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We Worry About Too Much About High Ticket Dollars and Labor Rates!

Joe Marconi

By Joe Marconi
in Customer Experience & Reviews

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Tom Ham AutoMN.info Contributor

Tom Ham AutoMN.info

Posted
Posted

You certainly have some valid points, however low average RO and low labor rates are still a massive problem in many shops that I see. We should certainly adjust to the market, but I believe that increasing average RO should remain as a primary goal in almost every shop.

KBenline Apprentice

KBenline

Posted
Posted

Hello Joe,

 

This is Keith, former long time employee of a certain auto repair business consultant/teacher/guru. After working for this man for seven years and now owning my own auto repair business for almost six years, I can tell you your post is right on target. Any auto repair business that doesn't understand that soon will. The OE's have become their own worst enemy by making cars better and requiring less maintenance. You are right on target with that post.

 

By the way, I obviously know most of the auto repair managment trainers and what they offer and I have to say that this "Auto shop owner" website is by far the most practical, hands on, best information I can apply, most up to date, and best auto repair training/improvement information available out there in my opinion. Keep up the great work!

 

Keith - Robert's Auto Service

KBenline Apprentice

KBenline

Posted
Posted
Keith,

 

Great to hear from you, old friend. It's an honor to have you onboard and thanks for the compliment. Coming from you, it means a lot. I try to bring real-life information based on my 30+ years in the business.

 

Let's keep in touch, Joe

 

Joe,

 

I have much to say about what I have learned after working for you know who and now owning my own shop. I can tell you first hand what has worked and what hasn't as I applied those things I taught in the seminars. I could keep the forums busy for several years hitting on the hot topics. I should do a seminar entilted "What I leared going backwards", which is a pun based on working with an auto repair management company as the Vice President to buying and operating my own shop and applying the information. I say "backwards" because it seems most shop owners graduate to become auto repair management guru's, whereas I went the other way.

I can tell you that you have to be very careful with some of the things taught and most things have to be tweaked. Most of us need to remember that the auto repair managment guru's are trying to "wow" us with concepts and ideas as these sell their own products and services, however, it may not be as tried and true as one might think.

 

Keith

 

Keith

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  • Have you checked out Joe's Latest Blog?

    • Joe Marconi
      The Toolbox is Last to Leave, First is the Heart
      By Joe Marconi in Joe's Blog
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      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.

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