‘Crystal Clear’ Communication [FTR 099]
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By Joe Marconi in Joe's Blog0 commentsIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By carmcapriotto
Join host Kim Walker as she leads a heartwarming and insightful panel discussion with auto repair shop owners who are making a real difference in their communities. In this special episode, our panelists share how they're stepping up during the back-to-school season to support local students and teachers through creative initiatives—from donating school supplies to funding teacher wish lists and organizing community events.
Listen as Tanika Haynes, Christina Grace Beverly, and Nakia and Nate Bailor discuss the challenges they’ve faced, the unexpected rewards of giving back, and how these efforts have strengthened their ties to the community. Whether you’re a shop owner looking for inspiration or simply curious about the power of local engagement, this episode is packed with practical tips and stories that will inspire you to take action.
Hit play now to learn how even small gestures can create lasting impacts, both for your business and your community! 🚗🎒
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
Back to School Marketing Discussion in the FB group
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By carmcapriotto
Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network This episode explores the distinctions between training and education, comparing the educational systems in the U.S. and Europe and how the automotive industry can support academic institutions. Tanner Brandt emphasizes the value of vocational training and soft skills, while Michael Ingvardsen highlights the advantages of industry collaboration and the need for engaging training resources. Tanner and Michael advocate for a cultural shift in automotive education, calling for long-term industry partnerships and a focus on continuous learning to better equip future technicians. Michael Ingvardsen, Global Technical Training Manager, Nissens Automotive Tanner Brandt, Autodiag Clinic. Tanner’s previous episodes HERE. Show Notes
Discussion on Education vs. Training (00:03:03) Carm emphasizes the importance of distinguishing between training and education in the automotive field. Tanner's Perspective on Training (00:03:53) Tanner discusses the differences between short-term training and long-term educational processes. Michael on European Training Challenges (00:04:48) Michael explains the cultural differences in training attendance between Europe and the U.S. Vacation in Denmark (00:06:26) Carm and Tanner discuss the generous vacation policies in Denmark compared to the U.S. High School Vocational Programs (00:07:25) Tanner shares insights about vocational education systems like BOCES in New York. Shop Owners and Vocational Programs (00:08:19) Carm highlights the need for shop owners to engage with vocational education centers. Challenges in Automotive Education (00:09:12) Tanner addresses misconceptions regarding the readiness of students entering the automotive workforce. Michael's Educational Experience in Denmark (00:10:56) Michael outlines the differences in educational approaches and student opportunities in Denmark. Cost of Education in Denmark (00:13:10) Carm and Michael discuss the free education system in Denmark and its implications. High School Structure in Denmark (00:14:26) Michael explains the schooling structure, including high school and vocational training paths. Career Path in Automotive for Danish Students (00:15:27) Michael describes the four-year training program for students pursuing automotive careers in Denmark. Challenges in Automotive Education (00:17:58) Discussion on why students lack education post-high school and the need for vocational training. Internships and Apprenticeships (00:21:42) Exploration of internships as a result of vocational training and the potential for hands-on experience. Industry Support for Education (00:22:07) Discussion on how companies, like Nissen's, support educational institutions continuously rather than temporarily. Transactional Nature of U.S. Education (00:23:32) Critique of the transactional approach in U.S. automotive education versus long-term support seen in other countries. Instructor Education and Training (00:24:20) Concerns about how current instructors in the U.S. are educated and the validity of their training sources. Curriculum Changes in Colleges (00:27:36) Changes at a college level to improve student outcomes by replacing traditional subjects with lab-focused learning. Differences Between AAS and AOS Degrees (00:29:49) Comparison of Associates of Applied Science and Associates in Occupational Science degrees and their implications for students. Soft Skills in Education (00:32:58) Discussion on the lack of soft skills training in automotive education and its importance for student success. Work-Life Balance Discussion (00:36:33) Exploration of communication skills and generational changes impacting work-life balance in the automotive industry. Personal Reflection on Travel (00:37:01) Michael shares his journey from extensive travel to prioritizing family time and achieving better work-life balance. Content Development in Training (00:38:46) Tanner discusses his experience in content development for training and differences in presentation styles. Interactive Learning Approaches (00:40:46) The need for interactive and entertaining training presentations to engage learners effectively. Learning Management Systems (00:42:01) Discussion on the advantages of established learning management systems in European training compared to the U.S. Corporate Training Consistency (00:43:26) Michael highlights the importance of maintaining consistent training materials across all trainers in his organization. Need for Communication Courses (00:45:05) Tanner advocates for incorporating communication courses in automotive education to improve interpersonal skills. Real-World Communication Training (00:46:56) Tanner shares insights on practical communication training methods that encourage interaction with strangers. Final Thoughts from Michael (00:48:03) Michael encourages ongoing training and education for both students and professionals in the automotive industry. Tanner's Call to Action (00:49:06) Tanner urges educational institutions and companies to collaborate and improve automotive training programs.
Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network Set your sights on Las Vegas in 2024. Mark your calendar now … November 5th-7th, 2024. AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Get ready to grow your business with the Automotive Management Network: Find on the Web at http://AftermarketManagementNetwork.com for information that can help you move your business ahead and for the free and informative http://LaborRateTracker.com Connect with the Podcast: -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on X: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections
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