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The Most Badass Way to Get More New Customers

JustTheBest
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Hands On

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16 hours ago, JustTheBest said:

Hey, Hands On! Matthew, “The Car Count Fixer” here… I’m the guy that hosted the call and I’ll try to help.
 
My first comment is that your question or comment is a tall order. That’s because the call was about an hour long, so I think you’ll see that it’s a lot to jam into 3 sentences… but I’ll try. ;)

#1-I detailed my Perfect Offer lets you build an offer based on VALUE (not pricing) to the customer so you instantly stand out from the crowd (even big box repair, franchised shops, national chains or even new car dealers!)

#2-I detailed how to get more new customers without EVER forking over money up front for postcards, printing, postage & distribution or hiring a digital ad agency to run your ads (that are usually full of discounts and free services that attract the bottom feeders and car owners without money!) - and I even showed real actual forum posts where shop owners detail spending $2,900.00 UP FRONT just for postcard printing, postage and distribution; without ever having a guarantee of getting a customer. When the dust settles, and you do the math and showed it was a cost of $140.00 just to get the new customer


#3-Why My strategy is The Most BadAss? Because when you follow My Perfect Offer strategy, it means you never risk your money up front hoping that your ad works. I showed ways that it has actually proven to work - and it doesn’t cost you dime until the new customer is IN YOUR SHOP!

And if I can be so bold as to add a fourth sentence….
#4 This works even if you’re never done it before, or your last promo was a huge waste of money and a flop, or you only have a shoestring budget and don’t think you can compete with the big box repair shops, franchised shops or new car dealers, or you don’t think it won’t work because you don’t have a main street location, or even if you don’t have enough reviews.

The big issue is… Nobody else can do that, PERIOD!


If you want more details, I’d be happy to show you on a quick zoom call. You can schedule it here for a day/time that works for you!


Hope this helps! At least I tried to get it all in 3 sentences, no?

Matthew
“The Car Count Fixer”

 

Screenshot2024-10-03220130.png.3ee3f62d4ea80b8b04bfc30476025624.png

Thanks. What works exactly?

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    • Joe Marconi
      The Toolbox is Last to Leave, First is the Heart
      By Joe Marconi in Joe's Blog
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      It always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
      While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
      Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
      One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.

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