K.I.S.S. - Keep It Simple [E025] - Speak Up!
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By Joe Marconi in Joe's Blog0 commentsIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By carmcapriotto
Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network Tune in to hear James Marsh's journey as he navigates the transition from a family-owned dealership to managing an independent automotive shop. James shares the significant differences between dealership and independent shop environments. He discusses marketing strategies, the importance of customer service, and the challenges and opportunities independent shops face. James Marsh, Empower Automotive, Traverse City, Michigan Show Notes Watch Full Video Episode Empower Automotive Name Change (00:01:40) Transition from Dealership to Independent Shop (00:02:52) Employee Retention and Culture Shift (00:03:28) Perception of Independent Shops (00:05:40) Marketing Challenges (00:08:30) Wage Comparisons (00:10:01) Warranty Work Impact (00:11:55) Management Culture Differences (00:12:53) Key Performance Indicators (00:14:15) Customer Service Focus (00:14:49) Comfort with Aftermarket Parts (00:21:19) Quality Suppliers Discussion (00:22:00) Transition to Independent Service Center (00:22:33) Marketing Strategies for 2025 (00:23:40) Population and Market Insights of Traverse City (00:26:56) Impact of Remote Work on Local Economy (00:28:35) Networking for Hiring (00:30:12)
Thanks to our Partners, NAPA Auto Care, NAPA TRACS and Automotive Management Network Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Get ready to grow your business with the Automotive Management Network: Find on the Web at http://AftermarketManagementNetwork.com for information that can help you move your business ahead and for the free and informative http://LaborRateTracker.com Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/ Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Thanks to our Partners, NAPA TRACS, and Today's Class Shop owner Andy Bizub, CEO of Midwest Performance Cars, shares how collaborating with designer Pam Esposito transformed his company’s branding and communication strategies. Pam, with over 25 years of experience, explains the difference between branding and marketing, emphasizing emotional connections and authenticity. The episode highlights the importance of consistent, meaningful branding and the long-term benefits of investing in a strong brand identity. Andy Bizub, Midwest Performance Cars, Chicago and Northbrook, IL. Andy’s previous episodes HERE. Pam Esposito, Esposito Design Show Notes Watch Full Video Episode MACS Training Event & Trade Show, Jan 30 – Feb 1, Orlando, FL: https://macsmobileairclimate.org/ Understanding Branding vs. Marketing (00:03:02) The Role of a Brand Steward (00:04:47) The Impact of Strong Branding (00:05:04) The Art of Communication in Branding (00:06:58) User Experience in Branding (00:09:33) Building Trust Through Reporting (00:10:58) Creative Presentation of Company Achievements (00:11:26) Authenticity in Branding (00:13:09) Using Stock Imagery Effectively (00:14:09) The Importance of Direct Mail (00:20:22) The Importance of Long-Term Advertising (21:32) Branding for All Makes and Models (21:44) Innovative Advertising Strategies (22:59) Avoiding Discount-Driven Marketing (24:10) Educating Customers on Service Quality (25:21) Creative Risks in Advertising (27:15) Highlighting Female Talent in Branding (29:13) The Power of Strong Visuals (30:08) Teaching Design Principles (30:31) Real-World Applications in Design Education (32:33) The Value of Good Design (35:03) Investing in Quality Branding (36:15)
Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Connect with the Podcast: -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on X: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
As a business owner, the fast pace of entrepreneurship can feel overwhelming, but when do you give yourself permission to slow down? In this episode, we delve into The Art of Slowing Down—what it means, why it’s important, and how to make it a reality in your daily life.
From intentional daily practices to creating systems that allow you to step away, this episode shares actionable insights and personal experiences to inspire you to find balance. Whether you’re planning for the future or simply trying to catch your breath, this conversation will encourage you to rethink how you manage your time and energy.
Hit play now to learn how slowing down could help you build a healthier, more sustainable approach to business and life!
Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at RepairPal.com/shops.
Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com to get started today. Keep your shop top of mind on the mobile device they love.
Lagniappe (Books, Links, Other Podcasts, etc)
Show Notes with Timestamps
Introduction to the Episode (00:00:01) The host introduces the podcast and the topic of slowing down in auto repair business ownership. Discussion of New Features (00:00:46) The speakers mention the potential of live streaming their podcast on Facebook. The Importance of Slowing Down (00:01:59) The co-host emphasizes that slowing down doesn't mean being lazy or complacent. Target Audience Clarification (00:02:16) The host clarifies that the episode is not for new business owners who are still growing. Personal Experiences with Surgery (00:05:30) Kim shares her experience of recovery after back surgery and the need for slowing down. Planning for Recovery (00:06:56) Kim discusses the importance of planning and preparing for recovery from her surgery. Building Trust in the Team (00:09:59) Kim reflects on how stepping back built confidence in her team and their abilities. Easing Back into Work (00:12:33) Kim talks about her gradual return to work and the importance of giving herself grace. Avoiding Extreme Situations (00:13:25) The host encourages listeners not to wait for extreme situations like surgery to slow down. The Importance of Slowing Down (00:14:32) Kim discusses the brutal nature of automotive conference seasons and the need for downtime. Personal Time and Routine (00:15:25) Kim shares her Friday routine, emphasizing quiet time, workouts, and relaxation. Work-Life Balance for Entrepreneurs (00:16:14) Kim reflects on the stress of entrepreneurship and the importance of not working excessively every day. Freedom of Time and Finances (00:18:22) Kim highlights the reasons for becoming a business owner, focusing on achieving freedom of time. Daily Slow Time (00:18:38) Brian talks about integrating intentional slow time into daily routines, even during work trips. One Minute Pause Technique (00:19:28) Brian introduces a one-minute pause app for quick moments of mindfulness during busy days. Creating Healthy Leadership (00:20:30) Brian emphasizes the need for leaders to be emotionally and physically healthy for their teams. Encouragement to Slow Down (00:21:25) Kim encourages listeners to consider slowing down and reflects on building a supportive team. Conclusion and Thanks (00:22:29) Kim and Brian thank their sponsors and invite listeners to tune in next week.
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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By Changing The Industry
Episode 198 - Transparency and Member Engagement With Associations with Ryan Ragan of ASTA
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By Joe Marconi
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