The Perfect Marriage of Content and Instructor [E139] - Diagnosing the Aftermarket A to Z
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By Joe Marconi in Joe's BlogIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By carmcapriotto
In this episode of the Auto Repair Marketing Podcast, hosts Brian and Kim Walker are joined by Rena Rennebohm to discuss the crucial role of service advisors in customer retention. Part of a customer retention series, this conversation highlights the importance of tailored, one-on-one service advisor training. Key topics include the shop owner's role in setting expectations, the benefits of a one-to-one advisor-to-technician ratio, and common mistakes in advisor interactions. Rena emphasizes the need for clear communication, empathy, and consistent follow-up to build trust and enhance customer loyalty, ultimately driving better business outcomes.
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Lagniappe (Books, Links, Other Podcasts, etc)
Rena Rennebohm: [email protected]
Website: empoweryouradvisor.com
Click to go to the Podcast on Remarkable Results Radio
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By carmcapriotto
Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network Matt Fanslow and Carm Capriotto share their experiences at the NAPA Autotech Training Research Center in Canton, OH. Matt highlights the importance of safety and professional training in handling high-voltage systems in electric and hybrid vehicles. Both emphasize the need for shops to invest in ongoing education, advanced tools, and equipment to stay ahead in the evolving automotive industry, particularly with the rise of ADAS and EV technologies. Matt Fanslow, Senior Technology Specialist and shop manager, Riverside Automotive, Red Wing, MN. Matt’s previous episodes HERE Matt Fanslow Podcast: Diagnosing the Aftermarket A to Z Show Notes
Watch Full Video Episode Buffalo Wing Challenge: https://www.youtube.com/watch?v=zRNmpKMNcCg Kansas City Chicken Wing Challenge: https://www.youtube.com/watch?v=gblPWsIA3A4 Advanced Fundamentals of Krispy Kreme Waffles with Isaac Rodell: https://youtu.be/7v1PwWYHPFA?si=0ZgIyXLtNNinslZO The Brakes for Breasts initiative (00:00:01) https://www.brakesforbreasts.com/ Arrival at the NAPA EV Ready Training Center (00:01:22) Carm and Matt Fanslow arrive at the NAPA EV Ready Training Center in Canton, OH and discuss their impressions of the facility. Impressions of the EV training (00:01:44) Matt Fanslow expresses his initial skepticism about the EV training but is impressed by the curriculum, presentation, and passion of the instructor Bill Weaver. Importance of safety in EV training (00:03:19) Matt Fanslow emphasizes the importance of safety in working with high voltage systems and the need for a healthy respect for the dangers involved. Learning and reinforcing knowledge (00:06:35) Matt Fanslow discusses the importance of learning and reinforcing knowledge. Understanding electrical safety (00:08:05) Matt Fanslow and Carm discuss the importance of understanding electrical safety, including concepts like ghost voltage and arc flash. The need for respect and preparation in EV business (00:16:28) The need for respect and preparation in entering the EV business, urging shops to be proactive rather than reactive. The Evolution of Technology in the Automotive Industry (00:21:56) Highlighting the significance of staying updated with technological advancements and the impact on the automotive industry. Preparing for the Future of EVs (00:25:45) Discussion about the proactive approach to preparing for the future of electric vehicles and the need for specialized equipment and training. The Complexities and Responsibilities of Working with EVs (00:28:16) Addressing the complexities and responsibilities involved in working with electric vehicles and the need for specialized knowledge and training. Safety and Standards in EVs (00:31:55) Discussion about safety precautions and standards in dealing with electric vehicles and the differences between regions. Tools and Equipment for EV Maintenance (00:33:20) Exploring the necessity and benefits of specialized tools and equipment for maintaining electric vehicles. Respecting High Voltage Systems (00:36:09) Emphasizing the importance of respecting and being cautious around high voltage systems in electric vehicles. Thanks to our Partners, AAPEX, NAPA TRACS, and Automotive Management Network Set your sights on Las Vegas in 2024. Mark your calendar now … November 5th-7th, 2024. AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at http://AAPEXSHOW.COM/WEBINAR NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/ Get ready to grow your business with the Automotive Management Network: Find on the Web at http://AftermarketManagementNetwork.com for information that can help you move your business ahead and for the free and informative http://LaborRateTracker.com Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -The Aftermarket Radio Network: https://aftermarketradionetwork.com -Special episode collections: https://remarkableresults.biz/collections
Click to go to the Podcast on Remarkable Results Radio
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By autorepairuniversity
WOW. I'm finally launching my "winter project". I have created a fully online auto repair training course. I (as a shop owner) was amazed at the lack of training options that my employees could take while working full time. The course lays out the "basics" that I found myself teaching these guys every time I had a new hire with little experience. If you know anyone who could benefit from this, boy would I appreciate you sharing this! Or, if you as a shop need some training for new employees, maybe this could help you. I'm not trying to use this forum as a "sales platform", but I am very excited to see what hapens with this idea. Again, any help / feedback would be greatly appreciated. You guys are awesome to listen to! Here is the link: www.autorepairuniversity.com
Sent from my SM-G930P using Tapatalk
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By carmcapriotto
In this episode, Brian and Kim kick off a series on retention marketing, focusing on how auto repair shops can utilize Customer Relationship Management (CRM) systems to enhance customer loyalty and communication.
They are joined by Greg Rainville from Steer and Chris Enright from Enright Automotive, who share their expertise and experiences.
Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops
Gregg Rainville: steercrm.com, [email protected] Chris Enright: EnrightAuto
How To Get In Touch
Group - Auto Repair Marketing Mastermind
Website - shopmarketingpros.com
Facebook - facebook.com/shopmarketingpros
Get the Book - shopmarketingpros.com/book
Instagram - @shopmarketingpros
Questions/Ideas - [email protected]
Lagniappe (Books, Links, Other Podcasts, etc)
https://www.pendo.io/
https://steercrm.com/
Click to go to the Podcast on Remarkable Results Radio
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