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By Joe Marconi in Joe's Blog0 commentsIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By Joe Marconi
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By carmcapriotto
Thanks to our Partners, NAPA TRACS, Auto-Fix Auto Shop Coaching, and Today's Class Recorded at the 2024 ASTA Expo, Dewain DeGarmo from Black's Tire & Auto Service and David Boyes from Today's Class discuss the evolving landscape of training and education in the automotive repair industry. Dewain, overseeing training across 60 stores, shares the challenges of managing a large team while introducing innovative strategies to improve knowledge retention and performance. He also talks about his role as a "puzzle master," tackling complex technical problems and spearheading training programs, including a creative prize system to motivate teams. The discussion highlights how technology is driving improvements in training within the industry. Dewain DeGarmo from Black's Tire & Auto Service David Boyes, President of ‘Today’s Class” An online learning organization that has been supporting the automotive industry for more than 20 years. David’s previous episodes HERE Show Notes Watch Full Video Episode ASTA EXPO: https://astaexpo.com/ Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Managing a Large Team (00:02:37) Challenges of Change (00:03:28) Joy in Team Development (00:04:14) Dwayne's Journey in the Industry (00:04:31) Becoming the Puzzle Master (00:06:05) Training Evolution (00:08:14) Competitive Training Environment (00:09:29) Unique Prizes in Training (00:11:05) Wrestling Belt as a Prize (00:11:21) Measuring Team Performance (00:12:05) Daily Training Consistency (00:14:06) Dashboard Insights (00:15:10) Building a Training Portal (00:16:02) Aggregating Training Resources (00:16:48) Challenges of Local Training Attendance (00:19:12) Balancing Work and Training (00:20:23) TPMS Training Insights (00:21:06) Generational Work Ethic Discussion (00:22:05) Microlearning for Team Training (00:22:21) Identifying Training Gaps (00:23:01) Investment in Training (00:24:25) Balancing Training Opportunities (00:26:15) Cultural Integration of Training (00:29:00) Importance of Communication Tools (00:32:45) Team Engagement Challenges (00:35:01) Culture of Continuous Learning (00:35:08) Incremental Improvement (00:36:14) Personal Ownership of Knowledge (00:36:29) User Motivation for Training (00:36:47) Boosting Training Scores (00:37:11) Conferences and Learning Retention (00:37:35) Custom Training Requests (00:39:58)
Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Auto-Fix Auto Shop Coaching Proven Auto Shop Coaching with Results. Over 61 Million in ROI with an Average ROI of 9x. Find Coach Chris Cotton at AutoFix Auto Shop Coaching on the Web at https://autoshopcoaching.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/ Connect with the Podcast: -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on X: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Today’s episode tackles a critical issue that could cost your business thousands—your domain name. What happens if it expires? Spoiler alert: It’s not good. An expired domain can bring your website crashing down, devastate your SEO rankings, and even force you to pay big money to get it back. But don't worry, we’re here to guide you through it!
We’ll dive into the risks of letting your domain lapse and share practical steps to make sure this never happens to you. This episode is packed with essential advice that could save you a fortune and keep your online presence safe.
Grab your headphones, hit play, and let’s dive in!
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
Lagniappe (Books, Links, Other Podcasts, etc)
Aftermarket Radio Network: https://aftermarketradionetwork.com/
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Thanks to our Partner, NAPA Auto Care Welcome to a special milestone episode of "Remarkable Results Radio," hosted by Carm Capriotto. As we celebrate our 1000th episode, we're not only reflecting on the incredible journey we've taken together, but also unveiling something special—12 Success Strategies From Professional Auto Service Ceo's, distilled from over 2,000 podcast episodes that have shared invaluable insights from industry leaders, shop owners, and experts. Over the past nine years, Carm has gathered a wealth of knowledge from the brightest minds in the automotive aftermarket. Each episode has contributed to a deeper understanding of what drives success in this ever-evolving industry. These 12 strategies are drawn from the real-world experiences and lessons shared by our remarkable guests. This episode is more than just a celebration—it's a resource for you. These strategies are designed to help you evaluate and strengthen your business, ensuring long-term success in the automotive aftermarket. Thank you to our loyal listeners for your continued support, engagement, and feedback. You’ve helped shape the conversations that have led to these key takeaways. Download the full copy of 'The Top 12 Success Strategies from Professional Auto Service Ceo's': remarkableresults.biz/ceo We gathered episodes based on each of the 12 strategies. Find them on our Collections page HERE. Show Notes Watch Full Video Episode Download the full copy of 'The Top 12 Success Strategies from Professional Auto Service Ceo's': remarkableresults.biz/ceo
Thanks to our Partner, NAPA Auto Care Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Welcome to another episode of the Auto Repair Marketing Podcast. Today we’re diving into an essential topic for shops in competitive markets—how to rank auto repair keywords in a large city. If you're in a big city like Houston or Atlanta, you know how tough it can be to stand out among hundreds of other shops. But with the right SEO strategies, you can get your shop to rank higher and bring in more customers.
In this episode, we’ll cover the key SEO basics you need, from optimizing your Google Business Profile to gathering keyword-rich reviews. We’ll also dive into the power of long-tail keywords and creating high-quality, authoritative content that sets you apart. If you’re ready to take your SEO to the next level and compete in a crowded market, this episode is for you. Let’s get started!
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
Lagniappe (Books, Links, Other Podcasts, etc)
How a Trip to Key West Solidified What I Know About Reviews: https://shopmarketingpros.com/a-trip-solidified-what-i-know-about-reviews/
Keywords in Reviews - Adding Fuel to the Fire : https://shopmarketingpros.com/keywords-in-reviews-adding-fuel-to-the-fire/
SMP Blog: https://shopmarketingpros.com/how-to-rank-for-auto-repair-keywords-in-a-large-city/
They Ask, You Answer: https://marcussheridan.com/they-ask-you-answer/
Moz: https://moz.com/
The Ultimate Guide to Auto Repair Shop Marketing : https://shopmarketingpros.com/book/
Semrush Link Building: https://www.semrush.com/blog/link-building/
Show Notes with Timestamps
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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