Quantcast
Jump to content


Is AAA your Competition?


Recommended Posts

AAA in our area has, for the last couple of yours been running battery replacement trucks in addition to the normal towing vehicles. I stated my displeasure with this program to my AAA representative when I was participating in the AAA Approved Auto Repair program and using them as my towing service. Since I have ceased participation in the program, my tow in rate has more than doubled.

I was reading a recent issue of Brake and Front End magazine today and got to wondering if those of you who are still involved with AAA are as alarmed as I am even though I am a former participant? According to the editorial AAA has purchased a 30 something location, auto repair franchise, operating in several states in the Midwestern and Eastern United States.

My concern is this, when I was a AAA Approved shop I advertised, as I'm sure most of you do, The AAA logo in all of my print advertising, on my radio advertising and even my Yellow Pages ads. Heck, I even allowed them to hang their sign on my pole and building. All of those years I paid dues to belong to and advertised for an organization that is now a direct competitor.

Yeah, I may just be venting but really would like to know what you all think?

Link to comment
Share on other sites

  • 1 month later...
  • 6 months later...
  • 1 month later...

There is one shop in town, does not provide towing service, that is an AAA approved shop. He get's all first shots at all tire work and mechanical repairs. I thought it took more than just 300 names. Can't find any direct info for details to sign up. Any links anyone?

Link to comment
Share on other sites

  • 3 years later...

I am on the other end of this, my shop started off as a AAA Emergency Response Server provider. WE are the battery truck guys. It helped my business flourish as many member cars arent starting and they automatically assume its the battery. I get all kinds of tow ins from my guys when they are alternators, starters, crank sensors, timing belt, you name it. My guys also have a very high rate of getting members on the go. Meaning they are able to help the member get started and off to where they need to go or to drive to a shop. Shop became AAA approved after the fact and it has not been a deterrent for me. The shop approval in my opinion hasn't necessarily brought me ALOT more work but it puts new customers at ease and partially because my AAA guys are already getting stuff towed in.

 

I will agree though that it is alarming they are buying up chains and doing there own thing. I will say though, with the way Service Providers act and take care of customers. AAA almost HAD to do this to take care of their members. Our numbers have been some of the best in our region and all we do is jump start people and if they need a battery, we simply ask them if they would like a new one. Yet, service providers around us would call me asking how the hell we sell so many batteries. Honesty, Integrity and just plain getting to their breakdown location within a decent amount of time! Good business is just taking care of your customers. Make a profit but take care of your customers!

Edited by ATSAutomotive
Link to comment
Share on other sites

  • 2 months later...

I have a simular situation with my local AutoZone. I lost a battery sale to them this week. I called the store manager to express my anger and I was informed that he agreed with me but corporate wasn't going to change. This week my guys are instucted NOT to purchase from them so I hope they enjoyed the $99 battery sale.

 

I think it is wrong for these auto part stores to play mechanic. Free installation of wiper blades, batteries, lamps and scanning CE lights hurts shops like mine.

 

(I want to weld the battery hold down bolt and send the car to AutoZone for a new battery out of spite) LOL

Link to comment
Share on other sites

  • 4 weeks later...

Since I am no longer affiliated with AAA I don't know all the particulars, but local shops that are AAA approved have recently received notice that the program is changing. There is a whole new set of rules and requirements to participate. During my conversations with other owners, their biggest concerns are a discount is now mandatory and they now require you to agree to begin work on AAA customers vehicles within 1 hour of wrecker drop off! There are other requirements but they escape me now.

Link to comment
Share on other sites

The shop can tell AAA that they are able to handle "Priority Service Tows" or not. If you tell AAA that you can handle "Priority Service" it means you will triage those cars within an hour to let the customer know what amount of time you will need to diagnose or fix the vehicle. You can tell AAA that you can not handle any priority tows at any time of the day or any day of the week.

At first glance the new requirements may seem onerous on a shop, but we have not found that to be true. We have had a good relationship with AAA and these new requirements help to make the AAR program stronger and more exclusive. In Northern NE, AAA does not operate repair shops and has told us that they will open repair facilities.

Link to comment
Share on other sites

We recently dropped the AAA program. They wanted us to give them all of our customers email addresses to perform regular CSI reviews. We have always told our customers that the email addresses are for internal usage only.

Link to comment
Share on other sites

For us here is Wisconsin we were contractually obligated to start diagnosis within one hour and we had to give a 10% discount on labor only. So not only did I have to put my full paying customers on hold but, I had to do so at a discount! On top of that, we were often made out as the bad guys when we got surprise tow ins. There was no way we were going to be able to service them in a timely fashion. This is another reason we kicked the AAA program.

Link to comment
Share on other sites

  • 3 weeks later...

We are lucky to be the only shop within 5 miles of a college. The kids call AAA, we are the only shop they can get towed to for free. Works out good for us and the towing companies, plus I keep a part of my lot clear for AAA tow ins so its easy for the rollback drivers to get in and out. We never say no to tow ins. But, we are not a AAA paying member garage so there's nobody telling us how fast to work. Like I've always said following someone else's plan benefits them, now if there was heavy competition the $$$$ might be worth it.

Edited by alfredauto
  • Like 1
Link to comment
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
  • Available Subscriptions

  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
  • Similar Topics

    • By Joe Marconi

      Premium Member Content 

      This content is hidden to guests, one of the benefits of a paid membership. Please login or register to view this content.

    • By carmcapriotto
      Today’s episode tackles a critical issue that could cost your business thousands—your domain name. What happens if it expires? Spoiler alert: It’s not good. An expired domain can bring your website crashing down, devastate your SEO rankings, and even force you to pay big money to get it back. But don't worry, we’re here to guide you through it!
      We’ll dive into the risks of letting your domain lapse and share practical steps to make sure this never happens to you. This episode is packed with essential advice that could save you a fortune and keep your online presence safe.
      Grab your headphones, hit play, and let’s dive in!
      Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
      Lagniappe (Books, Links, Other Podcasts, etc)
      Aftermarket Radio Network: https://aftermarketradionetwork.com/ 
      How To Get In Touch
      Group - Auto Repair Marketing Mastermind
      Website - shopmarketingpros.com 
      Facebook - facebook.com/shopmarketingpros 
      Get the Book - shopmarketingpros.com/book
      Instagram - @shopmarketingpros 
      Questions/Ideas - [email protected] 
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Thanks to our Partner, NAPA Auto Care Welcome to a special milestone episode of "Remarkable Results Radio," hosted by Carm Capriotto. As we celebrate our 1000th episode, we're not only reflecting on the incredible journey we've taken together, but also unveiling something special—12 Success Strategies From Professional Auto Service Ceo's, distilled from over 2,000 podcast episodes that have shared invaluable insights from industry leaders, shop owners, and experts. Over the past nine years, Carm has gathered a wealth of knowledge from the brightest minds in the automotive aftermarket. Each episode has contributed to a deeper understanding of what drives success in this ever-evolving industry. These 12 strategies are drawn from the real-world experiences and lessons shared by our remarkable guests. This episode is more than just a celebration—it's a resource for you. These strategies are designed to help you evaluate and strengthen your business, ensuring long-term success in the automotive aftermarket. Thank you to our loyal listeners for your continued support, engagement, and feedback. You’ve helped shape the conversations that have led to these key takeaways. Download the full copy of 'The Top 12 Success Strategies from Professional Auto Service Ceo's': remarkableresults.biz/ceo We gathered episodes based on each of the 12 strategies. Find them on our Collections page HERE. Show Notes Watch Full Video Episode Download the full copy of 'The Top 12 Success Strategies from Professional Auto Service Ceo's': remarkableresults.biz/ceo
      Thanks to our Partner, NAPA Auto Care Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections         Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      Welcome to another episode of the Auto Repair Marketing Podcast. Today we’re diving into an essential topic for shops in competitive markets—how to rank auto repair keywords in a large city. If you're in a big city like Houston or Atlanta, you know how tough it can be to stand out among hundreds of other shops. But with the right SEO strategies, you can get your shop to rank higher and bring in more customers.
      In this episode, we’ll cover the key SEO basics you need, from optimizing your Google Business Profile to gathering keyword-rich reviews. We’ll also dive into the power of long-tail keywords and creating high-quality, authoritative content that sets you apart. If you’re ready to take your SEO to the next level and compete in a crowded market, this episode is for you. Let’s get started!
      Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
      Lagniappe (Books, Links, Other Podcasts, etc)
      How a Trip to Key West Solidified What I Know About Reviews: https://shopmarketingpros.com/a-trip-solidified-what-i-know-about-reviews/ 
      Keywords in Reviews - Adding Fuel to the Fire : https://shopmarketingpros.com/keywords-in-reviews-adding-fuel-to-the-fire/ 
      SMP Blog: https://shopmarketingpros.com/how-to-rank-for-auto-repair-keywords-in-a-large-city/ 
      They Ask, You Answer: https://marcussheridan.com/they-ask-you-answer/ 
      Moz: https://moz.com/ 
      The Ultimate Guide to Auto Repair Shop Marketing : https://shopmarketingpros.com/book/ 
      Semrush Link Building: https://www.semrush.com/blog/link-building/ 


      Show Notes with Timestamps


      How To Get In Touch
      Group - Auto Repair Marketing Mastermind
      Website - shopmarketingpros.com 
      Facebook - facebook.com/shopmarketingpros 
      Get the Book - shopmarketingpros.com/book
      Instagram - @shopmarketingpros 
      Questions/Ideas - [email protected]
      Click to go to the Podcast on Remarkable Results Radio
    • Fast Free Shipping on All Orders Over $50
    • By carmcapriotto
      Thanks to our Partner, NAPA Auto Care Recorded at the NAPA Autotech Training Research Center in Canton, OH, Tracy Capriotto and Bill Weaver from NAPA Autotech Training take listeners through an in-depth, hands-on training session focusing on the safe handling and disassembly of high voltage battery pack, specifically from a Chevrolet Bolt. With the increasing prevalence of these vehicles, it is essential for automotive professionals to stay informed and equipped to handle the challenges that come with servicing them. Bill Weaver, NAPA Autotech Trainer. Listen to Bill’s previous episodes HERE Show Notes Watch Full Video Episode NAPA Autotech: https://www.napaautotech.com/learn High Voltage Battery Pack Overview (00:00:16) Importance of EV Training (00:00:36) Safety Gear and Protocols (00:00:54) Understanding Arc Flash Protection (00:02:23) Preparation for Battery Disassembly (00:04:06) Manufacturer's Instructions for Disassembly (00:05:36) Types of Bolts Used (00:07:06) Voltage Levels in the Battery Pack (00:08:18) Gasket Removal Techniques (00:09:12) Revealing the Battery Pack Interior (00:09:56) High Voltage Battery Characteristics (00:11:29) Safety Preparations and Voltage Readings (00:12:51) Meter Testing Setup (00:15:26) Importance of PPE and Tools (00:17:44) Coolant and Battery Interaction (00:20:00) Voltage Measurement Process (00:21:55) Battery Energy Control Module Explanation (00:25:02) Importance of Following Service Manuals (00:26:39) Understanding Battery Cell Configuration (00:29:58) Importance of Electrical Knowledge (00:31:01) Safe Practices in Battery Disassembly (00:32:49) Concerns with Damaged Electric Vehicles (00:36:23) Upcoming AAPEX Event in Vegas (00:38:08)
      Thanks to our Partner, NAPA Auto Care Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections         Click to go to the Podcast on Remarkable Results Radio


  • Our Sponsors



×
×
  • Create New...