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By Joe Marconi in Joe's Blog0 commentsIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By carmcapriotto
Want to make your content stand out in 2024?
In this episode, we’ll discuss why creating completely original content isn’t the key—and what really drives success in today’s competitive landscape.
You’ll learn how to take existing topics and make them your own by adding your unique voice and perspective. We’ll show you how to keep your shop at the forefront of your customers’ minds, even during long gaps between visits. Plus, get tips on how to use content across social media, email, and other channels to build trust and connect with your audience.
Ready to boost your content strategy and strengthen customer loyalty? Tune in now and discover how to create content that truly resonates with your audience!
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
Show Notes with Timestamps
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Do you believe that every shop has a culture, whether intentional or not? Discover how to define your desired culture and lean into empowering leadership and personal development. This episode is packed with actionable insights and real-life stories to help you transform your shop’s culture from the ground up. Whether you’re struggling with high turnover or just want to create a more positive work environment, this discussion has something for everyone. Dave Schedin, CompuTrek Automotive Management Systems. Dave’s previous episodes HERE Maryann, Small Biz Vantage. Maryann’s previous episodes HERE. Rick White, President and Lead Coach for 180BIZ, Listen to Rick’s previous episodes HERE. [email protected] Show Notes
Rick White on Culture (00:04:55) Rick White challenges the idea of "no culture," emphasizing intentional versus unintentional culture. Maryann Croce on Defining Culture (00:06:59) Maryann Croce discusses the importance of defining desired culture for employee engagement and customer perception. Discussion on Culture's Impact (00:11:53) The panel discusses how culture affects profitability, sustainability, and enjoyment in the workplace. Unethical Practices and Culture (00:12:44) Carm emphasizes the connection between poor culture and unethical practices within a business. Personal Development (00:14:09) Dave discusses how personal development influences a shop owner's ability to cultivate a positive culture. Rick White on Wisdom vs. Knowledge (00:16:54) Rick contrasts knowledge and wisdom, stressing the importance of applying knowledge to create a strong culture. Poor Culture Indicators (00:17:55) Discussion on signs of a poor workplace culture, including low morale and unsafe environments. Lack of Trust and Engagement (00:18:35) Exploration of how absence of trust leads to employee disengagement and its negative impact. Leadership and Growth (00:19:07) Importance of strong leadership for shop success and personal investment in leadership development. Business Ownership Realities (00:24:02) Reflections on the challenges of business ownership and the unexpected demands it brings. Hope and Future Potential (00:27:19) Emphasizing the need for hope and setting high goals to maintain motivation in business. Cultural Shifts and Coaching (00:30:38) Encouragement for gradual cultural improvements and the importance of seeking guidance from coaches. Core Culture Ingredients (00:33:17) Identifying key elements of a positive culture, including leadership behavior and employee recognition. Understanding Culture (00:37:00) Discussion on the significance of culture in a shop and the difficulty of addressing toxic behaviors. Toxic Employees and Culture (00:37:37) Rick shares experiences with toxic employees and how their negative impact can be mitigated. Firing Toxic Behavior (00:38:41) Dave narrates a tough conversation where he separates an employee's behavior from their identity. Difficult Conversations (00:41:06) The importance of having tough conversations to maintain a positive workplace culture is discussed. Burnout and Culture (00:42:46) The effects of burnout on shop owners and the necessity of a supportive culture are highlighted. Culture Change in Teams (00:46:45) The need for team members to see themselves as part of a whole is emphasized through a TV show example.
Thanks to our Partner, NAPA TRACS NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Thanks to our Partner, Auto-Fix Auto Shop Coaching Proven Auto Shop Coaching with Results. Over 61 Million in ROI with an Average ROI of 9x. Find Coach Chris Cotton at AutoFix Auto Shop Coaching on the Web at https://autoshopcoaching.com/ Thanks to our Partner, Today's Class Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/Connect with the Podcast: -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on X: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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By nptrb
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By carmcapriotto
Matt Fanslow addresses misconceptions in the automotive repair industry, focusing on a viral social media video about tire repair. Matt explains the importance of following manufacturer protocols, the risks of improper repairs, and the need for ongoing consumer education. He emphasizes the long-term integrity of honest repairs and advises consumers to ask questions rather than assume malintent from repair shops.
Show Notes
Puncture Repair Procedures: https://www.ustires.org/sites/default/files/2021-10/Puncture_repair_handout_17_2.pdf Tire Repair: What You Can and Cannot Repair on a Flat Tire: https://www.continental-tires.com/products/b2c/tire-knowledge/tire-repair/ Faulty Tire Repair Brings $22.8 Million Court Award: https://www.shopownermag.com/faulty-tire-repair-brings-22-8-million-court-award/ $22.8 Million Faulty Tire Repair Entirely Avoidable: https://www.tirereview.com/22-8-million-faulty-tire-repair-entirely-avoidable/ Discussion on Auto Repair Integrity (00:01:06) Personal Tire Repair Experience (00:01:17) Cost Comparison of Tire Repairs (00:02:25) Incompetence vs. Scamming (00:02:33) Lack of Standard Protocols (00:04:07) Importance of Manufacturer Protocols (00:04:41) Tire Repair Limitations (00:08:37) Legal Precedents in Auto Repair (00:09:42) Consumer Awareness and Questions (00:10:55) Disconnect Between Clients and Mechanics (00:12:04)
The Aftermarket Radio Network
Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion
Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life.
The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level.
The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching.
Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest.
Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size.
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Want to create video content that boosts your shop’s visibility and drives more customers to your door?
Discover how taking on the VEDA (Video Every Day in August) challenge can help you get comfortable on camera, overcome any fears, and make video a natural part of your marketing strategy.
In this episode, we’ll share practical tips on using video to build trust with your audience, improve your SEO, and showcase your expertise—all while staying consistent with daily video content. Plus, you’ll learn how doing VEDA can help you master video creation and create real connections with your customers.
Don’t miss out on this chance to level up your video game and see real results for your shop. Tune in now and start creating videos that truly connect!
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
https://www.facebook.com/brian.walker
https://www.facebook.com/brian.walker/videos/877852980463356 - Brian’s #veda day 31
https://www.facebook.com/brian.walker/videos/2358559621160873 - Brian’s #veda day 32
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Click to go to the Podcast on Remarkable Results Radio
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