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By Joe Marconi in Joe's Blog0 commentsIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By Changing The Industry
Episode 197 - Used Parts & Bad Practices In Auto Repair With Jeff Compton & Keith Perkins
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By carmcapriotto
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
I’d like to give another shoutout to our sponsor, Shop Marketing Pros. They are the only marketing company I recommend, and they handle all of the marketing for my own shop as well. If you’re serious about growth, you need strategies that actually work: better websites, higher Google rankings, and ads that bring real customers through your doors.
Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great.
Check out their podcast here: https://autorepairmarketing.captivate.fm/
If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching offers auto repair shop owners a wealth of valuable insights aimed at enhancing their businesses as they look towards 2025. Chris underscores the critical importance of adopting innovative tools and technologies, which are essential for improving transparency, customer communication, and operational efficiency within the auto repair industry.
He delves into key software solutions that are making waves in the industry, such as Tech Metric, Auto Octo Rocket, Parts Tech, Auto Ops, Shop Marketing Pros, and Cinch. For each of these solutions, Chris provides a detailed explanation of how they contribute to creating better customer experiences and ultimately increasing revenue. For instance, TeckMetric is highlighted for its ability to streamline shop management processes, while AutoOps is praised for enhancing customer interaction through advanced communication tools. Parts Tech is noted for its efficient parts procurement system, and Auto Ops is recognized for optimizing scheduling and workflow management. Shop Marketing Pros is commended for its effective marketing strategies that help shops reach a broader audience, and Cinch is appreciated for its role in simplifying financial transactions and reporting.
Throughout the episode, Chris encourages shop owners to take a step back and reflect on their current practices. He stresses the importance of committing to changes that will drive success in the new year, urging them to embrace these technological advancements to stay competitive in an ever-evolving market. By doing so, shop owners can not only improve their operational efficiency but also enhance customer satisfaction, leading to increased loyalty and business growth.
ntroduction to the Episode (00:00:05)
Coach Chris Cotton introduces the podcast, emphasizing industry expertise and innovation for auto repair businesses.
Reflecting on 2024 (00:01:09)
Chris discusses the end of 2024 and encourages listeners to consider their commitments for the upcoming year.
Chris's Favorite Tools (00:02:14)
Chris shares his favorite tools and technologies that enhance customer experience and team efficiency in his shop.
Tech Metric Overview (00:03:24)
Tech Metric is highlighted as the foundational software for operations, promoting a paperless environment.
DVI Process Importance (00:04:36)
The DVI process is discussed as crucial for transparency and customer trust through visual communication.
Tire Connect Feature (00:07:02)
Chris explains the benefits of Tire Connect for quoting tires and integrating with the shop's website for sales.
Using Auto Octo Rocket (00:08:23)
Auto Octo Rocket is presented as a tool for analyzing shop performance and forecasting financial goals.
Parts Tech Benefits (00:09:28)
Parts Tech simplifies parts procurement, streamlining the ordering process and improving efficiency.
Canned Jobs and ChatGPT (00:10:33)
Chris discusses using canned jobs for diagnostics and how ChatGPT aids in creating effective job descriptions.
BG Can Jobs Feature (00:11:49)
The BG can jobs feature in Tech Metric is emphasized for recommending high-quality services to customers.
All Data for Technical Information (00:12:49)
All Data is introduced as an essential tool for accessing technical information and repair procedures.
Auto Ops for Scheduling (00:12:49)
Auto Ops is described as a user-friendly scheduling solution that improves customer communication and efficiency.
Marketing with Shop Marketing Pros (00:15:15)
Chris praises Shop Marketing Pros for enhancing his shop's online presence and generating quality leads.
Google Service Ads Success (00:16:17)
Chris shares positive results from Google Service Ads, highlighting their effectiveness in attracting new customers.
Customer Retention with Cinch (00:17:17)
Cinch is introduced as a customer retention tool that improves data capture and review management.
Boosting Reviews with Cinch (00:19:57)
Cinch's impact on increasing online reviews and customer engagement is discussed, showcasing significant improvements.
Custom Campaigns with Cinch (00:21:04)
Chris details custom campaigns in Cinch for personalized customer follow-ups and tracking ROI effectively.
Introduction to Tools (00:22:11)
Chris discusses essential tools that enhance shop efficiency, customer friendliness, and profitability.
Shoutout to Sponsor (00:22:11)
He recommends Shop Marketing Pros for effective marketing strategies that drive customer engagement.
Closing Remarks (00:23:13)
Chris encourages a positive mindset and thanks listeners for tuning in to the episode.
Connect with Chris:
[email protected]
Phone: 940.400.1008
www.autoshopcoaching.com
Facebook: https://www.facebook.com/
AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae
#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Thanks to our partners, NAPA TRACS and Promotive
End-of-year chaos is here, and Hunt’s been busy diving into webinars, questions, and updates on some big topics like the BOI report, interest rates, and the infamous Employee Retention Tax Credit (ERTC). In this episode, Hunt breaks down what’s happening, what you need to know, and what you should (or shouldn’t) do before heading into 2024.
Here’s What You’ll Learn in This Episode:
BOI Report (Beneficial Ownership Information): This rule was meant to track down shady business practices, but now it’s tangled in legal challenges and paused—for now. Already filed? You’re good. Haven’t filed? You’ve got choices. Hunt explains the pros and cons of sitting tight or filing now. Interest Rates and the Economy: Rates are dropping, but what does that actually mean? Hunt explains why “good news is bad news” for the economy and what’s expected for borrowing costs, CDs, and savings rates in 2024. Key dates to watch for financial reports that could shake things up (spoiler alert: December 11th and 12th are big ones). ERTC: Still Alive, but Barely: The IRS is drowning in a mountain of unprocessed claims—think years of delays. What to do if you’re still waiting on your ERTC money and why you shouldn’t count your chickens (or your tax credit) just yet. Learn more about how to fill out the BOI Report here: https://youtu.be/5pP1b_IzbSY
Thanks to our partners, NAPA TRACS and Promotive
Did you know that NAPA TRACS has onsite training plus six days a week support?
It all starts when a local representative meets with you to learn about your business and how you run it. After all, it's your shop, so it's your choice.
Let us prove to you that Tracs is the single best shop management system in the business. Find NAPA TRACS on the Web at NAPATRACS.com
Thanks to our partner, Promotive
It’s time to hire a superstar for your business; what a grind you have in front of you. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.
Paar Melis and Associates – Accountants Specializing in Automotive Repair
Visit us Online: www.paarmelis.com
Email Hunt: [email protected]
Download a Copy of My Books Here:
Wrenches to Write-Offs Your Perfect Shop
The Aftermarket Radio Network: https://aftermarketradionetwork.com/
Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/
Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/
Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/
The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/
The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/
Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Thank You To Our Partners, The Institute, AutoFlow, AutoLeap, Shop Dog Marketing and In-Bound
In this episode - our host, Craig O’Neill and regular guest, fellow toastmaster, and friend of the show, Evan Wisner, dive into the root of the fear of public speaking. Also known as glossophobia - it is a fear that is shared with 76% of all people.
Evan speaks on this topic with the heart of a counselor and the mind of an emotional intelligence (EQ) expert. It’s appropriate that this topic follows episode 019 - Reframing - as Evan highlights the similarities of anxiety versus excitement - and how an individual's perspective will influence their experience.
Science Fiction fans who know Frank Herberts, Dune may be familiar with the Litany Against Fear. “...I must not fear, fear is the mind killer…” Evan recites the full version of the litany from memory, and interprets its meaning in a simple way that will allow those who experience glossophobia to move through it, experience excitement instead of anxiety and share your truth.
This is another enjoyable conversation between Evan and Craig with many takeaways.
Watch the YouTube Video Join Our Virtual Toastmasters: https://remarkableresults.biz/toastmasters
Thank You To Our Partners, The Institute, AutoFlow, AutoLeap, Shop Dog Marketing and In-Bound:
The Institute at WeAreTheInstitute.com. "Stop stressing over your business, you deserve a good night's sleep. The Institute’s coaching helps you achieve success and financial peace.
AutoFlow at AutoFlow.com. Your partner in technology, Autoflow consolidates your client interactions - before, during and after the visit to a single thread. Learn more at Autoflow.com
AutoLeap at AutoLeap.com. Are you tired of juggling multiple tools to manage your auto repair shop? Say hello to the streamlined efficiency of AutoLeap, the #1 all-in-one Auto Repair Shop Management Software!
Shop Dog Marketing at Shop Dog Marketing.com. "Want to see your auto repair shop thrive? Let Shop Dog Marketing be your guide. Our customer-first approach, combined with AI-driven creative content, ensures top rankings.
In-Bound at CallInBound.com. Cover your communication needs and revolutionize your auto repair business with AI-driven call analytics from InBound.
Contact Information
Email Craig O'Neill: [email protected] Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters
The Aftermarket Radio Network: https://aftermarketradionetwork.com/
Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/
Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/
Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/
The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/
The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/
Click to go to the Podcast on Remarkable Results Radio
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