Marketing Lingo & Misconceptions [E113] - The Auto Repair Marketing Podcast

carmcapriotto · August 14

Are you an auto repair shop owner looking to demystify the world of marketing jargon and take your business to the next level?

Join hosts Brian and Kim Walker in this must-listen episode of the Auto Repair Marketing Podcast as they unravel the mysteries behind marketing terms that could be holding your business back.

Ever wondered if boosting a post is worth your money or how SEO can actually drive more customers to your door?

We’ve got the answers.

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Lagniappe (Books, Links, Other Podcasts, etc)

They Ask, You Answer (Marcus Sheridan) - https://marcussheridan.com/they-ask-you-answer/
Difference between Boosted Post and Meta ads: https://www.facebook.com/business/help/317083072148603

Show Notes with Timestamps

Introduction to the Episode (00:00:01) Brian and Kim welcome listeners and introduce the episode's focus on marketing lingo and misconceptions.
Purpose of the Episode (00:01:07) Discussion on why understanding marketing terminology is crucial for effective communication in the automotive repair industry.
Boosted Posts vs. Facebook Ads (00:02:53) Clarification on the differences between boosting a post and creating a full Facebook ad.
Landing Pages vs. Full Websites (00:04:57) Explanation of landing pages as minimal websites designed for conversions, distinct from full websites.
Leads vs. Conversions (00:08:16) Defining leads as initial interest and conversions as completed transactions or appointments.
Understanding SEO (00:10:26) SEO stands for search engine optimization, focusing on making a website authoritative in its niche.
Organic vs. Paid Search (00:11:53) Differentiation between organic search results and paid search ads in digital marketing.
Geo-Targeting vs. Geofencing (00:14:35) Discussion on the differences between geo-targeting for general ads and geofencing for highly specific targeting.
Geofencing vs. Geo Targeting (00:16:13) Discussion on the differences between geofencing and geo targeting in advertising effectiveness.
Alt Text and SEO (00:17:06) Explanation of alt text's role in SEO and its importance for visually impaired users.
Backlinks vs. Internal Links (00:20:39) Clarification of backlinks and internal links, including their significance for website navigation and SEO.
Understanding Bounce Rate (00:21:41) Definition of bounce rate and its implications for website performance in the auto repair industry.
Impressions vs. Clicks (00:22:54) Overview of the difference between impressions (ads shown) and clicks (user engagement).
CTR, CPC, and CPA (00:24:08) Definitions of click-through rate, cost per click, and cost per acquisition in marketing metrics.
User Experience (UX) (00:27:01) Discussion on the importance of user experience for website navigation and customer satisfaction.
Unique Selling Proposition (USP) (00:29:08) Exploration of unique selling propositions and their role in differentiating a business from competitors.
Inbound vs. Outbound Marketing (00:31:07) Comparison of inbound and outbound marketing strategies and their relevance to auto repair shops.
Google Business Profile Explained (00:32:46) Overview of Google Business Profile as a mini website for businesses.
Google Maps and Marketing (00:32:58) Discussion on how Google Maps displays search results and business profiles.
Industry Changes and Terminology (00:33:38) Humorous take on the rapidly changing digital marketing landscape.
Google Ads vs. Adwords (00:34:12) Clarification on the rebranding from Google Adwords to Google Ads.
Wrap-up and Acknowledgments (00:34:26) Reflection on the lengthy discussion and appreciation for listener patience.
Hurricane Reference (00:34:36) Light-hearted mention of dealing with unexpected challenges during recording.
Sponsor Appreciation (00:35:05) Acknowledgment of RepairPal's support for the podcast.
Listener Engagement Encouragement (00:35:25) Invitation for listeners to submit questions or topics for future episodes.
Aftermarket Radio Network Mention (00:35:45) Promotion of other podcasts available on the aftermarket radio network.
Closing Remarks (00:35:54) Final thoughts and encouragement to tune in next week.