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By Joe Marconi in Joe's Blog0 commentsIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By DUFRESNES
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By carmcapriotto
Join host Brian Walker as he welcomes Mauro Stara to explore the transformative connection between your health and business success. In this episode, Mauro shares his expertise on why your body is your ultimate business card and how optimizing your well-being can take your professional performance to the next level.
Discover actionable strategies like improving sleep quality, managing stress, and fine-tuning your diet for better energy and focus. Plus, learn how personalized blood work and hormone optimization can help you achieve sustainable results.
Don’t miss this insightful conversation packed with practical tips to help you elevate your health and your business. Tune in now!
Thank you to our friends at RepairPal for this episode. RepairPal will introduce your shop to new customers through repairpal.com, the largest site for auto repair. Learn more at
RepairPal.com/shops.
Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit Appfueled.com
How To Get In Touch With the Guest
https://www.instagram.com/maurostaraofficial/ - Instagram
https://www.facebook.com/mauro.stara.944/ - Facebook
https://www.linkedin.com/in/mauro-stara-4b4295217/ - Mauro Stara
https://6packceo.com/start - Six Pack CEO
Show Notes with Timestamps
Introduction to the Episode (00:00:01) Brian Walker introduces the podcast and guest Mauro Stara, discussing the episode's theme. Body as a Business Card (00:01:08) Mauro shares insights on how physical appearance impacts business perceptions and relationships. Judgment by Appearance (00:02:10) Discussion on the subconscious judgments people make based on appearance in business settings. Health vs. Wealth (00:04:13) Mauro emphasizes the importance of prioritizing health alongside pursuing wealth for long-term success. First Impressions Matter (00:05:08) Mauro explains how health influences trust and credibility in business interactions. Changing Perceptions of Successful Individuals (00:06:45) Brian and Mauro discuss how successful figures are increasingly prioritizing their health and fitness. Metabolic Panels Importance (00:09:37) Mauro explains why he starts with metabolic panels for clients to assess health effectively. Transformation Through Blood Work (00:12:29) Mauro shares his experience of using blood work to optimize client health and weight loss results. Introduction to RepairPal (00:15:34) Discussion on how RepairPal helps auto repair shops gain customer trust and grow their business. App Fueled Overview (00:16:40) Introduction to App Fueled, a customer loyalty app for auto service shops to enhance customer retention. Blood Work and Hormone Optimization (00:17:48) Mauro discusses the importance of hormone optimization through blood work and the pitfalls of standard health ranges. Changing Testosterone Ranges (00:19:09) Comparison of historical and current testosterone levels, highlighting the impact of societal health trends. The Importance of Feeling Good (00:21:01) Emphasis on personal health and how it affects business performance, beyond just numerical test results. Five Pillars for Testosterone Optimization (00:23:45) Discussion of five key areas to address for naturally increasing testosterone levels. Sleep's Critical Role (00:25:01) Importance of quality sleep in maintaining healthy testosterone levels and overall well-being. Diet and Mineral Deficiencies (00:26:04) Focus on diet quality and addressing mineral deficiencies as crucial for testosterone production. Body Fat and Hormonal Balance (00:26:18) Explaining how excess body fat affects hormones and overall mental health. Chronic Stress and Hormonal Prioritization (00:27:18) Impact of chronic stress on hormone levels and the body's reproductive priorities. Environmental Factors (00:28:32) Discussion on how environmental factors can subtly influence hormone health. Business Lifestyle and Sleep (00:28:39) Reflection on the business owner's lifestyle and its negative impact on sleep and health. Effective Workout Strategies (00:29:25) Mauro advocates for a manageable workout routine of three times a week for optimal health. The Importance of Recovery (00:31:25) Discusses the need for balanced workout frequency to avoid fatigue and maintain testosterone levels. Walking vs. Running (00:32:23) Explains the benefits of walking for long-term sustainability over high-intensity workouts like running. Personal Experience with CrossFit (00:34:09) Shares insights on how intense training can lead to difficulties in maintaining a diet. Actionable Health Advice (00:35:07) Suggests starting with blood work to assess health and identify potential issues. Nutritional Framework (00:36:22) Recommends a balanced diet focusing on protein and fats to stabilize blood sugar levels. Program Information (00:37:17) Provides details on the "Six Pack CEO" program and how to get more information. Blood Work Offer (00:38:04) Mentions a special offer for blood work analysis to help assess health conditions.
Closing Remarks (00:39:51) Encourages listeners to reach out with questions and highlights the value of health assessments
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Thanks to our Partners,
RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee.
App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”
Aftermarket Radio Network
Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion
Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.
The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.
Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.
The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo: https://shopmarketingpros.com/chris/
Check out their podcast here: https://autorepairmarketing.captivate.fm/
If you would like to join their private facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
I’d like to give another shoutout to our sponsor, Shop Marketing Pros. They are the only marketing company I recommend, and they handle all of the marketing for my own shop as well. If you’re serious about growth, you need strategies that actually work: better websites, higher Google rankings, and ads that bring real customers through your doors.
Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great.
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
I’d like to give another shoutout to our sponsor, Shop Marketing Pros. They are the only marketing company I recommend, and they handle all of the marketing for my own shop as well. If you’re serious about growth, you need strategies that actually work: better websites, higher Google rankings, and ads that bring real customers through your doors.
Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great.
Check out their podcast here: https://autorepairmarketing.captivate.fm/
If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
In episode 202 of "The Weekly Blitz," Coach Chris Cotton takes a deep dive into the financial performance of auto repair shops, offering listeners a comprehensive analysis based on insights from the January edition of Ratchet & Wrench magazine. Throughout the episode, Coach Chris emphasizes the critical importance of tracking key performance indicators (KPIs) such as annual revenue, gross profit margins, and net profit margins. These metrics are essential for shop owners who aim to understand and enhance their business's financial health.
Coach Chris shares compelling survey statistics that reveal significant revenue growth within the auto repair industry over the past 15 years. This growth underscores the dynamic nature of the industry and the opportunities available for shop owners who are proactive in managing their finances. He highlights the necessity for shop owners to focus on improving their financial metrics, as doing so can lead to increased profitability and long-term success.
In addition to discussing financial performance, the episode also promotes Shop Marketing Pros, a specialized marketing company dedicated to serving auto repair shops. Shop Marketing Pros offers tailored marketing solutions designed to help shop owners attract more customers and build a strong brand presence in their local markets.
Listeners of this episode will gain valuable insights into the financial aspects of running an auto repair shop and learn strategies to boost their business's performance. Coach Chris's expert advice, combined with the resources provided by Shop Marketing Pros, equips shop owners with the tools they need to thrive in a competitive industry.
Introduction to the Episode (00:00:08)
Coach Chris Cotton introduces the podcast and its purpose to supercharge auto repair businesses.
Overview of Ratchet & Wrench Magazine (00:01:04)
Discussion on insights from the January edition of Ratchet & Wrench magazine regarding shop performance.
15-Year Industry Comparison (00:02:15)
Chris highlights changes in annual revenue and profit margins in the auto repair industry over 15 years.
Importance of Tracking KPIs (00:03:15)
Emphasis on the significance of key performance indicators for making informed financial decisions.
KPI Awareness Among Shop Owners (00:04:20)
Chris shares his experience teaching shop owners about KPIs, revealing a lack of awareness.
Current Revenue Statistics (00:05:20)
Over 50% of surveyed shops now report annual revenues exceeding $1 million, a significant increase from 15 years ago.
Gross Profit Margin Insights (00:06:18)
Discussion on gross profit margins, with over 50% of shops reporting margins above 50%.
Revenue Breakdown of Surveyed Shops (00:07:17)
Detailed statistics on revenue ranges among surveyed shops, highlighting growth trends.
Industry Consolidation Factors (00:09:35)
Analysis of industry consolidation and growth potential as more shops exceed $25 million in revenue.
Gross Profit Margin Categories (00:10:49)
Breakdown of gross profit margins among surveyed shops, with insights on profitability levels.
Net Profit Margin Overview (00:12:59)
Discussion on net profit margins, noting a concerning percentage of shops not generating profit.
Encouragement for Improvement (00:14:07)
Chris encourages shop owners to make small tweaks for improved profitability and performance.
Tracking and Measuring KPIs (00:16:12)
Final thoughts on the importance of tracking KPIs and using data to drive business improvements.
Connect with Chris:
[email protected]
Phone: 940.400.1008
www.autoshopcoaching.com
Facebook: https://www.facebook.com/
AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae
#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
Click to go to the Podcast on Remarkable Results Radio
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By Joe Marconi
Premium Member Content
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By carmcapriotto
Marketing your auto repair shop can be overwhelming, but with the right tools, it doesn’t have to be. Brian and Kim Walker break down essential marketing tools and tech to make the process easier, more effective, and even enjoyable.
Discover how to simplify your social media strategy with tools like Meta Business Suite and Canva, optimize your website performance with SEMrush and Google Analytics, and create better customer engagement with NFC tap technology and HiHello digital business cards. They also dive into practical tips for video content creation, email marketing, and measuring ROI to ensure your efforts are paying off.
If you’re ready to elevate your marketing without the hassle, this conversation will equip you with the insights and tools you need to succeed.
Thank you to our friends at RepairPal for providing you this episode. RepairPal’s Certified Network of shops are trusted by millions of customers each month. Learn more at
RepairPal.com/shops.
Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.
Show Notes with Timestamps
Introduction to the Episode (00:00:01) The podcast introduces the hosts and sets the stage for discussing marketing tools. Marketing Tools Overview (00:01:22) Brian discusses the importance of using effective marketing tools for auto repair shops. Social Media Planning (00:02:39) Kim emphasizes the need for strategic planning in social media marketing. Meta Business Suite (00:03:32) Discussion on using Meta Business Suite for scheduling posts on Facebook and Instagram. Social Media Scheduling Tools (00:04:11) Kim shares various tools for scheduling social media content, including Plantable and Hootsuite. Canva for Graphics (00:05:14) Introduction to Canva as a user-friendly graphic design tool for non-designers. Accessing the Meta Planner (00:05:39) Instructions on how to access the Meta planner within Facebook's business settings. Facebook Group for Shop Owners (00:06:07) Promotion of the Auto Repair Marketing Mastermind Facebook group for shop owners to share ideas. Tracking Social Media Engagement (00:08:10) Importance of using link shorteners like Bitly to track social media engagement. Link Tree for Instagram (00:09:12) Discussion on using Link Tree to manage multiple links from an Instagram bio. Search Engine Optimization Tools (00:10:21) Brian introduces SEO tools that can simplify the process of optimizing website content. SEMrush Overview (00:10:57) Detailed look at SEMrush as a comprehensive tool for SEO tasks. Ahrefs for Backlink Audits (00:12:21) Introduction to Ahrefs for managing backlinks in competitive SEO environments. Local SEO Tools (00:13:51) Discussion on Local Viking and Local Falcon for tracking Google Business Profile rankings. UVA's Auto Biz IQ (00:14:37) Mention of a specific tool for auto repair shops to analyze local SEO performance. Digital Advertising Planning (00:14:49) Importance of careful planning in digital advertising to avoid unnecessary spending. Using Google Sheets for Ads (00:15:53) Emphasizing organization with spreadsheets for tracking and analyzing digital ads. Keyword Planning for Ads (00:16:59) Discussing the necessity of keyword planning tools for effective ad targeting. Understanding UTM Tracking (00:17:36) Explaining UTM tracking parameters for detailed insights into marketing performance. Combining UTM with Link Shorteners (00:19:32) Using link shorteners like Bitly to manage long UTM links effectively. RepairPal Introduction (00:21:05) Highlighting RepairPal as a resource for connecting auto repair shops with new customers. Customer Loyalty Apps (00:22:12) Promoting App Fueled for creating custom loyalty apps for auto repair businesses. Video Marketing Tools (00:22:21) Discussing essential video tools for auto repair shops without needing professional help. Simplicity in Video Creation (00:23:15) Encouraging simplicity in video production to avoid overcomplication and promote consistency. Website Tools for Auto Repair Shops (00:27:17) Recommending Auto Ops as a top scheduling tool for auto repair shops. Website Building Recommendations (00:28:01) Suggesting Squarespace for easy website building for beginners in auto repair. Importance of Original Photos (00:29:06) Encouraging the use of original photography for websites instead of stock images. Photography Tips (00:30:13) Discusses the value of good photography, even with basic tools like cell phones. Email Marketing Tools (00:30:31) Introduces Constant Contact and Mailchimp for effective email marketing strategies. CRM Capabilities (00:31:15) Highlights the importance of utilizing built-in email features within CRMs for customer communication. App Fuelled Overview (00:31:17) Explains App Fuelled as a comprehensive CRM beyond just app creation for auto shops. Monthly Email Strategy (00:32:14) Encourages sending monthly emails to clients for better engagement and communication. Marketing Insights (00:33:02) Discusses measuring marketing effectiveness through Meta insights and analytics tools. Google Analytics Overview (00:35:19) Explains how Google Analytics and Search Console provide website performance insights. Looker Studio Introduction (00:36:15) Introduces Looker Studio as a free tool for creating KPI dashboards similar to agency analytics. ChatGPT in Marketing (00:37:17) Covers the potential and risks of using AI tools like ChatGPT for content creation. Follower Counter Gadget (00:39:33) Describes a fun gadget that tracks social media followers in real-time at physical locations. NFC Tap Technology (00:41:11) Explains how NFC technology can simplify sharing contact information for auto repair shops. Digital Business Cards (00:43:36) Promotes using digital business cards for easy sharing of contact information. Podcasting for Auto Shops (00:45:10) Suggests that auto repair shops consider starting a podcast to connect with their audience. Digital Notebook Discussion (00:45:15) Kim shares her experience with the Remarkable digital notebook for note-taking and organization. Organizing Notes (00:46:11) She explains how she uses the notebook for various categories like faith, business, and conference notes. Features of the Remarkable (00:47:06) Discussion on the features of the Remarkable, including customizable templates and pen options. Podcast Promotion (00:47:58) Brian promotes episode 57, discussing whether auto repair shops should have their own podcasts. Final Thoughts and Contact (00:48:12) Kim invites listeners to share tech tools and podcast ideas via email. Community Engagement (00:49:07) Brian encourages joining their Facebook group, the Auto Repair Marketing Mastermind. Acknowledging Sponsors (00:49:16) Brian thanks the sponsors, Repair Pal and App Field, for their support of the podcast.
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Lagniappe (Books, Links, Other Podcasts, etc)
https://shopmarketingpros.com/ep-057-should-your-shop-have-a-podcast/ - Should Your Shop Have a Podcast?
https://remarkable.com/ - Remarkable Notebook
Thanks to our Partners,
RepairPal at https://repairpal.com/shops. Quality Car Repair. Fair Price Guarantee.
App Fueled at appfueled.com. “Are you ready to convert clients to members? AppFueled™ specializes in creating custom apps tailored specifically for auto repair businesses. Build your first app like a pro.”
Aftermarket Radio Network
Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion
Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.
The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.
Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.
The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
Click to go to the Podcast on Remarkable Results Radio
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