Should an Auto Repair Shop Use a Local Marketing Company or Marketers Who Specialize in Auto Repair Shops? [E102] - The Auto Repair Marketing Podcast
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By Joe Marconi in Joe's Blog0 commentsIt always amazes me when I hear about a technician who quits one repair shop to go work at another shop for less money. I know you have heard of this too, and you’ve probably asked yourself, “Can this be true? And Why?” The answer rests within the culture of the company. More specifically, the boss, manager, or a toxic work environment literally pushed the technician out the door.
While money and benefits tend to attract people to a company, it won’t keep them there. When a technician begins to look over the fence for greener grass, that is usually a sign that something is wrong within the workplace. It also means that his or her heart is probably already gone. If the issue is not resolved, no amount of money will keep that technician for the long term. The heart is always the first to leave. The last thing that leaves is the technician’s toolbox.
Shop owners: Focus more on employee retention than acquisition. This is not to say that you should not be constantly recruiting. You should. What it does means is that once you hire someone, your job isn’t over, that’s when it begins. Get to know your technicians. Build strong relationships. Have frequent one-on-ones. Engage in meaningful conversation. Find what truly motivates your technicians. You may be surprised that while money is a motivator, it’s usually not the prime motivator.
One last thing; the cost of technician turnover can be financially devastating. It also affects shop morale. Do all you can to create a workplace where technicians feel they are respected, recognized, and know that their work contributes to the overall success of the company. This will lead to improved morale and team spirit. Remember, when you see a technician’s toolbox rolling out of the bay on its way to another shop, the heart was most likely gone long before that.
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By Joe Marconi
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Thanks to our Partner, NAPA Auto Care Part 2 of the "Unstoppable" series, the episode focuses on "Mastering Your Finances." Maryann Croce emphasizes the importance of understanding financial statements, calculating profit margins, and managing cash flow. She shares practical advice on building financial reserves and separating personal and business finances. The conversation aims to empower shop owners with financial literacy, enabling them to make informed decisions and ensure business sustainability. Maryann, Small Biz Vantage. Maryann’s previous episodes HERE. Show Notes Watch Full Video Episode Unstoppable Framework for Auto Shop Owners Part 1: Core Values and Vision [RR 997]: https://remarkableresults.biz/remarkable-results-radio-podcast/e997/ Here is the link to the worksheet for Episode 2: Mastering Your Finances https://bit.ly/3BBCOnb Mastering Your Finances (00:01:19) Understanding Financials (00:02:10) Importance of Healthy Profits (00:03:24) Mastering Financial Dashboard (00:05:04) Calculating Profit Margins (00:07:02) Industry Benchmarking (00:09:11) Understanding True Profit (00:10:08) Cash Flow Management (00:12:42) Personal Story on Cash Flow (00:13:49) Invoicing Best Practices (00:17:51) Emotional Aspects of Money (00:19:45) Cash Flow Management (00:20:02) Expense Control Strategies (00:21:06) Personal vs. Business Accounts (00:22:16) Normalizing Profit and Loss Statements (00:22:18) Building Financial Reserves (00:24:21) Cash Reserve Calculation (00:25:36) Strategic Decision-Making (00:26:28) Financial Literacy Development (00:28:45) Learning Financial Concepts (00:30:09) Building Cash Flow Confidence (00:31:20) Encouragement to Seek Help (00:32:21)
Thanks to our Partner, NAPA Auto Care Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Virtual Toastmasters Club: https://remarkableresults.biz/toastmasters -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: https://www.youtube.com/carmcapriotto -Follow on LinkedIn: https://www.linkedin.com/in/carmcapriotto/ -Follow on Instagram: https://www.instagram.com/remarkableresultsradiopodcast/ -Follow on Twitter: https://twitter.com/RResultsBiz -Visit the Website: https://remarkableresults.biz/ -Join our Insider List: https://remarkableresults.biz/insider -All books mentioned on our podcasts: https://remarkableresults.biz/books -Our Classroom page for personal or team learning: https://remarkableresults.biz/classroom -Buy Me a Coffee: https://www.buymeacoffee.com/carm -Special episode collections: https://remarkableresults.biz/collections The Aftermarket Radio Network: https://aftermarketradionetwork.com/ Remarkable Results Radio Podcast with Carm Capriotto: Advancing the Aftermarket by Facilitating Wisdom Through Story Telling and Open Discussion. https://remarkableresults.biz/ Diagnosing the Aftermarket A to Z with Matt Fanslow: From Diagnostics to Metallica and Mental Health, Matt Fanslow is Lifting the Hood on Life. https://mattfanslow.captivate.fm/ Business by the Numbers with Hunt Demarest: Understand the Numbers of Your Business with CPA Hunt Demarest. https://huntdemarest.captivate.fm/ The Auto Repair Marketing Podcast with Kim and Brian Walker: Marketing Experts Brian & Kim Walker Work with Shop Owners to Take it to the Next Level. https://autorepairmarketing.captivate.fm/ The Weekly Blitz with Chris Cotton: Weekly Inspiration with Business Coach Chris Cotton from AutoFix - Auto Shop Coaching. https://chriscotton.captivate.fm/ Speak Up! Effective Communication with Craig O'Neill: Develop Interpersonal and Professional Communication Skills when Speaking to Audiences of Any Size. https://craigoneill.captivate.fm/ Click to go to the Podcast on Remarkable Results Radio
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