Why Your Customers Might Be Lying (and How Neuromarketing Can Help!) [THA 409]
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By Joe Marconi in Joe's Blog0 commentsIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By carmcapriotto
Thanks to our Partner, NAPA Auto Care Focusing on the third part of a five-part 'Unstoppable Framework for Auto Shop Owners' series, Maryann Croce discusses strategies for optimizing processes and empowering teams. Mary Ann shares insights from her coaching experiences, including a case study of a client named Steve, who overcame burnout by streamlining operations and delegating tasks. The episode emphasizes the importance of continuous improvement, setting boundaries, and fostering a supportive team environment for business success. Maryann, Small Biz Vantage. Maryann’s previous episodes HERE. Show Notes Watch Full Video Episode Here's the link to the fillable download: https://bit.ly/409jaZV Unstoppable Framework for Auto Shop Owners Part 1: Core Values and Vision [RR 997]: https://remarkableresults.biz/remarkable-results-radio-podcast/e997/ Unstoppable Framework for Auto Shop Owners Part 2: Mastering Your Finances [RRR 1004]: https://remarkableresults.biz/remarkable-results-radio-podcast/e1004/ Unstoppable Framework Overview (00:01:12) The Goal of the Framework (00:02:13) Steve's Story: The Doing It All Trap (00:04:37) Creating Standard Operating Procedures (00:05:46) Impact of Delegation on Business and Life (00:08:30) Importance of Accountability (00:10:46) Steps for Creating SOPs (00:12:51) Encouraging Team Autonomy (00:16:13) Structured Onboarding and Continuous Learning (00:18:27) Feedback Loops and Open Communication (00:19:39) The Business Control Dilemma (00:20:38) Small Wins Matter (00:20:51) Breaking the Micromanagement Cycle (00:21:53) Setting Boundaries for Well-being (00:23:44) The Importance of Personal Time (00:24:42) Final Thoughts on Business Growth (00:25:42) Continuous Improvement Mindset (00:26:52)
Thanks to our Partner, NAPA Auto Care Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/ Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/
Check out their podcast here: https://autorepairmarketing.captivate.fm/
If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
**Podcast Episode Summary: The Weekly Blitz with Coach Chris Cotton**
In this engaging episode of "The Weekly Blitz," Coach Chris Cotton, a renowned auto repair business coach, delves into the essential elements that contribute to becoming the premier auto repair shop in your community. Coach Cotton begins by emphasizing the significance of establishing a culture of accountability within the workplace. He explains that when each team member takes responsibility for their actions and outcomes, it creates a foundation for success and continuous improvement.
Furthermore, Coach Cotton discusses the importance of fostering teamwork among employees. He suggests that a collaborative environment not only enhances efficiency and productivity but also boosts morale and job satisfaction. By encouraging open communication and mutual support, team members are more likely to work together towards common goals, ultimately benefiting the business as a whole.
Delivering an exceptional customer experience is another key focus of the episode. Coach Cotton points out that while having the latest tools and offering competitive prices are important, they are not the sole determinants of success. Instead, he argues that true excellence is achieved when every employee is committed to maintaining high standards and consistently exceeding customer expectations. This dedication to quality service helps build a strong reputation and encourages repeat business.
Coach Cotton also highlights the critical role of leadership in cultivating a positive and productive workplace culture. Effective leaders set the tone for the organization, modeling the behaviors and attitudes they wish to see in their team. By providing clear direction, support, and recognition, leaders can inspire their employees to strive for excellence in every aspect of their work.
Finally, Coach Cotton underscores the importance of building trust and loyalty with customers. He explains that every interaction with a customer is an opportunity to reinforce their confidence in the business. By consistently delivering on promises and addressing any concerns promptly and professionally, auto repair shops can establish long-lasting relationships with their clients, ensuring sustained success in a competitive market.
Introduction to the Episode (00:00:18)
Coach Chris Cotton introduces the podcast and its focus on supercharging auto repair businesses.
Podcast Recommendations (00:01:23)
Chris highlights other podcasts on the aftermarket radio network worth checking out.
Inspiration from Previous Episode (00:02:38)
Chris discusses insights gained from a previous episode with Cecil Bullard about being the best shop.
Creating a Culture of Accountability (00:03:56)
The importance of fostering accountability among employees to achieve the goal of being the best shop.
Defining the Best Shop (00:04:54)
Being the best shop is a commitment reflected in every operational aspect, not just tools or prices.
Employee Engagement and Culture (00:06:02)
The significance of a positive culture where employees thrive and contribute to customer experience.
The Role of Accountability (00:07:20)
Accountability is essential; employees must hold themselves to high standards for the shop's reputation.
Steps to Accountability (00:08:25)
Chris outlines practical steps for employees to demonstrate accountability in their roles.
Building a Standard of Excellence (00:09:31)
Establishing a standard of excellence leads to a desirable workplace and loyal customers.
Legacy of Excellence (00:10:29)
Being the best shop is about building a legacy and creating growth opportunities for employees.
Closing Remarks (00:11:33)
Chris thanks listeners and emphasizes the importance of a positive mindset in the auto repair business.
Connect with Chris:
[email protected]
Phone: 940.400.1008
www.autoshopcoaching.com
Facebook: https://www.facebook.com/
AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae
#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
Click to go to the Podcast on Remarkable Results Radio
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By Changing The Industry
Transforming Customer Service with Insights from Great Books #podcast #autorepairbusiness
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By carmcapriotto
Thanks to our Partners, Shop Boss, and 360 Payments Recorded Live at AAPEX 2024, Matt Fanslow highlights the PicoScope's features, including its ability to measure a wide range of pressures and its applications in diagnosing noise, Matt Fanslow, Riverside Automotive, Red Wing, MN, Diagnosing the Aftermarket A to Z Podcast Show Notes: Watch Full Video Episode PicoScope Features (00:00:15) Noise Vibration Harshness (00:01:31) Using PicoScope for Diagnostics (00:02:12) Ease of Use for All Levels (00:03:14) Learning Curve and Training (00:04:51)
Thanks to our Partners, Shop Boss, and 360 Payments Shop Boss – Shop Management Software built by shop owners for shop owners. It works the way you need it to, right out of the box. Find on the web at https://shopboss.net Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/ Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Thanks to our Partner, NAPA Auto Care Join the dynamic duo Uwe Kleinschmidt and Krista Eriksson of AutotechIQ! Uncover how data-driven processes are revolutionizing the automotive industry, explore the shifting landscape of customer behavior, and learn why transparency and education are essential for increasing approvals. Gain actionable insights into key aftermarket strategies, including maximizing the impact of digital vehicle inspections and employing innovative sales techniques. Uwe Kleinschmidt, CEO, AutotechIQ Krista Erickson, VP of Client Services and Marketing, AutotechIQ Show Notes Watch Full Video Episode Shifting Customer Expectations (00:01:19) Measuring Customer Engagement (00:02:12) Case Study on Service Advisors (00:03:27) The Role of Visual Aids (00:10:11) Empowerment Through Information (00:11:34) Building Trust with Customers (00:15:39) Standardizing Job Names (00:16:01) Declined Jobs Analysis (00:17:04) Actionable Transparency (00:18:21) Creating Urgency in Customer Interactions (00:21:51) Marketing Strategies for Service Offers (00:22:23) Follow-Up on Declined Services (00:23:07) Effectiveness of Visual Aids (00:23:29) The Brittany Process (00:25:31) Customer Education Through Layman's Terms (00:26:49) Work-Life Balance Challenges (00:29:35) Rebranding Technicians (00:31:35) Effective Communication in Service Advising (00:32:30) Growing the Certified Shop Network (00:34:00) AutoTechIQ DNA Concept (00:35:52) Importance of Preventative Maintenance (00:36:54) Technology's Role in Customer Engagement (00:37:39) Redefining Service Advisor Roles (00:39:13) Benefits of Specialized Roles in Shops (00:40:11) Introduction to New Generations of Listeners (00:41:35)
Thanks to our Partner, NAPA Auto Care Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/ Click to go to the Podcast on Remarkable Results Radio
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