Finding and Creating Content [E104] - The Auto Repair Marketing Podcast

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Thank you to our friends at RepairPal for providing you this episode. As shop owners we were part of RepairPal’s Certified network and you can learn more at RepairPal.com/shops.

Show Notes

• First: who is your audience? What are they looking for?
• Listen! Make notes of their questions
• Read - They Ask You Answer
• Where to find content:
• In your shop! Haha Personalize content based on what’s going on in the shop
• Your niche, club, or group
• Questions asked in local community groups
• Your community! Show off your roots - the things going on in the community (Chamber, BNI, local government, tourism, clubs, education, etc)
• Hiring + Promoting
• Customer reviews
• The obvious:
• Name, address, phone, scheduling link, and website
• Blog content 
• Promoting other social media platforms you are on
• What you’re all about…who you are…. Company culture stuff
• Trainings you attend or host and completions/certifications
• What’s going on? Promotions, events, contests, birthdays, celebrations, sponsoring anything?
• Spotlights: new products, equipment, team members
• The not-so-obvious:
• Videos - give yourself and entire month of marketing from one video! Creating a ‘content machine’ for yourself.
• Blogs
• Canva tips and templates
• Practical Tips:
• Use your brand
• Use Canva for quick/easy/effective
• Make a plan/schedule
• Website traffic
• Tips on Tuesdays/Tech-Talk
• Shop culture 
• Promote services, sales/offers, appointment booking link
• Fun on Friday

 

How To Get In Touch

 

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com 

Facebook - facebook.com/shopmarketingpros 

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros 

Questions/Ideas - [email protected]

Click to go to the Podcast on Remarkable Results Radio