Part 1 - Customer Retention Series - Your CRM [E105] - The Auto Repair Marketing Podcast
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By Joe Marconi in Joe's Blog0 commentsIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By carmcapriotto
Thanks to our Partner, NAPA Auto Care Recorded Live at the NAPA Autotech Research Training Center in Canton, OH, Corey Evaldi and Dave Justice provide a wealth of insights into the importance of systems, operations, and procedures in the automotive industry. By focusing on effective communication, continuous education, incentivizing employees, and building strong client relationships, automotive professionals can drive success in their businesses. The episode also highlights servicing electric and hybrid vehicles, and the value of peer learning and industry networking. Corey Evaldi, Olmstead Auto Care, Olstead Falls, OH. Listen to Corey’s Episodes HERE. Dave Justice, Owner, Repair Shop of Tomorrow. Listen to Dave’s other episodes HERE. Show Notes
The importance of communication and leadership (00:00:01) The virtual Remarkable Results Toastmasters for improving communication and leadership qualities in the automotive industry. https://remarkableresults.biz/toastmasters The impact of systems, operations, and procedures (00:03:17) The importance of labor profit management, systems, operations, and procedures in achieving success in the automotive industry. Initial skepticism and eventual acceptance (00:03:55) Corey Evaldi shares his initial skepticism of coaching and his eventual acceptance of the coaching program led by Dave Justice. Implementing systems and procedures (00:05:29) Dave and Corey discuss the implementation of systems, operations, and procedures and the individualized pace of learning. Challenges and acceptance of guidance (00:07:26) The challenges and the need to change and accept guidance to implement new systems and procedures. The positive impact of labor profit management (00:11:12) The positive impact of labor profit management on creating friendly competition, accountability, and celebrating success. The role of incentives and teamwork (00:16:51) Corey emphasizes the importance of individual and group incentives and the role of the entire team in achieving success. Continuous Education (00:18:32) The importance of continuous education for shop owners and their teams. Business Development Group (00:19:40) Dave explains the NAPA BDG and its focus on system operations and procedures. EV Training Program (00:21:53) NAPA's EV training program for technicians and the benefits of attending. Peer-to-Peer Learning (00:23:40) The value of peer-to-peer learning and its impact on business improvement. Standard Operating Procedures (00:25:25) The importance of standard operating procedures and systems in a business. Client Playbook (00:26:04) The use of a playbook to understand a client's business operations and needs. Client Relationship (00:32:25) Dave emphasizes the importance of building client relationships and providing value beyond transactions. NAPA NOW Conference (00:32:51) Dave and Carm discuss the upcoming NAPA NOW conference and its significance for industry professionals. The switch to success (00:36:01) Reaching a turning point and realizing the importance of refining business to have work-life balance. Real-world training experience (00:39:41) Corey discusses the value of hands-on training at the NAPA Autotech Research Training Center. Adapting to new automotive technology (00:42:05) The conversation revolves around the need to adapt to new automotive technology and the importance of being prepared to service a diverse range of vehicles. Data analytics and future business strategies (00:44:20) The discussion touches on the potential role of data analytics and AI in shaping future business strategies and the importance of being adaptable in the automotive industry.
Thanks to our Partner, NAPA Auto Care Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
In this episode of the Auto Repair Marketing Podcast, hosts Brian and Kim Walker are joined by Rena Rennebohm to discuss the crucial role of service advisors in customer retention. Part of a customer retention series, this conversation highlights the importance of tailored, one-on-one service advisor training. Key topics include the shop owner's role in setting expectations, the benefits of a one-to-one advisor-to-technician ratio, and common mistakes in advisor interactions. Rena emphasizes the need for clear communication, empathy, and consistent follow-up to build trust and enhance customer loyalty, ultimately driving better business outcomes.
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Lagniappe (Books, Links, Other Podcasts, etc)
Rena Rennebohm: [email protected]
Website: empoweryouradvisor.com
Click to go to the Podcast on Remarkable Results Radio
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By Changing The Industry
Episode 170 - The Future of Auto Parts Using Wiretronic's AI-Powered Solutions
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By carmcapriotto
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/
Check out their podcast here: https://autorepairmarketing.captivate.fm/
If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
In this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching delves into the multifaceted benefits of adopting a four-day workweek within the auto repair industry. He underscores significant enhancements in employee morale, work-life balance, and overall productivity, while also noting the potential to attract and retain top-tier talent. Chris provides an in-depth analysis of various structural approaches for implementing a four-day workweek, including staggered shifts and rotating schedules, ensuring that operations run smoothly without compromising service quality.
The episode, sponsored by Shop Marketing Pros, is a treasure trove of practical tips for auto repair shop owners contemplating this transition. Chris emphasizes the importance of developing a customized plan that meticulously balances employee satisfaction with operational efficiency. He discusses the nuances of different implementation strategies, such as ensuring adequate coverage during peak hours and maintaining customer service standards. Additionally, Chris shares real-world examples and success stories from shops that have successfully made the switch, providing listeners with a comprehensive understanding of the potential challenges and rewards.
Listeners will also gain insights into the financial implications of a four-day workweek, including potential cost savings from reduced overhead and increased employee retention. Chris highlights the importance of clear communication with staff throughout the transition process and offers advice on how to gather and incorporate employee feedback to fine-tune the new schedule. By the end of the episode, auto repair shop owners will be equipped with the knowledge and tools needed to make an informed decision about whether a four-day workweek is the right fit for their business.
Boosted Employee Morale and Productivity (00:02:19) Shorter workweek leads to increased productivity and higher job satisfaction, improving employee morale and focus. Improved Work-Life Balance (00:03:28) A four-day workweek allows for more family time, hobbies, and rest, reducing burnout and maintaining mental and physical health. Attracting Top Talent (00:04:23) Offering a four-day workweek can attract top talent valuing flexibility and work-life balance, setting the employer apart. Operational Efficiency and Financial Benefits (00:05:32) Streamlining operations, reducing turnover rates, and potential cost savings with a condensed workweek. Structural Approaches to Transitioning to a Four-Day Workweek (00:06:34) Staggered shifts, extended hours, rotating schedules, and seasonal adjustments to implement a four-day workweek.
Connect with Chris:
[email protected]
Phone: 940.400.1008
www.autoshopcoaching.com
Facebook: https://www.facebook.com/
AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae
#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops.
Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/
Check out their podcast here: https://autorepairmarketing.captivate.fm/
If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermind
In this podcast episode, Chris Cotton from Auto Fix Auto Shop Coaching offers valuable insights for auto repair shop owners. He emphasizes the importance of reflecting on the first half of the year and preparing for a successful second half by recognizing achievements and overcoming hurdles. Chris provides actionable steps such as revamping marketing strategies, investing in team training, and enhancing customer experience. He stresses the significance of setting clear goals, implementing strategic changes, and maintaining accountability. The episode concludes with gratitude to listeners and a reminder to stay positive and proactive in business endeavors.
Supercharge Your Auto Repair Business (00:00:01) Introduction to the podcast episode and a brief overview of what to expect. Mid-Year Reflection (00:01:06) Reflecting on the first half of the year for auto repair shop owners and setting the stage for the second half. Assessing First Half Performance (00:02:11) Reviewing achievements and setbacks in the first half of the year for auto repair shops. Overcoming Personal Roadblocks (00:03:15) Identifying and addressing internal barriers that may have held back the shop's performance. Setting Clear Goals (00:05:23) Discussing the importance of setting ambitious and measurable goals for the second half of the year. Actionable Steps for Improvement (00:07:21) Providing eight actionable steps for auto repair shop owners to consider for business growth and improvement. Accountability and Monitoring (00:13:01) Emphasizing the importance of tracking progress, reviewing key performance indicators, and holding oneself and the team accountable. Seeking Support for Business Growth (00:15:01) Highlighting the value of seeking support, collaboration, and learning from a network of like-minded individuals for business success.
Connect with Chris:
[email protected]
Phone: 940.400.1008
www.autoshopcoaching.com
Facebook: https://www.facebook.com/
AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae
#autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook
Click to go to the Podcast on Remarkable Results Radio
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