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The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.

Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/

Check out their podcast here: https://autorepairmarketing.captivate.fm/

If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind

**Podcast Episode Summary: The Weekly Blitz with Coach Chris Cotton**

In this engaging episode of "The Weekly Blitz," Coach Chris Cotton, a renowned auto repair business coach, delves into the essential elements that contribute to becoming the premier auto repair shop in your community. Coach Cotton begins by emphasizing the significance of establishing a culture of accountability within the workplace. He explains that when each team member takes responsibility for their actions and outcomes, it creates a foundation for success and continuous improvement.

Furthermore, Coach Cotton discusses the importance of fostering teamwork among employees. He suggests that a collaborative environment not only enhances efficiency and productivity but also boosts morale and job satisfaction. By encouraging open communication and mutual support, team members are more likely to work together towards common goals, ultimately benefiting the business as a whole.

Delivering an exceptional customer experience is another key focus of the episode. Coach Cotton points out that while having the latest tools and offering competitive prices are important, they are not the sole determinants of success. Instead, he argues that true excellence is achieved when every employee is committed to maintaining high standards and consistently exceeding customer expectations. This dedication to quality service helps build a strong reputation and encourages repeat business.

Coach Cotton also highlights the critical role of leadership in cultivating a positive and productive workplace culture. Effective leaders set the tone for the organization, modeling the behaviors and attitudes they wish to see in their team. By providing clear direction, support, and recognition, leaders can inspire their employees to strive for excellence in every aspect of their work.

Finally, Coach Cotton underscores the importance of building trust and loyalty with customers. He explains that every interaction with a customer is an opportunity to reinforce their confidence in the business. By consistently delivering on promises and addressing any concerns promptly and professionally, auto repair shops can establish long-lasting relationships with their clients, ensuring sustained success in a competitive market.


Introduction to the Episode (00:00:18)

  • Coach Chris Cotton introduces the podcast and its focus on supercharging auto repair businesses.

Podcast Recommendations (00:01:23)

  • Chris highlights other podcasts on the aftermarket radio network worth checking out.

Inspiration from Previous Episode (00:02:38)

  • Chris discusses insights gained from a previous episode with Cecil Bullard about being the best shop.

Creating a Culture of Accountability (00:03:56)

  • The importance of fostering accountability among employees to achieve the goal of being the best shop.

Defining the Best Shop (00:04:54)

  • Being the best shop is a commitment reflected in every operational aspect, not just tools or prices.

Employee Engagement and Culture (00:06:02)

  • The significance of a positive culture where employees thrive and contribute to customer experience.

The Role of Accountability (00:07:20)

  • Accountability is essential; employees must hold themselves to high standards for the shop's reputation.

Steps to Accountability (00:08:25)

  • Chris outlines practical steps for employees to demonstrate accountability in their roles.

Building a Standard of Excellence (00:09:31)

  • Establishing a standard of excellence leads to a desirable workplace and loyal customers.

Legacy of Excellence (00:10:29)

  • Being the best shop is about building a legacy and creating growth opportunities for employees.

Closing Remarks (00:11:33)

  • Chris thanks listeners and emphasizes the importance of a positive mindset in the auto repair business.


Connect with Chris:

[email protected]

Phone: 940.400.1008

www.autoshopcoaching.com

Facebook: https://www.facebook.com/

AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae


#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

Click to go to the Podcast on Remarkable Results Radio

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  • Have you checked out Joe's Latest Blog?

         0 comments
      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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    • By carmcapriotto
      Ready to plan ahead and make your March marketing a success? Join Brian Walker and Caroline Legrand as they share creative, actionable ideas to help your auto repair shop stand out this spring. With Women’s History Month, spring maintenance season, and pre-trip inspections for spring break on the horizon, this episode is packed with strategies to prepare your shop for a busy March.
      Discover how to leverage upcoming opportunities like St. Patrick’s Day, tax refund season, and National Days such as 'Check Your Batteries Day' and 'Chocolate Chip Cookie Week.' Whether you’re gearing up for alignments after pothole season, celebrating your team, or engaging your community, this episode is full of tips to help you plan your marketing with confidence.
      Tune in now to get ahead of the game and make March your shop’s most successful month yet!
      Thank you to our friends at RepairPal for providing you this episode. RepairPal is the key that unlocks more business for your repair shop. Learn More at RepairPal.com/shops. 
      Are you ready to convert clients to members? App Fueled specializes in creating custom apps tailored specifically for professional auto repair businesses. Visit Appfueled.com   to get started today. Keep your shop top of mind on the mobile device they love.
      Lagniappe (Books, Links, Other Podcasts, etc)
      https://shopmarketingpros.com/ep-129-preparing-for-februarys-marketing/ https://www.daysoftheyear.com   
      https://www.nationaldaycalendar.com/ 
      https://automotivetrainingevents.com/event/vision/ - VISION Hi-Tech Training & Expo 


      Show Notes with Timestamps


      How To Get In Touch
      Group - Auto Repair Marketing Mastermind
      Website - shopmarketingpros.com 
      Facebook - facebook.com/shopmarketingpros 
      Get the Book - shopmarketingpros.com/book
      Instagram - @shopmarketingpros 
      Questions/Ideas - [email protected] 
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
      The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
      I’d like to give another shoutout to our sponsor, Shop Marketing Pros. They are the only marketing company I recommend, and they handle all of the marketing for my own shop as well. If you’re serious about growth, you need strategies that actually work: better websites, higher Google rankings, and ads that bring real customers through your doors.
      Visit ShopMarketingPros.com/chris to partner with a team that understands your business. Because every great shop deserves marketing that’s just as great.




      Check out their podcast here: https://autorepairmarketing.captivate.fm/


      If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind


      In this episode of "The Weekly Blitz," host Coach Chris Cotton opens up about his deeply personal journey with grief following the passing of his beloved wife Kimberly's mother on New Year's Eve. With heartfelt sincerity, he delves into the complex and often overwhelming stages of grief, sharing insights and reflections from his own experience. Chris emphasizes the crucial importance of being prepared for the inevitable reality of loss, introducing listeners to the "red envelope yellow envelope" concept. This thoughtful approach involves meticulously documenting essential information and end-of-life plans, ensuring that loved ones are not left in the dark during times of emotional turmoil.


      Chris underscores the necessity of having those often uncomfortable yet vital conversations about end-of-life wishes and preparations. By addressing these topics head-on, individuals can significantly ease the burden on their families and friends, allowing them to focus on healing and remembrance rather than logistical challenges. Throughout the episode, Chris also touches on the emotional and spiritual dimensions of grief, offering guidance and support to those navigating similar paths.
      He encourages listeners to prioritize self-care and preparedness, not only in their personal lives but also within their business endeavors. By fostering a mindset of readiness and resilience, individuals can better cope with the unpredictable nature of life and loss. Through his candid storytelling and practical advice, Coach Chris Cotton provides a compassionate and empowering message, reminding us all of the strength found in vulnerability and the peace that comes from being prepared.


      Introduction to the Episode (00:00:01)
      Coach Chris Cotton introduces the podcast and its focus on auto repair business insights.
      Happy New Year Message (00:01:13)
      Chris shares a New Year greeting and hints at personal challenges faced recently.
      Discussion of Loss (00:02:29)
      Chris reflects on the passing of Kimberly's mother and the impact on their family.
      Red Envelope Yellow Envelope Concept (00:03:46)
      Importance of planning for unexpected events is emphasized through personal experiences.
      The Emotional Toll of Grief (00:06:50)
      Chris describes the emotional reactions and support needed during grief.
      Organizing Affairs for Loved Ones (00:08:18)
      Advice on preparing personal and business affairs to ease burdens on family.
      The Stages of Grief (00:10:27)
      Chris outlines the stages of grief observed in Kimberly's reactions to loss.
      Denial and Anger Stages (00:11:38)
      Discussion of denial and anger stages in the grieving process.
      Bargaining Stage of Grief (00:13:08)
      Explains how bargaining manifests in thoughts of regret and "what if" scenarios.
      Depression and Acceptance Stages (00:15:12)
      Chris describes the transition between depression and acceptance in the grieving process.
      Call to Action for Planning (00:16:28)
      Encouragement to have plans in place for end-of-life situations to support loved ones.
      Importance of Life Stories (00:17:47)
      Chris stresses the need to document loved ones' life stories before it's too late.
      Final Thoughts on Grief and Readiness (00:19:00)
      Reflection on being spiritually and emotionally prepared for life's uncertainties.


      Connect with Chris:
      [email protected]
      Phone: 940.400.1008
      www.autoshopcoaching.com
      Facebook: https://www.facebook.com/
      AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae


      #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
      Click to go to the Podcast on Remarkable Results Radio
    • By carmcapriotto
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