00:20:26) Tony shares his journey through various career changes and the importance of technical background. Finding Job Security in Trades (00:21:24) Explores the idea of job security in trades, emphasizing skill and knowledge. Reinventing Yourself (00:21:48) Tony reflects on the need to actively seek new opportunities and reinvent oneself. The Value of Technical Knowledge (00:22:35) Highlights how technical expertise can lead to unexpected job opportunities. Recruitment Strategies in the Automotive Industry (00:23:40) Discusses the need for businesses to be proactive in finding and recruiting talent. Finding the Right Employer (00:25:22) Carm asks for tips on how individuals can identify suitable employers. What Students Look for in Employers (00:25:45) Tony explains what younger job seekers prioritize when choosing an employer. Importance of Workplace Culture (00:28:38) Emphasizes the significance of workplace culture and employee satisfaction. Flexibility and Work-Life Balance (00:29:34) Discusses the increasing demand for flexible working hours and life balance. Engaging Young People in the Industry (00:30:37) Tony suggests ways to engage young people in automotive careers through local programs. Getting Involved with CTE Programs (00:31:01) Provides information on how to connect with local CTE programs for community involvement. Becoming a Community Pillar (00:32:14) Encourages professionals to support and engage with local educational programs.
Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network Set your sights on Las Vegas in 2024. Mark your calendar now … November 5th-7th, 2024. AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Get ready to grow your business with the Automotive Management Network: Find on the Web at http://AftermarketManagementNetwork.com for information that can help you move your business ahead and for the free and informative http://LaborRateTracker.com Connect with the Podcast: -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on X: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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