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By Joe Marconi in Joe's Blog0 commentsIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By Joe Marconi
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By carmcapriotto
Thanks to our Partner, NAPA Autotech
Matt Fanslow dives into the intricacies of customer interactions within the automotive repair industry, highlighting the critical role of communication, trust, and validation. He draws insightful comparisons between personal relationships and client engagements, noting how defensive behavior from employees can undermine trust. Matt underscores the importance of fostering an environment where clients and employees feel safe expressing their concerns. He offers practical communication strategies, such as validating emotions and responding with empathy, and recommends resources like the Gottman Institute for deeper understanding. The episode highlights empathy as a cornerstone for cultivating strong, lasting relationships with both clients and employees.
Show Notes
Dating Isn't Emotional Rehab with Margaret Light [E081]: https://mattfanslow.captivate.fm/episode/081 Relationships 101 with Margaret Light [E058]: https://mattfanslow.captivate.fm/episode/058 The Importance of Relationships (00:02:50) Insights from John Gottman (00:04:09) Creating a Safe Space for Clients (00:07:02) Understanding Validation (00:08:22) Consequences of Invalidating Feelings (00:09:35) The Role of Safe Spaces for Employees (00:11:50) Open Dialogue and Solutions (00:13:01) Addressing Client Concerns (00:14:15) Escalation of Emotions in Interactions (00:15:38) Reassuring Clients During Tensions (00:18:02) Creating Trust in Relationships (00:19:10) Building Client Loyalty (00:22:51). Proactive Communication Strategies (00:26:20) The Impact of Empathy on Business (00:27:36)
Thanks to our Partner, NAPA Autotech
NAPA Autotech’s team of ASE Master Certified Instructors are conducting over 1,200 classes covering 28 automotive topics. To see a selection, go to napaautotech.com for more details.
Contact Information
Email Matt: [email protected] Diagnosing the Aftermarket A - Z YouTube Channel
The Aftermarket Radio Network: https://aftermarketradionetwork.com/
Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/
Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/
Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/
The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/
The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/
Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Matt Fanslow addresses misconceptions in the automotive repair industry, focusing on a viral social media video about tire repair. Matt explains the importance of following manufacturer protocols, the risks of improper repairs, and the need for ongoing consumer education. He emphasizes the long-term integrity of honest repairs and advises consumers to ask questions rather than assume malintent from repair shops.
Show Notes
Puncture Repair Procedures: https://www.ustires.org/sites/default/files/2021-10/Puncture_repair_handout_17_2.pdf Tire Repair: What You Can and Cannot Repair on a Flat Tire: https://www.continental-tires.com/products/b2c/tire-knowledge/tire-repair/ Faulty Tire Repair Brings $22.8 Million Court Award: https://www.shopownermag.com/faulty-tire-repair-brings-22-8-million-court-award/ $22.8 Million Faulty Tire Repair Entirely Avoidable: https://www.tirereview.com/22-8-million-faulty-tire-repair-entirely-avoidable/ Discussion on Auto Repair Integrity (00:01:06) Personal Tire Repair Experience (00:01:17) Cost Comparison of Tire Repairs (00:02:25) Incompetence vs. Scamming (00:02:33) Lack of Standard Protocols (00:04:07) Importance of Manufacturer Protocols (00:04:41) Tire Repair Limitations (00:08:37) Legal Precedents in Auto Repair (00:09:42) Consumer Awareness and Questions (00:10:55) Disconnect Between Clients and Mechanics (00:12:04)
The Aftermarket Radio Network
Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion
Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.
The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.
Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.
Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Want to create video content that boosts your shop’s visibility and drives more customers to your door?
Discover how taking on the VEDA (Video Every Day in August) challenge can help you get comfortable on camera, overcome any fears, and make video a natural part of your marketing strategy.
In this episode, we’ll share practical tips on using video to build trust with your audience, improve your SEO, and showcase your expertise—all while staying consistent with daily video content. Plus, you’ll learn how doing VEDA can help you master video creation and create real connections with your customers.
Don’t miss out on this chance to level up your video game and see real results for your shop. Tune in now and start creating videos that truly connect!
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
https://www.facebook.com/brian.walker
https://www.facebook.com/brian.walker/videos/877852980463356 - Brian’s #veda day 31
https://www.facebook.com/brian.walker/videos/2358559621160873 - Brian’s #veda day 32
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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